Lorena L. Email & Phone Number

Madrid, Comunidad De Madrid, España

• Purchase of advertising space: off and on media.• Negotiation of prices and conditions with media providers.• Monitor and optimize the effectiveness of campaigns.• Budget control of assigned accounts.• Teamwork and problem-solving orientation.• Maintaining an updated database of rates, inventory and offers from media providers.• Participation in the review and optimization of internal processes to improve efficiency in media buying.• Control of certifications.• Closing and billing of campaigns.Some of the Accounts I have worked for: OIVE (Spanish Interprofessional Wine Organization)ASICI (Interprofessional Association of the Iberian Pig)INLAC (Interprofessional Dairy Organization)OLIVE OILS FROM SPAINOLIVES FROM SPAINPABLOSKY (Children's Footwear)AGRINSURANCE- Managed and organized tasks, to help and ensure that projects and plans had adequate resources and were completed on time and within the budget established by the Client.- Maintained contact with clients to support the delivery of effective services and communications.- Worked collaboratively with colleagues to meet customer service needs.- Support to the team in general with administration and general liaison with the client.- I tracked campaign data with the aim of measuring the effectiveness of each media plan and detecting possible problems to solve them in time.

Madrid, Comunidad De Madrid, España

As an account executive, I was in charge of maintaining relationships with Clients, managing their needs and transmitting them to the different teams of the company to optimally satisfy them.Public and Institutional Campaigns of the Framework Agreement:MINISTRY OF EQUALITYDEPARTMENT OF AGRICULTUREDGTINCIBEIDAE COMMUNITY OF MADRIDPrivate Sector Campaigns: VIRGIN TELCO (is a telecommunications services brand. It offers landline, mobile phone, internet and television services in Spain).CLICARS (car sales)HOOVER (leading brand in home appliances)RISI (100% Spanish company, based in Madrid, and specialists in the manufacture of snacks, chips, cookies and candies). Brands: Gusanitos - Palomitas - Risketos - Mios! - Triskys - Virginias CÁRNICAS VILLAR (Spanish ham and sausage company)MURCIA TOURISMFÉLIX SOLÍS WINERYUNED (National University of Distance Education) - Scope SpainNÚÑEZ DE ARENAS (Spanish Men's Fashion Brand)Features:- I provided comprehensive support to the team, managing all operational tasks to ensure that the campaigns developed smoothly and according to the established planning.- I collaborated closely with other departments to guarantee the timely activation of each campaign and meet agreements and objectives.- Offline Media Planning.- Followed and closed advertising campaigns on multiple platforms, including television, outdoor, radio, press and digital, ensuring compliance with objectives and maximization of return on investment.- I used the Prestashop digital platform to manage the fashion content of the online store of the client "Núñez de Arenas", writing product descriptions, categorizing clothing and accessories, implementing photographic images and managing costs efficiently.Some Tools Used:INSTAR ANALYTICS (KANTAR)EGM: TOM MICRO / GALILEOAIMC BRANDSINFOADEXO.J.D.ComsCore

Provincia De Buenos Aires, Argentina

Account: L'Oréal Paris ArgentinaBrands: Elvive - Fructis Fructis - Kerastase - Kielh's - La Roche Posay - VichyAccount: AB InBevBeer Brands: Corona Extra - Patagonia - Stella Artois - Brahma - Quilmes - BudweiserMineral Water Brands: Nestlé - GlaciarBrand: Guarana Antarctica Soft Drink.Tasks:- Offline media campaign planning.- Purchase of supports.- Control, optimize investment and target budget.- Monitoring and optimization of campaigns.- Adjustments of advertising orders in the system once the certificates of the actual execution have been received.- Carry out billing for campaigns in different media.

Provincia De Buenos Aires, Argentina

Brand: Flow (formerly Cablevisión). It is a provider that offers Digital TV + Internet service, by subscription.Responsibilities:- Offline media planning.- Competition reports.- Post campaign analysis. - Control of the annual budget.- Creating and updating flows. - Daily contact with the client and the media.

Buenos Aires Province, Argentina

Accounts: Citroën, Red Bull, Adidas, leading energy company: Edesur, etc...- Preparation of adhoc Commercial Proposals for each of the assigned clients.- Monitoring of Commercial Proposals: negotiation, closing of the sale, implementation and monitoring of advertising campaigns in the different outdoor advertising media.- Support to the Commercial Management in the development and execution of sales strategies and in the search for business opportunities.- Work with the rest of the company's divisions.

Especialidad, Digital Business

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Digital Marketing Strategy Program, Marketing

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Técnica Superior En Marketing Y Publicidad, Familia Profesional De Comercio Y Marketing

Cuento con el Reconocimiento y la Homologación de mi Título de Grado Superior en España. Egresada.

Técnico Superior En Publicidad Y Comunicación Estratégica Con Especialización En Medios, Publicidad

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