Lorena Siminovich Email & Phone Number

Bath, Gb

United Kingdom

We’re a UK-based brand that believes in the joy of excellent art. We design and produce high quality Giclee prints, with an eye for design. Now shipping to USA & UK

Bath, England, United Kingdom

We create best-selling product lines for design-led consumer brands.Our sweet spot is kids, giftware, homeware and wellness.We have a keen eye for design, a proven knack for strategy, and deep experience in business, and we bring this holistic perspective to every project we take on. Whether it’s developing a completely new line of business or reimagining and reigniting existing ones, we partner with brands and retailers to bring brilliant products to life, from analysis to moodboard to market.

Bath, England, United Kingdom

Responsible for all creative areas of global gift company, and it’s brands both in lifestyle such as Gentleman’s Hardware, Yes Studio and in Toys/Games such as Ridleys, Petit Collage and Games Room, as well and licensed collections with V&A, Ted Baker and Orla Kiely.Led the product from creation in the Design department, to execution in the Product development area to promotion in the marketing department.Oversee a catalog of 700 products, and the creation of about 400 products every year, leading three teams with a total of 46 people.Since joining, was tasked with creating new in-house brands. After carefully analyzing the portolio and opportunities, successfully created and launched: Wanderflower (wellness) Wild & Woofy (pets) and W+W (urban essentials), with more brands in the pipeline.Responsible for rebranding the company with in-house team, from Logo to Catalog to Trade shows.Reporting to the CEO, as part of the SMT team maintained key relationships with Commercial directors, fellow Senior Management Team and Licensors.

San Francisco Bay Area

Led Brand extension under new management, developing new assets for global expansion. Strategically expanded product line for incremental sales, developed assortment architecture with Managing Director, which lead to increase sales. Revenue increased 50% since acquisition. Created and developed new line of products under the FAO license. Launched a new diffusion brand and line of products for the mass market.

Started and developed Petit Collage from the ground up. What started with an idea of handmade wall décor for kids expanded to a multimillion dollar lifestyle kids brand with 200 products sold in 30 countries Led every aspect of the business and created the look and feel of the brand from product to marketing: catalogs, trade shows, website, social media, etc.Key accounts include museums (MoMA, Tate) specialty accounts (Barnes and Noble, Pottery Barn), department stores (Nordstrom, Barneys) and national accounts (Whole Foods, Cost Plus) and mass accounts (Target, Old Navy)Created a licensing division, with partners such as Jaipur Rugs, Paperless Post, Chronicle Books (over 1 million copies of books sold), Penguin Randomhouse and The Gift wrap Company.

Responsible for all creative aspects of $10m gift company sold worldwide. Developed more than 300 gift products a year for the company’s three divisions: Galison, Mudpuppy, Holiday. Consistently maintained high profit margins on all projects. Directed a team of 8 designers and editors. Developed point of view for all marketing, previously owned by sales. Evolved a museum stationery company into a trend driven gift company, increasing sales significantly. Launched first e-commerce site.Traveled across the US and internationally for marketplace research. Attended all major gift fairs in USA, Europe and China.Acquired and developed licenses and partnerships such as Andy Warhol, V&A, Natural History museum to name a few.Coordinated the custom projects department working closely with diverse accounts such as Barnes and Noble, Anthropologie and TJmaxx .

Slei

Stanford Business School, Stanford Latino Entrepreneurship Initiative Fellows Program

Executive Education, Minority Owned Business

Graphic Design