Lorena Hernández Leonard Email & Phone Number

Boston, Massachusetts, United States

Head the magazine’s operations: *Run annual literary contest/fundraiser. *Create and implement marketing strategies that promote the magazine’s mission of championing diverse voices in literature. *Manage a team of editors, readers, and contributing writers. *Publish 3 issues per year (online and in print) including hiring designers, negotiating with printers, collaborating with editors, and determining the look and feel of each issue. *Develop and balance budgets, and support fundraising efforts. *Nominate diverse writers for prestigious literary awards. *Create, integrate, and oversee policies. Plan and execute literary events.Support and champion divorce voices in literature: *Publish the work of BIPOC, underserved, and marginalized writers. *Develop campaigns to attract diverse writers to submit their work. *Solicit work from specifically Latine writers. *Secure acclaimed BIPOC writers to serve as judges for the magazine’s annual writing competition. *Promote BIPOC writers’ work on website, social media, newsletters, and at events. *Speak at conferences on the role publishers play in DEI efforts.

Boston, Massachusetts, United States

Work with businesses and nonprofits training and coaching staff on strategic communications, including intercultural storytelling, to: *Support the organizations’ DEI efforts. *Deliver engaging career stories that help in recruitment and retention. *Reflect organizations’ work community to create an environment of belonging. *Identify and avoid biases, stereotypes, and tokenism of employees and clients. Coach individuals and educational institutions, such as community colleges, to tell engaging career stories in job and college admission interviews with the goal of standing out from the competition. Work with refugee and immigrant communities and individuals to tell meaningful stories and prepare them for job interviews. Recruit and coach (primarity BIPOC) storytellers for WORLD Channel and PBS’s nationally televised program, “Stories from the Stage.”

Greater Boston

Co-Produced the award-winning, Oscar-contending animated short film "Demi's Panic"https://www.demispanicfilm.com/

Boston, Ma

Brand Strategist and Champion: Development and relaunch of brand name and new corporate strategy, development and management of product sub-brands including logotypes and trademarks, own brand and assets to ensure proper usage across all communication channels for external and internal audiences. Award-winning Creative Direction: Conceptualization and development of one-of-a-kind study abroad magazine for college students that uses student generated content to conjure an experience. Winner of multiple marketing and creative awards, including Hermes and MARCOM.Marketing Strategist: Development and execution of comprehensive integrated marketing plan to achieve corporate goals, implementation of both outbound and inbound efforts. Content Marketing: Development, implementation, and management of holistic inbound tactics to generate brand awareness, bring in leads and nurture leads into conversion. This includes email marketing, social media, blog, video, downloadable content, CTA's, landing pages, forms, etc.Outbound Marketing: Conceptualization and development of collateral that supports sales efforts including product brochures, tri-folds, flyers, posters, tabletop displays, banners, postcards, lead cards, promotional items, etc.Digital Advertising: Research, negotiation, placement and management of ads across multiple channels. Analytics and Reporting: Oversight of marketing performance across all venues. Testing variables and implementation of new approaches to seek growth. Event Planner: Conceptualization, planning, execution and management of live events that raise brand awareness, promotes thought leadership, generates leads, and increases engagement. PR: Identify opportunities to promote the organization's mission, value proposition and product highlights. Secure media coverage. Website: Strategy, development and execution of new corporate website that attracts and coverts (currently in development)

Boston, Ma

I founded Candela Agency, LLC., an integrated marketing consultancy with focus on the Latinx market, because while all research points to the exponential growth within the Latinx population, many companies are still not effectively marketing to this segment. My goal is to change this and continue to help brands find a place in Latinx consumers' minds.

Boston, Ma

• Headed marketing department of technology design and manufacturing company • Managed all global marketing communication efforts: North America, Latin America, Europe, Asia, Middle East, and Africa• Implemented and managed Social Media marketing plan: Facebook, Twitter, LinkedIn, YouTube• Increased company's visibility and generated leads via social media• Converted leads into customers• Surpassed company's ROI from previous years• Implemented new company website and managed content on a regular basis• Designed and implemented new email newsletter template, created newsletter content and distributed on a regular basis• Developed press releases for new product launches, partnerships, and other industry related news• Acted as company's media contact and product expert• Facilitated strategic partnerships with other tech companies• Managed and oversaw company's presence in industry publications, blogs, etc.• Responsible for creative development of ads: print and digital• Coordinated and facilitated webinars in North America, Latin America, and India. • Worked closely with sales team and provided all marketing support as needed• Managed and executed tradeshows globally • Promoted company and products through various venues• Maintained close relationships with industry organizations

• Managing and facilitating online communities • Creating community communications and activity building• Responsible for community member engagement and vibrancy of communities • Performing consumer research through the use of online surveys, discussions, brainstorms, etc.• Compiling and analyzing research data • Writing and design research reports• Responsible for technical functionality of communities• Aiding with the recruitment of community members • Creating support kits for global community management and facilitation

• Managed various accounts –McDonald’s, Jack Daniels, Subway, Fresenius, others• Created and executed advertising campaigns• Performed industry market research• Spanish language copywriter• Translated and/or adapted General Market efforts into Hispanic Market initiatives• Supervised the execution of production for radio and television advertisement• Managed castings process for commercial usage

• Managed two accounts –Denny’s and El Pollo Loco• Performed industry market research• Analyzed market and sales data• Planned and executed campaigns • Coordinated brand planning, strategy and timelines with creative team• Overviewed production of television and radio advertisement• Overviewed media planning, strategy and overall spending• Executed media added value efforts• Coordinated promotional details and logistics• Planned and executed events • Managed client’s budget and ensured accurate billing • Prepared proposals and POV’s

• Coordinated execution of creative assignments for various clients –Honda, Verizon, Allstate, Brawny, Lactaid, Splenda, and others• Acted as Art Buyer for creative department –researched, negotiated and purchased stock photography• Aided copywriters with own creative and adaptation projects, editing and back-translations both in Spanish and English• Aided art directors with mounting boards and preparing presentations • Coordinated hiring of freelancers and storyboard artists–negotiated rates and scheduled work• Calculated quality ratings of all creative material produced• Selected and submitted creative material to industry award competitions• Maintained database of creative material• Leveraged language skills to maintain corporate relations with vendors

Master Of Arts - Ma, Integrated Marketing Communications

Received a Masters degree in Integrated Marketing Communications. Studies were focused on new media including: Digital, Social Networks.

Public Relations, Advertising, And Applied Communication

Bachelor Of Arts - Ba, International Relations

Activities and Societies: Volunteer work: ESL (English as a Second Language) tutor, Spanish tutor BDIS (Bachelor's Degree with Individual.

Liberal Arts And Sciences/Liberal Studies