Lorena Herrera Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

New York, Ny, Us

New York, Ny, Us

● Applied strategic merchandising skills as a retail merchandise coordinator to bring to life product assortments through visually striking displays, creating an inviting atmosphere for customers, optimizing space, driving product visibility and maximizing sales opportunities while ensuring alignment with brand standards and customer preferences.● Collaborated effectively by working closely with store managers, account managers, and store staff to coordinate product launches, promotions, and seasonal floor moves.

Aurora, Il, Us

● Demonstrated exceptional multitasking abilities as an office manager, efficiently coordinating administrative tasks, managing schedules, and overseeing office operations to ensure a seamless workflow and meet organizational objectives while consistently prioritizing and adapting to changing priorities with precision and attention to detail.● Managed the full cycle of accounting and bookkeeping activities while ensuring compliance with GAAP, company policies and external audits.● Oversaw office budget, business workflow, procurement, partner/vendor management, monthly reporting and compliance implementation.● Implemented strategic initiatives and fostered a supportive culture resulting in improved team retention rates, identifying and addressing factors to enhance employee satisfaction and engagement levels.● Coordinated marketing efforts, including locating and proposing new potential business partnerships (B2B), attending networking events and initiating campaigns.

Kowloon, Hk

● Applied meticulous organizational skills as a retail buyer to manage inventory levels, track product trends, and coordinate purchasing activities, optimizing product assortment and availability to meet customer demands while maximizing sales and profitability.● Responsible for assortment planning, promotion plans, product selection, vendor negotiation and marketing of Handbags and Small Leather Goods for 800+ locations in the United States and Puerto Rico.● Communicated and reported to all levels of management and worked closely with Finance, E-commerce, Marketing, Advertising, PR team and vendors.● Partnered with planners to create data driven accurate forecasts while evaluating sales, markdowns and receipts to ensure proper execution of inventory plans.

New York, Ny, Us

● Exercised effective management skills in retail merchandising by leading a team of 8 individuals in Women's Ready to Wear, providing guidance, coaching, and support to optimize team performance, provide a best in class customer experience, and enhance the brand image, while cultivating a collaborative and results-driven environment conductive to innovation and excellence.● Implemented proactive coaching strategies to guide employees towards achieving performance goals, fostering a collaborative and supportive work environment.● Responsible for visual appeal through merchandise placement, receiving new product daily, implementing planograms and executing promotions.● Analyzed and reported on mark down strategies, current performance and market trends.