Lorena Silva Email & Phone Number

Syracuse, Ny, Us

• Oversee late night alternative programming on campus through implementing theOrange After Dark (OAD) program• Plan and execute 80 in-person, hybrid, and virtual events a year and 78 in-personand virtual movie screenings each year with over 15,000 total participants• Manage an annual budget of $630,000• Assist in creating, implementing and assessing evolving COVID-19 eventpolicies and guidelines for the University• Review, negotiate, and execute contracts with various local and national vendors• Book all transportation needs for off-campus OAD events• Manage ticket sales, event sign ups, and collect attendee data for contact tracing• Assist the facilities team with venue setup including tables, chairs, tech and decor• Oversee all marketing and promotion efforts for OAD including managing allsocial media accounts to maintain a strong brand identity• Coordinate assessment efforts for OAD and present annual data to stakeholders• Interview, hire, and train all staff and student members of the OAD team• Supervise a full-time staff member, a graduate assistant, and 15 student leads• Create a professional development curriculum for the OAD staff and studentleads to enhance their professional skillset and personal growth• Recruit staff and student volunteers and facilitate volunteer training sessions• Collaborate with various departments on campus including Physical Plant, DPS,Risk Management, Fire Safety, Parking, Campus Catering, Recreation Services,Student Living, First Year & Transfer Programs, Parent & Family Services,Center for International Services, the LGBTQ Resource Center, MarComm & IT• Maintain strong relationships with external partners and actively seekrelationships with new campus and community partners

Syracuse, New York Area

• Executed 48 late-night events a year with over 12,000 participants• Assisted in the spending of an annual budget of $385,000• Mentored eight student leads

Cortland, Ny

• Developed a marketing plan, including writing and distributing press releases• Assisted in the execution of game-day ops and all special events• Managed all social media accounts, including designing all web & print materials• Served as the liaison between players, coaching staff, NYCBL league officials,local media, team sponsors, community partners, fans, and parents

Suny Cortland

• Train and assist new marketing team members in the selling of ad space in the magazine• Design various promotional flyers for both the club and the release of the magazine• Manage the attendance and participation records of all club members on the marketing team• • Assisted in the collection of over $900 in advertisements from local businesses as a marketing team member 2013-2014• SPEAK Magazine is a student run, opinion-based magazine provided for students, faculty, staff, and the community

Suny Cortland

• Planed, booked, and executed multiple events throughout the year for the students at SUNY Cortland• Managed a budget of $22,000• Assisted the other club members in running their campus-wide events as well• Former secretary of the club 2013-2014

Cortland, Ny

• Provide campus tours to prospective students and parents and share knowledge about SUNY Cortland, including history of the college, academics, athletics, dining, student life, involvement opportunities, and much more• Assist in the preparation of materials for large-scale events, such as Accepted Students Day, Open Houses, and Mini-Open Houses• Train Admissions Ambassadors (prospective tour guides) so that they can assist in giving campus tours during busier days

Cortland, Ny

• Summer 2013, Winter 2014, Summer 2014, and Winter 2015• Helped 1740 students (Summer 2013), 1650 students (Summer 2014) and all of their parents and guests transition to SUNY Cortland• Assisted in the preparation and implementation of the Summer Orientation program for new students and their families, helping them adjust to our campus and community by creating a welcoming and informative environment• Facilitated 25 hours of small group time, each summer, with my assigned groups including ice breakers, Q&A, and discussions on college life, academics, and degree requirements for graduation

Cortland, Ny

• Gained knowledge about game day operations from 80 hours of practical experience working SUNY Cortland Athletic Department events• Ticket sales, promotions, security, greeting away teams

Nyc

• Assisted with set-up, execution, and breakdown of marathon weekend eventsincluding the opening ceremony, the 5k race, and the marathon• Managed the distribution of 30,000 ponchos to runners at the finish line

Suny Cortland

• Assisted in the daily set-up and breakdown of registration areas, player meet andgreet areas, and the JetsFest kids zone• Supervised 20 event interns and assigned daily roles and responsibilities• Managed daily crises and served as the liaison between the interns and Jetsprofessional staffAssist in providing an optimal fan experience at the summer training camp through various positions, both on and off fieldProvide assistance in the daily set-up and tear-down of all signs, tents, inflatables, electronics, and others

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Sport Management, Communication Studies: Public Relations And Advertising

Activities and Societies: Student Activities Board (SAB), Sport Management Club, SPEAK Magazine, Dragon Chronicle, Homecoming.