Lorena Vaca Email & Phone Number

Bogotá, Bogota, Co

Bogota, D.C., Capital District, Colombia

Responsibilities:- Advising international corporate clients on the management and administration of market research projects.- Developing operational strategies to optimize performance in generating Consumer Insights.Managing and advising on projects, including managing client expectations.- Creating and developing research projects in Latin America and the United States, with experience managing a large volume of projects and completed interviews.Achievements:- Designed and executed customized strategies within market research projects to meet clients' specific needs, ensuring the delivery of relevant and actionable insights.- Implemented detailed schedules and Gantt charts to optimize project processes, resulting in improved team organization and efficient compliance with established deadlines.- Collaborated closely with internal teams to ensure timely delivery of processing and coding, facilitating smooth communication and effective coordination between departments.- Conducted comprehensive quality reviews, identifying areas for improvement and recommending specific adjustments to clients to enhance project coherence and relevance, leading to more significant and action-oriented results.

Bogotá, Distrito Capital, Colombia

Responsibilities:- Lead and coordinate the local social responsibility project at Decathlon Colina, ensuring its alignment with the company's strategic objectives.- Measure and accurately demonstrate the results achieved in the project, comparing them with the previously established objectives to ensure the effectiveness of implemented actions.- Mobilize and motivate Decathlon employees to actively participate in the social project strategies, fostering a sense of belonging and commitment to the initiative.- Train and empower the teams involved in the project, providing the necessary tools and skills to carry out appropriate animation and an effective inclusion process.Achievements:- Established and formalized the first social project at Decathlon Colina, thanks to exhaustive social research that allowed the identification and establishment of partnerships with foundations to positively impact at-risk children and adolescents.- Directly impacted 300 children and adolescents through the organization of three weekly sports classes, executed according to a monthly schedule and detailed work plan, thereby providing concrete opportunities for their comprehensive development.- Led a team of 7 individuals during the development and execution of the social project at Decathlon Colina, ensuring effective collaboration and achievement of proposed objectives within established deadlines.- Raised awareness among 100% of Decathlon Colina employees through the implementation of three workshops on inclusion and gender equity, contributing to the creation of a more inclusive and respectful work environment.

Bogotá, Distrito Capital, Colombia

Responsibilities:- Build and lead the commercial project for my sport, developing effective strategies to boost sales and business growth in the local market.- Lead the commercial operation for my sport, ensuring efficient execution of commercial activities and exceptional customer service.- Economically analyze the sports market, identifying improvement opportunities and areas of growth to optimize business profitability.- Create an adaptable and dynamic action plan, based on the analysis of commercial trends, to ensure competitiveness and continuous relevance in the market.Achievements:- Founded the local sports project, conducting a comprehensive study comparing brands and prices to tailor our offerings to the needs and preferences of our customers, resulting in increased satisfaction and customer loyalty.- Negotiated and managed a strategic agreement with a sports practice site, resulting in a 10% increase in sales compared to previous years, demonstrating my ability to establish effective partnerships that drive business growth.- Developed a comprehensive and personalized offering for our users, adapting it to their specific needs, significantly improving the customer experience and strengthening our position in the market.- Implemented a continuous economic analysis system, which allowed for the identification of improvement opportunities and adjustment of our action plan proactively, ensuring the adaptability and relevance of our commercial approach in a changing environment.