Lorena Herrera Mason Email & Phone Number

Chile

Chile

• In charge of developing and positioning Software contracts (Enterprise Agreement (EA)) for increase software sales/SaaS for all Cisco architectures (networking, cybersecurity, observability – applications, datacenter.
• Increase of 20 points in the penetration of Enterprise Agreement on Cisco's total sales for all segments, reaching more than 50% of the total software sales for all Cisco architectures, exceeding the average kpi of all.
• Leads and positions the sale of EA software contracts to clients with an E2E approach, integrating all Cisco architectures and their services into a single contract.
• Positions EA's business model in wholesalers, direct and indirect distribution channels one tier, two tiers, service providers channel through demand generation initiatives using social networks (youtube, podcasts).
• Leads the positioning and negotiation of Enterprise Agreements in multinational clients with EAs with multi-country/regional coverage.
• Obtains excellent performance in its sales, exceeding 100% compliance throughout the entire period of its management.* Responsible for positioning software enterprise agreements in major distributors: Ingram Micro, TD.

Chile

• In charge of the development, commercial strategy and planning of a territory of large strategic accounts for the retail, health and industry segments for the sale of Cisco solutions of different architectures.Leads.
• Obtains excellent performance in… Show more In charge of the development, commercial strategy and planning of a territory of large strategic accounts for the retail, health and industry segments for the sale of Cisco.
• Obtains excellent performance in its sales, exceeding 100% of its goal, in its management on fy2021, FY21 sales booking increased 30% over FY20.
• Achieved the Account Manager of year award in fy2019 for all latam countries, being part of that year's Sales Champion Team
• Build high-level relationships in strategic accounts
• Leads the positioning of software contracts in Latin America

Chile

• In charge of the development and planning of a territory of SMB segment accounts for the sale of Cisco solutions in different architectures, leading the opening of new clients and the positioning of focus distribution.
• Obtains excellent performance in sales, exceeding 100% compliance in its management
• Leads marketing initiatives for demand generation with a focus on events with clients, channels, telemarketing, workshops… Show more In charge of the development and planning of a territory of SMB segment accounts for.
• Leads marketing initiatives for demand generation with a focus on events with clients, channels, telemarketing, workshops, demos, etc.
• Build high-level relationships in strategic accounts and distribution channels
• Leads internal teams and Cisco distribution channels to mobilize them against objectives.

Chile

• Developed sales of laser printers and supplies through distribution and sales channels in Ricoh branches in Viña del Mar and Temuco.
• Exceeded sales targets, achieving over 100% compliance in management.
• Established strong relationships with distribution channels to drive sales growth.

• Developed digital marketing strategy for new accounts, utilizing e-marketing activities such as web development, e-commerce platforms, and mobile applications.
• Increased agency revenue through successful digital marketing campaigns and new account acquisitions.

• Led the transformation of the business model from direct sales to sales through wholesalers and channels, expanding market reach and sales efficiency.
• Developed and implemented the Channels Program for SMB accounts, driving printing solutions and cost-effective projects in various market segments.
• Achieved 101% over sales goals in Q3 for the Inkjet hardware division, contributing to the brand repositioning and market share increase.

• Development and consolidation of 4 products line for the IT areas: PC monitors, laser printers (LBP), hard disk drives (HDD), and optical drives (ODD)
• Responsible of the sustained growth of the 4 product lines, achieving the No 1 M/S position in stand-alone monitors (20% - 7 years of leadership), and hard disk drives (27%) and the No 2 M/S position in laser printers.
• Responsible for the explosive… Show more
• Responsible for the explosive growth of the division, increasing from usd 17 millions in 2003 to a annual forecast of usd 50 millions for projected to year 2007 (on a YTD + YTG basis). In year 2006 she achieved a sales.
• Responsible for the planning and implementation of the marketing and promotion programs and for the administration of the marketing budget defined for each product line and market segments. She achieved a great success.
• Responsible for the administration of the sales support program in POS for the Retail channel: promoters, merchandising materials, etc. Show less

• Developed marketing plans for product lines and distributors, leading successful product launching campaigns for Samsung's Consumer, Telecom, and Infosys divisions.
• Managed relationships with Marketing agencies, PR agencies, Production agency, and POS agency to execute marketing activities effectively.
• Administered and negotiated marketing budgets and reimbursements for Samsung Electronics Chile ´s partners & distribution channels

Santiago, Santiago Metropolitan Region, Chile

• Developed marketing plans for product lines and distributors and parnters, leading successful product launching campaigns for Samsung's Consumer, Telecom, and Infosys divisions.
• Managed relationships with Marketing agencies, PR agencies, Production agency, and POS agency to implement marketing activities effectively.
• Administered and negotiated marketing budgets and reimbursements for the entire company.

Commercial Engineer, Business Administration , Marketing

Education record

Education record