Lorena Alexandra Gomez Email & Phone Number

El Segundo, California, United States

Costa Mesa, California, United States

Standardize success metrics across our client's Social Media Network (owned, talent, partners, and fans)Streamline reporting pillars, workflows, and templates for organic social teamBuild and maintain data analytics dashboardsEstablish social KPIs and performance benchmarksTrack audience analytics and insights in collaboration with internal partnersConduct attribution analysis to determine variables in content that lead to successManage social listening and competitive analysis in alignment with internal partners as well as external tools and vendorsConduct market research to stay up-to-date on trends, and develop relevant case studies and best practices in partnership with the social teamSynthesize and compare social data and analytics with cross-functional datasets to develop actionable insights

Laguna Beach

▪️Managed and supervised administrative and daily program operations, complying with policies and regulation.▪️ Analyzed all digital advertising data (SEM, Display, Video, Social Media, e-Commerce) for 500+ Toyota dealerships who are enrolled in Toyota Dealer Digital Solutions Program. Google Ads Certified. ▪️Ensured all program assets are compliant with TDDS brand and marketing criteria. ▪️Created fixed ops campaign strategy with partnership from Google.

Orange County, California Area

▪️Support Sales Directors, Account executives, and Account Managers in all day-to-day activities.▪️Respond to and facilitate requests from marketers, online advertisers, and agencies.▪️Run daily reports in third party ad servers, i.e. Atlas/Dart.▪️Compare client numbers to Specific Media’s numbers, checking for discrepancies.▪️Send insertion order details to Ad Operations for campaign set up.▪️Prepare reports detailing delivery and performance of campaigns.▪️Pace campaigns to ensure complete delivery.▪️Communicate issues with sales office.▪️ Optimize the performance of online advertising campaigns to meet client goals.▪️Work with the media buying team and media analytics team on campaign strategy.▪️Complete billing reports at the end of each month

Orange County, California Area

Newport Beach, Ca

Assist the Account Executives from branding and performance teams by:▪️Creating Insertion Orders in Salesforce▪️Help with RFP generation▪️Assist with marketing collateral generation and dissemination▪️Ensuring successful onboarding of new clients (requesting credit apps, etc) while managing and maintaining existing relationships▪️Execute timely responses to client inquiries and ensuring the needs of the client are met▪️Following up on assets / tracking info from clients and ensure IOs are launched on time and spends are entered accordingly▪️Monitor & review daily spends / performance / CTR to identify opportunities to improve performance and ensure client retention and growth. Coordinate with Ad Ops when needed▪️Managing clients and their campaigns to successful completion▪️Upsell to existing clientsReport generation, creation and customization ▪️Prospect potential clients for cost-per-install campaigns

Irvine, Ca

▪️Responsible for all aspects of ad support for the sales team, including ad troubleshooting, inventory forecasting, generating invoices and processing payments and refunds. ▪️Support Accounting and Finance team for accurate invoices of assigned advertising campaigns.▪️Troubleshoot ad issues by working with simultaneous teams such operations, customer service and project managers to ensure proper delivery.

Santa Ana

▪️Identifying and promoting brand needs while using social media website to generate traffic and exploring target market needs. ▪️Work with editor-in-chief and vice-president/publisher with weekly marketing projects including charity events that will help the company build their image and help the local community. ▪️Research and administer social media tools on a daily basis in support of clients’ social media strategy. ▪️Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks.

Long Beach, Ca

Selected as one of the forty students by the Director of Student Center for Professional Development at the College of Business Administration. Participate as a mentee of Boeing Company’s customer relations department. Attend workshops weekly to maintain mentorship with Boeing’s corporate leaders. Participate and attend to corporate leadership retreats.