Lorena Louise Baracho Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Enhance Visual Communication: Collaborate closely with the Marketing, Creative, and Operations teams to elevate product presentation through impactful visual assets for digital platforms.•Produce and Optimize Digital Content: Create, edit, and upload high-quality product images for the website, social media, and e-commerce, including banners, product thumbnails, and application photos.•Develop Brand-Aligned Marketing Materials: Design brochures, sketches, and other marketing collateral that maintain brand consistency and effectively communicate the company’s offerings.•Organize and Manage Project Tasks: Use Smartsheet to oversee project timelines, communicate with team members, and ensure organized file management and accuracy across all visual assets.•Support Product Launches: Contribute to the execution of product launches by creating visually compelling and cohesive content that aligns with Zaneen’s brand goals and marketing strategies.

As UX Designer on the core product team, I supported the design, prototyping, testing, and application implementation of mobile, webpage, and back-office functions. Veriza is fintech startup in Brazil that uses technology as a tool to offer credit and financial and transformative solutions. • Restructured the entire user journey and information architecture of the company’s website and mobile app.• Re-designed the user flow and interface of the company’s website and mobile app.• Revamped the company’s marketing strategies and advertising campaigns by conceptualizing new social media templates and posts.

Brasília, Federal District, Brazil

As an Associate Architect, I worked directly with clients on various interior design & residential development projects.

Brasília, Federal District, Brazil

I was selected to intern at a premier architecture firm in Brazil. Headquartered in the capital city of Brazil, ArqBr Arquitetura e Urbanismo has 7 projects published on ArchDaily, focused on: Residential Architecture, Interior Design, Remodeling.

Brasília, Federal District, Brazil

I was selected to intern at the national architecture office supporting various development projects for government buildings across Brazil. • Documented project information provided by architects and engineers.• Created accurate drawings according to measurements and specifications.• Calculated dimensions and costs of project descriptions.• Illustrated 2D and 3D renderings for commercial development projects.

Brasília, Federal District, Brazil

I was selected to intern at a national consulting firm that provides various quality standard services. Quali-A provides solutions to meet this new market demand, based on Brazilian legislation, sustainability certifications (PROCEL, LEED, Selo Casa Azul and AQUA), diagnostics and environmental assessments generated from reliable simulators or on-site measurements. • Conceptualized digital arts for various social media platforms• Created online courses and presentations to support the team leaders.• Facilitated students and teachers communications by corresponding to frequent questions.• Co-produced and created brand materials for in-person workshops for more than 500 students.

Graphic Design

Ux Strategy

Bachelor Of Architecture - Barch, Architecture And Related Services