Lorena Herrera Mason Email and Phone Number
Experienced executive in IT sales, channels and marketing for leading IT companies like CISCO SYSTEM, SAMSUNG ELECTRONICS, LEXMARK INTERNATIONAL AND RICOH across various Latin American markets.✅Development and Growth of DISTRIBUTION CHANNELS: Experience with one-tier and two-tier partners and distributors.✅Commercial Strategy Development: Successful strategies for the growth and launch of new product lines.✅Enterprise SOFTWARE Contracts: Expertise in positioning for corporate and midsize accounts and partners for INFRASTRUCTURE & APPLICATION SOFTWARE and CLOUD solutions(cybersecurity, AI)✅REGIONAL Sales Experience: Channel strategy expertise in Latam marketsI possess a high creative capacity for planning and implementing commercial and channel strategies. I am CUSTOMER EXPERIENCE FOCUS, with an out-of-the-box approach that enabled me to exceed my goals by up to 60% over yearly quotas.✅Territory Planning: Lead planning for corporate and SMB segments.✅Demand Generation: Initiatives planning and implementation.✅Commercial Alliances: Development of strategic partnerships.✅Channel Loyalty Programs: Creation and management.✅Sustainability Focus: Commitment to sustainable practices.Disciplined with strong negotiation commerical & legal , communication and management skills, I excel in building relationships and conducting market research and analysis, enabling me to thrive in highly competitive and pressured industries.With a social spirit, I have been involved in initiatives to help vulnerable students study after school and to build homes for those in need.I am an Impactful professional in business growth and marketing. My proactive nature and creativity are complemented by determination and strong leadership abilities. The focus on adaptability and empathy indicates a comprehensive approach to managing teams and relationships, essential for driving success in competitive environments. Overall, these attributes paint a picture of a dynamic and effective leader poised to achieve significant results.Core Competencies*Strategic Sales & Marketing Leadership *Channel Partner Development & Ecosystem Management *Multinational Sales Experience*Go-to-Market Strategy & Execution *Digital Marketing & Data-Driven Decision Making *Multicultural Negotiation I have an extensive IT network with partners, distributors and corporate and midsize end customers. If you are interested in increasing the business of your company, please feel free to reach me + 569 92282909
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Senior Cloud Sales ExecutiveGrowth Partner NetworkChile
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Regional Software Sales SpecialistCisco 2022 - Oct 2024ChileIn charge of developing and positioning Software contracts (Enterprise Agreement (EA)) for increase software sales/SaaS for all Cisco architectures (networking, cybersecurity, observability – applications, datacenter, unified communications) in end customers and distribution channels for the Chilean markets. Argentina, Colombia, Paraguay and Uruguay in order to deliver a value proposition to customers through commercial, financial and operational benefits, thus increasing customer loyalty… Show more In charge of developing and positioning Software contracts (Enterprise Agreement (EA)) for increase software sales/SaaS for all Cisco architectures (networking, cybersecurity, observability – applications, datacenter, unified communications) in end customers and distribution channels for the Chilean markets. Argentina, Colombia, Paraguay and Uruguay in order to deliver a value proposition to customers through commercial, financial and operational benefits, thus increasing customer loyalty, also generating a greater funnel in the channels and increasing their sales.Main achievements• Increase of 20 points in the penetration of Enterprise Agreement on Cisco's total sales for all segments, reaching more than 50% of the total software sales for all Cisco architectures, exceeding the average kpi of all of Latin America* 116% of fy24 goal attainment for EA bookings* 34% of software sales increase FY24 vs FY23• Leads and positions the sale of EA software contracts to clients with an E2E approach, integrating all Cisco architectures and their services into a single contract.• Positions EA's business model in wholesalers, direct and indirect distribution channels one tier, two tiers, service providers channel through demand generation initiatives using social networks (youtube, podcasts), installed base analysis, early renewals of licenses and supports.• Leads the positioning and negotiation of Enterprise Agreements in multinational clients with EAs with multi-country/regional coverage.• Obtains excellent performance in its sales, exceeding 100% compliance throughout the entire period of its management.* Responsible for positioning software enterprise agreements in major distributors: Ingram Micro, TD Synnex, Intcomex, Tecnoglobal,etc for develope and increase software sales in two tiers partners Show less -
Retail , Health ,Finance & Industry Segment Sales Account ManagerCisco 2016 - 2021ChileIn charge of the development, commercial strategy and planning of a territory of large strategic accounts for the retail, health and industry segments for the sale of Cisco solutions of different architectures.Leads Cisco's positioning in new clients, growing existing ones, positioning new Cisco solutions and increasing sales in existing clients through a focus channel strategy and ad hoc pricing strategy to market conditions.Main achievements• Obtains excellent performance in… Show more In charge of the development, commercial strategy and planning of a territory of large strategic accounts for the retail, health and industry segments for the sale of Cisco solutions of different architectures.Leads Cisco's positioning in new clients, growing existing ones, positioning new Cisco solutions and increasing sales in existing clients through a focus channel strategy and ad hoc pricing strategy to market conditions.Main achievements• Obtains excellent performance in its sales, exceeding 100% of its goal, in its management on fy2021, FY21 sales booking increased 30% over FY20.• Achieved the Account Manager of year award in fy2019 for all latam countries, being part of that year's Sales Champion Team• Build high-level relationships in strategic accounts• Leads the positioning of software contracts in Latin America• Leads internal engineering, operations and marketing teams as well as teams in Cisco's distribution channels to mobilize them according to objectives• Lead demand generation initiatives such as industry meetings, events, workshops with industry use cases, development of success stories for this segment, developing the first local digital success story with worldwide dissemination. Show less
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Territory Business ManagerCisco Systems Feb 2012 - 2015ChileIn charge of the development and planning of a territory of SMB segment accounts for the sale of Cisco solutions in different architectures, leading the opening of new clients and the positioning of focus distribution channels to achieve sales results.Main achievements• Obtains excellent performance in sales, exceeding 100% compliance in its management • Leads marketing initiatives for demand generation with a focus on events with clients, channels, telemarketing, workshops… Show more In charge of the development and planning of a territory of SMB segment accounts for the sale of Cisco solutions in different architectures, leading the opening of new clients and the positioning of focus distribution channels to achieve sales results.Main achievements• Obtains excellent performance in sales, exceeding 100% compliance in its management • Leads marketing initiatives for demand generation with a focus on events with clients, channels, telemarketing, workshops, demos, etc.• Build high-level relationships in strategic accounts and distribution channels• Leads internal teams and Cisco distribution channels to mobilize them against objectives.• Leads the positioning and development of a Meraki networking offer for this segment Show less
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Channel Distribution And Branches ManagerRicoh Chile S.A. 2011 - Jan 2012Chile• Developed sales of laser printers and supplies through distribution and sales channels in Ricoh branches in Viña del Mar and Temuco.• Exceeded sales targets, achieving over 100% compliance in management.• Established strong relationships with distribution channels to drive sales growth. -
Commercial DirectorBrand On Aug 2010 - Aug 2011• Developed digital marketing strategy for new accounts, utilizing e-marketing activities such as web development, e-commerce platforms, and mobile applications.• Increased agency revenue through successful digital marketing campaigns and new account acquisitions.
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Commercial ManagerLexmark May 2007 - Aug 2010• Led the transformation of the business model from direct sales to sales through wholesalers and channels, expanding market reach and sales efficiency.• Developed and implemented the Channels Program for SMB accounts, driving printing solutions and cost-effective projects in various market segments.• Achieved 101% over sales goals in Q3 for the Inkjet hardware division, contributing to the brand repositioning and market share increase. -
It Division Sales & Distribution ManagerSamsung Electronics 2000 - 2007•Development and consolidation of 4 products line for the IT areas: PC monitors, laser printers (LBP), hard disk drives (HDD), and optical drives (ODD)•Responsible of the sustained growth of the 4 product lines, achieving the No 1 M/S position in stand-alone monitors (20% - 7 years of leadership), and hard disk drives (27%) and the No 2 M/S position in laser printers (19%) and optical drives (19%) in the chilean market (Source IDC Chile, nov/oct 2006).•Responsible for the explosive… Show more •Development and consolidation of 4 products line for the IT areas: PC monitors, laser printers (LBP), hard disk drives (HDD), and optical drives (ODD)•Responsible of the sustained growth of the 4 product lines, achieving the No 1 M/S position in stand-alone monitors (20% - 7 years of leadership), and hard disk drives (27%) and the No 2 M/S position in laser printers (19%) and optical drives (19%) in the chilean market (Source IDC Chile, nov/oct 2006).•Responsible for the explosive growth of the division, increasing from usd 17 millions in 2003 to a annual forecast of usd 50 millions for projected to year 2007 (on a YTD + YTG basis). In year 2006 she achieved a sales value of usd 40 millions. Due to her performance she was promoted to a Senior Manager position.•Responsible for the planning and implementation of the marketing and promotion programs and for the administration of the marketing budget defined for each product line and market segments. She achieved a great success with the launch of a new product line: laser printers, climbing to the leading position in a record time of 2 years. Besides, she introduced a new product line, the Inkjet line, creating a new sales segment for this category: the Retail.•Responsible for the administration of the sales support program in POS for the Retail channel: promoters, merchandising materials, etc. Show less -
Marketing ExecutiveSamsung Electronics 1997 - 1999• Developed marketing plans for product lines and distributors, leading successful product launching campaigns for Samsung's Consumer, Telecom, and Infosys divisions.• Managed relationships with Marketing agencies, PR agencies, Production agency, and POS agency to execute marketing activities effectively.• Administered and negotiated marketing budgets and reimbursements for Samsung Electronics Chile ´s partners & distribution channels
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Markerting AssistanceSamsung Electronics Mar 1994 - 1997Santiago, Santiago Metropolitan Region, Chile• Developed marketing plans for product lines and distributors and parnters, leading successful product launching campaigns for Samsung's Consumer, Telecom, and Infosys divisions.• Managed relationships with Marketing agencies, PR agencies, Production agency, and POS agency to implement marketing activities effectively.• Administered and negotiated marketing budgets and reimbursements for the entire company.
Lorena Herrera Mason Education Details
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Business Administration , Marketing -
Bradford School -
Saint Margarets School
Frequently Asked Questions about Lorena Herrera Mason
What company does Lorena Herrera Mason work for?
Lorena Herrera Mason works for Growth Partner Network
What is Lorena Herrera Mason's role at the current company?
Lorena Herrera Mason's current role is Senior Cloud Sales Executive.
What schools did Lorena Herrera Mason attend?
Lorena Herrera Mason attended Universidad De Santiago De Chile, Bradford School, Saint Margarets School.
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