Lorena Mccalister Email & Phone Number

US

US

US

• Launch national program to introduce a new fuel, station image, brand and multi-media advertising campaign
• Successfully partnered with Sales to develop and launch customer offer, execution plan and program success metrics
• Leading large, cross functional teams to launch national program and transition over 250 fuel supply terminals
• Provided critical program content and guidance to internal and external groups to develop customer, sales channel and internal employee communications, advertising and training programs

Stamford, CT, US

• Define and execute product marketing initiatives to optimize sales channel performance and realize product subscriber goals
• Achieved subscriber goals by partnering with all the key sales channel leaders to develop and execute highly effective sales incentive programs while managing a limited incentive program budget
• Developed and marketed widely used sales job aids that accelerated product and process understanding including step by step order entry job aids, talking points to counteract competing offers and services and product.
• Developed and project managed outbound campaigns into test markets inclusive of customer list pulls, daily results calls with the outbound call center team, incentive program implementation, script development and.
• Convinced executive team to test a new price structure by completing and effectively presenting the price and competitive analysis needed

Basking Ridge, NJ, US

• Product Manager – Consumer Unified Communications Application - VerizonDefined and executed a consumer email and communications application roadmap
• Launched Verizon's enhanced, consumer email application within weeks of assuming the position
• Redesigned and launched a market competitive, customer driven web-based email application within six months by quickly teaming with application design, application development and market launch teams
• Executed an aggressive application enhancement schedule by continuing to engage in online customer forums, incorporating customer feedback, monitoring competing email applications while using a structured.
• Successfully obtained funding to execute a cohesive, realistic consumer unified communications strategy and roadmap that leveraged past unified communications product experience, product relevant product manager input.
• Transitioned a high level market segment strategy into a tactical product definition, roadmap and go to market project plan within weeks of assuming the position. Led all executive presentation development and cross.

Basking Ridge, NJ, US

• Accountable for $500M industry leading product portfolio of Voice over IP (VoIP), Global Conferencing and traditional Voice services while managing a team of ten marketing professionals across the US and UK. Team with.
• Increased domestic VOIP sales unit volume hundred fold by delivering numerous marketing campaigns, training events and promotions to educate and motivate Sales
• Earned market leading VoIP portfolio recognition by Forrester Research
• Effectively advocated Verizon’s portfolio by being repeatedly invited to deliver customer, solutions centric messages and presentations at all major tradeshows, VoIP conferences, and large prospective client.
• Created a highly motivated, passionate, globally dispersed product team by recognizing positive results/behavior, maintaining regular team conference calls, advocating their needs to the rest of the organization and.
• Developed and maintained compelling and timely sales, internal training material and customer collateral for entire product portfolio. It was consistently utilized by Sales to win new business from prospective and.

Basking Ridge, NJ, US

• Forged a productive relationship with Sales to insure product revenue and unit goals by launching the newly introduced global product suite to the national sales force through online training, price promotions, sales.
• Team was recognized by Sales and Leadership teams for executing marketing principles and meeting revenue goals and was awarded three Leadership Awards
• Hired talented international product manager who managed internal and external suppliers and launched Verizon’s first facilities and resale based market competitive global private line and frame relay services within.
• Clearly defined product strategy and roadmap via the development of comprehensive, global marketing plans

US

• Developed and launched GTE Communications’ (GTE’s affiliate that served as a Competitive Local Exchange Carrier) first facilities based ATM (Asynchronous Transfer Mode) service to the enterprise market segment and meet.
• First data product manager to successfully team with GTE Internetworking (GTE’s Internet/Data Network affiliate) to define a product strategy and launch a market leading, facilities based data service within six months.
• Drove the formation and formal training of a high end sales engineering team to assist the sale of the ATM service and meet annual business objectives

US

• Defined small business market strategy and teamed with Microsoft in its execution across influential small business associations
• Gained executive and sales approval of comprehensive market strategy based on thorough qualitative and quantitative market analysis, company competencies and sales channel insights
• Effectively represented GTE’s market interests by driving productive contract terms and a joint go to market strategy with the Microsoft Small Business Market team
• Led market messaging effort for a joint GTE/Microsoft ten (10) city tradeshow tour targeted at small businesses by defining GTE’s messages in the tradeshow booth, collateral and presentations delivered by GTE Sales and.

• Transitioned a strategic plan into data product description and roadmap, launched the product nationwide, and lifecycled it to maximize revenue and profitability to become a tier one data services provider in.
• Defined and launched a leading edge frame relay service within six months of the AAP board’s funding approval by converting a strategic plan into a detailed, compelling frame relay product description by engaging the.
• Executed customer service, network surveillance, and billing capabilities within eight weeks of agreed requirements by closely partnering with IT personnel and operations teams
• Created significant market excitement and customer awareness by delivering a high end/high profile frame relay product roadshow to the top 4 cities across Australia to officially launch the service

Mba, Marketing And Finance

Bachelor Of Science - Bs, Industrial Engineering