Lorena Johnson personal email
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My extensive knowledge in Ecommerce Management, SEO Skills, Google Analytics and Google Adwords Certifications, and knowledge of other Google tools, allows me to develop marketing and growth strategies for companies seeking to grow their online presence.I have over 10+ years experience working with various Ecommerce Platforms including Magento Community Edition, Magento Enterprise Edition, X-cart as well as Wordpress and Woocommerce sites. With a strong knowledge of Ecommerce infrastructure, I can develop a business growth plan that incorporates a strong online presence which would include SEO strategies, Google strategies as well as integrating productivity tools for a seamless business environment, such as extensions, widgets, POS systems, and APIs.
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Vp Of MarketingInwebify Apr 2023 - PresentMarketing WordPress websites with SEO-rich content. -
Seo And Website SpecialistCloudixie Jul 2020 - PresentProviding fast web hosting for small to large companies using LiteSpeed servers with blazing fast page loads, as well as SEO and Google Services.
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Seo ManagerSeo Expert May 2019 - PresentWest Des Moines, Iowa, Us -
Seo, Google Specialist, Ecommerce ManagementHigh Luxury Fashion Jun 2015 - Jul 2020Specialist in SEO, Google Analytics Certified, Google Adwords Certified, Magento Ecommerce Platform with 7 years experience, Wordpress experience, Rich Content Writing with Research and Implementation of Google Keywords and Phrases for improved SEO performance. Research and strategize which platforms are better suited for clients including Ecommerce Platforms, Wordpress, Extensions, Widgets, POS Systems, International Shipping Partners, Email and Social Media Partners - all working together for a seamless business environment.
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Director Of Marketing & MerchandisingWellspring Media Feb 1996 - Aug 2005Oversaw merchandising and marketing efforts for print and e-commerce website in the entertainment industry. Published catalog on a monthly basis. Worked with web-designers in creating e-commerce platforms. Negotiated contracts and discounts with major and minor studios over video programming. Initiated discussion with companies in building viable partnerships.
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Marketing DirectorWellspring Media Feb 1996 - Aug 2005•Brand/Creative Identity DevelopmentResponsible for development of Video Collection/Artfilm Collection/Wisdom Collection brand-identities via catalog/web designReinforced brand awareness for The Discovery Channel through creative development and merchandise selection for their network e-commerce website and direct response catalog. Liaison between Discovery Channel and 3rd party partners. Delegated creative work to copywriters and designers to achieve brand identity among our customers. •Create and Implement Campaigns/Promotions Improved consumer spending by targeting promotions through e-commerce/catalog initiatives. Developed key-word campaigns through optimization increasing web traffic. •Marketing Initiatives Increased catalog and web traffic and retained customer loyalty by developing key initiatives, driving profit from new and repeat business such as Loyalty Retention Programs and partnerships with companies
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Merchandiser-MarketingWellspring Media 1996 - 2005
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Merchandising ManagerWinstar Apr 1998 - Jul 2001Us•Assembled mailing and E-commerce plan for Direct Sales in Canadian market (worked with Canadian Post & Royal Mutual Funds, Inc. located in Toronto, Ontario with regards to banking practices and money exchange). Negotiated freight charges into Canada and invoice price conversion.•Merchandised catalog and e-commerce content by new releases, best sellers, categories, and genres •Negotiated all costs for all products for catalog and e-commerce inclusion•Reconciled all invoices, payments, packing slips, etc. Worked closely with fulfillment center on all back-end management•Assisted in creating Loyalty Retention program through list analysis and promotions ROI•Edited catalog and supervised website development from concept to production under tight deadlines •Projected sales per page and impact on catalog design; square inch analysis •Developed extensive knowledge of print production and delegation to creative team•up-sells and cross-over merchandise
Lorena Johnson Skills
Lorena Johnson Education Details
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University Of California, Riverside - A. Gary Anderson Graduate School Of ManagementBusiness Administration
Frequently Asked Questions about Lorena Johnson
What company does Lorena Johnson work for?
Lorena Johnson works for Inwebify
What is Lorena Johnson's role at the current company?
Lorena Johnson's current role is SEO Specialist.
What is Lorena Johnson's email address?
Lorena Johnson's email address is lo****@****ail.com
What schools did Lorena Johnson attend?
Lorena Johnson attended University Of California, Riverside - A. Gary Anderson Graduate School Of Management.
What are some of Lorena Johnson's interests?
Lorena Johnson has interest in Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, Learning New Website Tools, Home Decoration, Photograph, Cooking.
What skills is Lorena Johnson known for?
Lorena Johnson has skills like E Commerce, Marketing, Seo, Direct Marketing, Marketing Strategy, Google Analytics, Copywriting, Management, Creative Direction, Sales, Social Media, Website Development.
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