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Lorena Villa Email & Phone Number

Digital Marketing | Account Director at KEENFOLKS
Location: Barcelona, Catalonia, Spain 11 work roles 4 schools
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Current company
Role
Digital Marketing | Account Director
Location
Barcelona, Catalonia, Spain

Who is Lorena Villa? Overview

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Quick answer

Lorena Villa is listed as Digital Marketing | Account Director at KEENFOLKS, based in Barcelona, Catalonia, Spain. AeroLeads shows a matched LinkedIn profile for Lorena Villa.

Lorena Villa previously worked as Co-Founder | Sales & Product Manager at Arte Maráica and Associate Director US & Global at Keenfolks. Lorena Villa holds Minor, Design Thinking from Eae Business School.

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Email format at KEENFOLKS

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KEENFOLKS

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Profile bio

About Lorena Villa

Passionate about making a difference through my work, I bring over a decade of experience in crafting strategies that connect with end consumers. With a strong background in digital marketing and product management, I focus on user-centered, data-driven solutions that drive business growth. My expertise lies in managing global campaigns, leading cross-functional teams, and developing innovative digital business initiatives.Experienced in agile environments, I am dedicated to delivering impactful products that not only meet but exceed user expectations. I believe in the power of teamwork and collaboration to achieve success, always seeking solutions rather than focusing on problems.

Listed skills include Mac Os X, Microsoft Windows 98, Teamwork, Adobe Illustrator, and 9 others.

Current workplace

Lorena Villa's current company

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KEENFOLKS
Keenfolks
Digital Marketing | Account Director
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11 roles

Lorena Villa work experience

A career timeline built from the work history available for this profile.

Co-Founder | Sales & Product Manager

Current
Arte Maráica

Mexico City, Mexico

- Co-founded a company supporting the Wixárika artisan community through product sales (huichol art).- Develop strategies and coordinate sales via Amazon and social media.- Manage social media and content management, ensuring a user-friendly product experience.

Jan 2018 - Present

Associate Director Us & Global

Current

Barcelona, Catalonia, Spain

Aug 2023 - Present

Digital Account Director - Merck (Global)

Barcelona, Catalonia, Spain

- Oversaw operations across 18 countries, creating and implementing global strategies tailored to market needs.- Managed content creation, product development, and social media.- Resolved outstanding balances and deliverables from 1-3 years, maintaining high team retention rates.- Identified and acted on out-of-scope business opportunities, generating new.

Jun 2022 - Sep 2023

Digital Product Manager And Account Director - P&G (Regional) And Visa (Global).

Mexico City Area, Mexico

- Managed the first global Visa campaign conducted by Publicis LATAM; coordinating a team located in over 5 countries and launching the campaign in more than 30 countries (EURAM, Middle East, Africa, and LATAM), tailored to each market needs and requirements. - Managed the agency's Pro Bono team, allowing for greater freedom in generating product.

Jan 2020 - Jun 2022

Digital Marketing

Barcelona Area, Spain

- Conducted in-depth reporting and data analysis with Google Analytics, identifying trends, insights, and opportunities to optimize marketing efforts and improve ROI.- Created marketing campaigns on Google and Meta platforms and prepared detailed reports to inform strategic decisions and measure campaign effectiveness.- Ensured campaigns met objectives and.

Jun 2019 - Dec 2019

Regional Account Supervisor | Product Manager- Kellogg'S

Mexico City Area, Mexico

- Supervised and coordinated regional campaigns for Choco Krispis and Zucaritas across 5+ LATAM countries.- Resolved over 2 years of outstanding debts between Leo Burnett and Kellogg’s.- Managed the pro bono team, fostering innovative solutions and product development.

Jan 2017 - Oct 2018

Regional Product Manager - Kellogg'S

Mexico City Area, Mexico

- Supervised the account for Kellogg’s Choco Krispis, managing the strategies across multiple LATAM countries.- Coordinated cross-functional teams, including creative, strategic planning, and production, to deliver integrated marketing solutions that met client objectives.- Oversaw the strategic implementation of campaign objectives, from initial concept.

Jun 2016 - Jan 2017

Account Executive - Philip Morris & New Business

Mexico City Area, Mexico

- Coordinated simultaneous projects for Philip Morris, Consejo de la Comunicación, and Reinsierta un Mexicano.- Acted as the primary point of contact for clients, maintaining strong relationships and ensuring clear communication throughout each project.- Ensured that all campaigns were delivered on time and met the highest quality standards, effectively.

Jul 2014 - Jun 2016

Account Executive - Pr And Events

Sara Cuéllar Relaciones Públicas

Mexico City Area, Mexico

- Managing relationships with the clients to ensure their needs and objectives were met with tailored PR strategies.- Planning and execution of product launch events, coordinating all aspects to ensure successful and impactful events.- Developed media plans to maximize exposure, securing press coverage and leveraging media relationships to enhance brand.

Jan 2014 - Jul 2014

Assistant Audio Engineer

- Supported the lead engineer in creating and editing sound for advertising commercials, ensuring high-quality audio that met client specifications and enhanced the overall production.- Assisted in recording live sessions with various talents in the audio cabin, managing technical aspects to capture clear and professional sound. - Worked on the.

May 2013 - Nov 2013

Trainee

- Worked in a summer internship program to gain hands-on experience in corporate marketing.- Assisted with various tasks and projects within the marketing department, such as event planning, corporate newsletter, website and social media.- Developed a strong understanding of marketing strategies and operations within a large, global company, laying the.

Jul 2012 - Aug 2012
4 education records

Lorena Villa education

Master'S Degree, Graphic Design

Florence Design Academy
FAQ

Frequently asked questions about Lorena Villa

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What company does Lorena Villa work for?

Lorena Villa works for KEENFOLKS.

What is Lorena Villa's role at KEENFOLKS?

Lorena Villa is listed as Digital Marketing | Account Director at KEENFOLKS.

Where is Lorena Villa based?

Lorena Villa is based in Barcelona, Catalonia, Spain while working with KEENFOLKS.

What companies has Lorena Villa worked for?

Lorena Villa has worked for Arte Maráica, Keenfolks, The Keenfolks-Digital Transformation Agency, Leo Burnett, and Grupo Planeta.

How can I contact Lorena Villa?

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What schools did Lorena Villa attend?

Lorena Villa holds Minor, Design Thinking from Eae Business School.

What skills is Lorena Villa known for?

Lorena Villa is listed with skills including Mac Os X, Microsoft Windows 98, Teamwork, Adobe Illustrator, Microsoft Office, Adobe Indesign, Public Relations, and Powerpoint.

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