Lorena Romero Ruíz Email & Phone Number

Panamá, Panamá

Barcelona, Cataluña, España

· Developed and implemented marketing and product strategy based on data and user feedback insights. · Defined a clear roadmap, prioritized key initiatives, and created valuable, relevant content to increase digital engagement.· Executed communication campaigns to raise awareness of Step4ward's women in tech mentorship program, achieving a 53% increase in.

Panama, Panama

· Managed 3 product categories, defining strategy and collaborating cross-functionally with supply chain, regulatory, quality, and sales.· Trained commercial partners to increase product knowledge and support effective promotion.

Panamá

· Integrated marketing and product strategy across R&D, sales, new product development, logistics, production, regulatory, and human resources, improving coordination and efficiency.· Defined product vision through market research, trend analysis, and customer feedback, leading to the successful launch of five new products in the private market.· Defined.

Central America And West Indies

· Designed, coordinated, and controlled marketing and product strategies, achieving a 7.5% market share increase and meeting sales and profitability objectives.· Managed the pediatric line and core OTX products (Allegra, Enterogermina and Profenid), driving 32% sales growth through targeted marketing strategies.· Developed product strategies that improved.

Barcelona Area, Spain

· Cooperated in the implementation of marketing projects, identifying patient and healthcare professional needs, and executed product launch campaigns that increased participation.· Collaborated on digital product development, integrating new technologies to improve commercial support:1. Designed a Brand Category DVD as a training and communication tool.

Panama

- Management and coordination of corporate events within the resort facilities.- Responsible for maximizing food and beverage revenues from assigned groups. - Create corporate packages according to the market needs.- Account management.

Panamá

- Support to the International Sales Director in managing travel agencies (negociated rates and sales revenue).

Panamá

- Deliver marketing communications (documents and presentations), including development of collateral, PR and internal communications.

Panamá

- Commercial support of import and export within the Latinamerica and the Caribbean.

Master Digital Product Management, Product Management

Vision and Business Strategy (LEAN Canvas Model), Ideation and Design of the Digital Product (Design Thinking, Prototyping, Storymapping.

Comercio Electrónico, Digital Marketing

eCommerce Strategy Plan, Website development, Search Engine Optimization (SEO), Sales and Funnel optimization, Search Engine Marketing.

Management Of Non-Prescription Products Otc, Pharmaceutical Marketing

- Market and legislation - Promotion on distribution channels and consumer - Product Category Management

Disruptive Innovation Program, Innovation

Activities and Societies: EADA - MBA AlumniSeminar led by professor Luke Williams, with the objective of finding an opportunity, put.

Pharmaceutical Marketing Postgraduate Study, Pharmaceutical Marketing

Corporate Social Responsibility Program, Corporate Social Responsibility

Activities and Societies: EADA - MBA AlumniSeminar led by Kellie McElhaney where we analyzed how companies are focusing on CSR as a.

Mba, Master In Business Administration, Disciplines: Strategy, Marketing, Managerial Skills

- Development of a Marketing Plan for a spanish catalogue and internet sales company as part of the MBA program. - Development of a.

International Business And Marketing Postgraduate Study, International Business, Marketing

Marketing Bachelor Degree, Marketing Research, Promotion And Advertising

- Magna Cum Laude Certificate.