Lorena Paim Email & Phone Number

Lisbon, Portugal

Salvador, Bahia, Brasil

Medical services companies / sports activities / health app / equestrian services• The highlight of the experience has been the expertise in working within a holding: ClivaleMais, Arena D7, Chapp Saúde, and Haras Vaca Branca.

• Leadership in the production, editing, and copywriting process of creative and audiovisual advertisements. This optimizes time and ensures high-quality communication.• Management of social media, website (new layout), Google Ads, and Analytics. Aiming to improve ROI, increase followers, interactions, traffic, and leads.• Preparation of annual planning and action plans. To implement strategies, adapt work with different niches, and optimize the budget.• Networking with suppliers and press office to reduce costs and build long-term partnerships.• Planning and execution of events and external actions, enhancing the sense of belonging and increasing brand visibility.• Preparation of commercial presentations, internal marketing strategies, satisfaction surveys, and market analysis. For employee retention and acquisition of new clients.

Salvador, Bahia, Brasil

Floral arrangements and terrariums business• I put a dream into practice, applying my MBA studies by performing all the functions of a micro-entrepreneur: creating arrangements and terrariums, managing the business and finances, and developing advertising.

Salvador, Bahia, Brasil

Educational center for kindergarten to high school• Evaluation and development of the brand's visual communication to generate identification and local visibility.• Creation of digital creatives, signage, video capture, and newsletters for students.• Worked with the team of teachers and coordinators to manage a pandemic crisis by creating a new online class product.

Salvador, Bahia, Brasil

Digital marketing agency• Editing digital cards and TV slides. Strengthening the brand, understanding client needs, and managing time and delivery priorities effectively.

Salvador, Bahia, Brasil

Car dealership company, brands: Chevrolet, Volkswagen, Ford, Fiat, Citroen, Kia, Renault• Editing digital cards, graphic material, text production, video editing. Strengthening the brand and enhancing visual identity.• Monitoring and posting on Facebook, Instagram (inbound marketing), and the website to generate leads through landing pages, engagement, and relationship with the target audience.• Creating high-impact presentations aiming at sales conversion.• Executing internal marketing (endomarketing) to promote organizational culture and employee motivation.

Salvador, Bahia, Brasil

Corporate events company (live marketing)• Management of the website where a new website, more functional layout was developed, with the unique feature of a 360º home banner showcasing incredible event videos.•Market analysis focused on opportunity mapping, event calendars, trends, competition, and innovations for events.• Creation of email marketing campaigns to generate leads in SalesForce.• Data organization, generating a CRM database with strategic information.• Development of high-impact and high-conversion commercial presentations.• Implementation of strategies within inbound marketing.

Salvador, Bahia, Brasil

CRM software company for dealerships• Creation and finalization of media for corporate visual communication and branding.• Application of satisfaction surveys for employees aiming at process improvements, motivation, and recognition.• Management of the website where a new, more functional layout was developed, with the feature of direct access to the system and online helpdesk.• Implementation of sales actions and events (automotive fairs and stands) to convert CRM data and increase sales opportunities.• Direct relationship with the press office, providing institutional information for press releases, avoiding fake news, and protecting the brand.• Execution of communication plan and goals within the deadline and anticipating possible opportunities or threats.

Salvador, Bahia, Brazil

Photographic services company• Conducting photo sessions with children, pregnant, and adults.• Editing images from development services to creating photographic books.• Differentiated customer service, with empathy and focus on needs.

Bacharel Em Comunicação Social, Comunicação Social

Mba Gestão De Pequenas E Médias Empresas