Lorena Grimes Email & Phone Number

Houston, Texas, United States

Co-develop and lead national marketing and PR initiatives (30+ properties) along with location specific marketing and PR campaigns, working closely with onsite sales/marketing teams on execution. Help research, develop and implement tactical tools and messaging for multiple audiences, as well as monitoring and reporting feedback and results to help evaluate effectiveness.• Oversee public relations strategy, working closely with and managing the PR agency. Review/approve press release and official company statements.• Lead social media strategy and management of 40+ social media channels. • Support and execute crisis communication plans. • Online reputation management: monitor, respond and solicit reviews• Develop marketing strategy for communities in development and coordinate/plan events. • Collaborate on comprehensive marketing campaigns using a variety of outlets including advertising, content marketing, social media, email marketing, direct mail, and advertorials.

Houston, Texas Area

Houston, Texas Area

Houston, Texas

Primarily focused on increasing client presence through media relations, social media communication, event planning and community outreach. Other duties included art direction and concept development for advertising collateral, copy writing and editing, developing RFP proposals and account management.

Drafted press releases, articles and media alerts for multiple clients on a daily basis. Assisted with pre and post event media pitching of client events. Participated RFP development and presentation. Researched and brainstormed new and effective ways to provide clients with more exposure. Clients include Tootsies, Intero Real Estate and The Women’s Home.

Work closely with press secretary in charge of media relations for the Mayor of Houston. Prepare and attend press conference and interviews where the mayor speaks or presents proclamations. Write proclamations, certificates and letters as well as social media updating.

Liaison between dancers and media during photo shoots and interviews. Creating and writing memorandums, press releases, media advisories. Research and write articles for the bi-annual Houston Ballet News and translating for Spanish media. Blog and web updating as well as assist in developing Houston Ballet’s children friendly page Footnotes.

Coordinated and prepare events for clients held by ESPN Deportes. Planned promotional kits for clients as well as develop public involvement tactics. Worked with both ESPN Deportes and ESPN Radio

Bachelor Of Science (B.S.), Communication Studies - Human Relations

Activities and Societies: TCU Dance Team (Showgirls) Sigma Pi Chi - Communication Honor Society (Texas Christian University)Communication.

Master Of Arts (M.A.), Public Relations

Graduate PR student