Lorena Riffo Jenson Email and Phone Number
Salt Lake City, UT, US
Lorena Riffo Jenson's Location
Salt Lake City Metropolitan Area, United States, United States
Lorena Riffo Jenson's Contact Details
Lorena Riffo Jenson work email
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Lorena Riffo Jenson personal email
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About Lorena Riffo Jenson
As the leader of Salt Lake City's Department of Economic Development, my mission is to advance inclusive economic strategies that create opportunities for all Salt Lakers. My executive leadership experience spans diverse areas, including government affairs, policy, marketing communications, legal affairs, corporate recruitment, healthcare, and small businesses—each enriching my ability to connect and empower communities effectively.I am dedicated to fostering pathways that drive economic opportunities in every initiative we lead. Collaborating with a talented team, we implement strategies that consider the unique needs of Salt Lake City’s diverse communities. By focusing on sustainable growth, cultural vibrancy, and the integration of public art, we continue to enhance business and cultural districts while prioritizing community well-being.Throughout my career, I have championed projects that leave lasting impacts. As the Director of Olympic Business Opportunities for the State of Utah during the 2002 Winter Olympics under the Leavitt Administration, I developed strategies to showcase Utah’s strengths and niche industries. By securing over $1 million in services and donations, I helped establish the Utah Business Club, which facilitated 8,000 global business interactions, fostering partnerships and economic growth.Economic development is my passion and lifelong commitment. It informs every action I take and every conversation I have. I believe in the power of collective progress, driven by the goodness of people. With my education, experience, and dedication, I strive to create a future where all individuals have the opportunity to thrive.
Lorena Riffo Jenson's Current Company Details
Salt Lake City Department Of Economic Development
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Director of Economic Development
Salt Lake City, UT, US
Lorena Riffo Jenson Work Experience Details
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Director Of Economic DevelopmentSalt Lake City Department Of Economic DevelopmentSalt Lake City, Ut, Us
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Director Of Economic DevelopmentSalt Lake City Department Of Economic Development Oct 2022 - PresentSalt Lake City, Ut, Us -
Deputy Director Of Economic DevelopmentSalt Lake City Department Of Economic Development Apr 2021 - Oct 2022Salt Lake City, Ut, Us
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Founder And PartnerVox Creative Jul 2004 - Apr 2021Founded a marketing communications and advertising agency to provide professional services to government agencies, non-profit organizations and corporations. Hired by Salt Lake County Mayor's Office and Salt Lake County Health Department to provide communication outreach to diverse communities regarding the global pandemic. ▪ Grew company to 12 employees, providing employees health care to be 100% covered by company. Created and managed budget of approximately $500k. ▪ Generated $1 million in revenue within first three years by managing business development and strategy.▪ Published Latinos in Utah, highlighting accomplishments of Latinos in Utah. Collaborated with businesses to sponsor the printing of the book, allowing copies to go to every Title 1 school library in Utah.▪ Used trusted voices from diverse communities to connect and educate populations about Covid-19 loan options and safety measures for continuous business operations during pandemic.
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Director Of External Affairs, Growth Officer, Government, Community Engagement/Relations/OutreachMolina Healthcare Jul 2018 - Jan 2021Long Beach, California, UsSuccessfully created partnerships between healthcare, government and diverse populations. Represented Molina before state agencies, community groups, local government and other key stakeholders. ▪ Provided executive leadership for Utah and Idaho in the area of enrollment growth through a strategic plan that included marketing, community, media relations and outreach strategies. ▪ Collaborated with other health insurance plans to create a public awareness enrollment campaign to inform about Medicaid coverage during Covid-19. Resulted in increased enrollment of Medicaid with targeted populations. ▪ Partnered with community-based organizations that supported low income, refugee and diverse communities to inform them about medical benefits available through government programs. ▪ Managed budget of $500k; never exceeding budget while continuing to successfully execute on initiatives. ▪ Held daily huddles to check in on individual team members and create space for free expression of how employees are doing, what support is needed and what resources could be allocated. Resulted in team members feeling empowered to get their work done and trusting in the leadership support. -
Director Of Government Affairs, Contracts, Policy And AdvocacyMolina Healthcare Jun 2016 - Jul 2018Long Beach, California, UsLed the overall management and administration of the state of Utah health plan Medicaid contract. Executed day-to-day contract management efforts and served as the liaison and subject matter expert between the health plan, state and federal agencies for all lines of business.▪ Established and maintained relationships with key state officials, Governor’s Office, Legislature, government agencies, local municipalities, resulting in ongoing collaboration and partnering.▪ Functioned as key regulatory expert for the health plan and local resource for Medicare, Medicaid, CHIP, and Federal Marketplace.▪ Partnered with regulatory affairs to advocate and advance state healthcare policies and initiatives that impact Molina’s ability to deliver quality care to members.▪ Assisted with business development, strategic planning, and RFPs to increase membership.▪ Represented Molina Healthcare of Utah before state agencies, community groups, local government agencies and other stakeholders.
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Vp Of Legal Affairs & Staff CounselArches Health Plan In Receivership Dec 2015 - Nov 2017Worked directly for the Receiver responsible for liquidating the company’s assets. ▪ Conducted legal research and analysis, wrote legal memoranda, renegotiated contracts, and provided legal support with all issues relating to the liquidation process of the company. ▪ Worked with the Utah Department of Insurance (UID) to ensure all aspects of the liquidation as directed by the receiver were approved by state regulators.
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Vice President Of Government Affairs, Business Development And OutreachArches Health Plan In Receivership Jul 2014 - Nov 2015Represented Arches Health Plan at legislative hearings and in meetings with key legislators. Developed outreach strategies that supported large groups and small groups. Identified key strategic partners for Arches Health Plan in order to increase market infiltration. ▪ Coordinated and managed enrollment opportunities for part-time employees with the state of Utah, municipalities and counties across the state during the Affordable Care Act enrollment periods. ▪ Represented Arches Health Plan with state government agencies. ▪ Assisted the sales department with business development strategies and the implementation of those strategies to reach a strong market penetration within counties, small businesses, school districts, municipalities and diverse/ethnic businesses. ▪ Developed outreach strategies that supported large groups and small groups. ▪ Identified key strategic partners for Arches Health Plan in order to increase market infiltration. ▪ Identified strategic partnerships with non-profits, ethnic/diverse/women organizations and key corporations in the State. ▪ Managed board members elections and helped manage the board of directors’ work, duties and responsibilities. ▪ Latino media spokesperson for Arches Health Plan.
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Communications And Media ManagerEnvision Utah Jan 2003 - Dec 2003Salt Lake City, Ut, UsCreated media strategy, and served as the spokesperson for Envision Utah. Garnered media coverage for Envision Utah’s projects. ▪ Managed local, national and international media requests regarding Envision Utah’s grassroots process. ▪ Prepared articles, talking points, media advisories, news releases and other media tools to communicate with media outlets (radio, TV and print media). ▪ Coordinated presentations for Board Members, the Executive Director and Envision Utah’s professional planners to speak about Envision Utah’s accomplishments, processes and implementation of projects. ▪ Oversaw the development and design of Envision Utah’s website, and increased Envision Utah’s placement on search engines. ▪ Coordinated and managed design of ads, publications, brochures and invitations promoting workshops and other educational forums that Envision Utah sponsors. ▪ Managed and coordinated events such as the Envision Utah Governor’s Quality Growth Awards, Press Conferences and Educational Forums. -
Director, Metro Business Development, Expansion, Retention And ProcurementState Of Utah, Department Of Community And Economic Development 2002 - 2003Taylorsville, Utah, UsAssisted Utah companies with expansion, retention and procurement issues. Promoted a pro-business environment by identifying issues impacting local businesses and made recommendations to the Executive Director of the department. ▪ Conducted industry analysis to assess industry growth and develop strategies to impact the respective. ▪ Collaborated with economic developers through the Utah Economic Development Council to coordinate statewide economic development strategies and projects. ▪ Directed the activities of six staff professionals to ensure that the program’s strategic plan followed the established goals and projects. ▪ Evaluated ongoing assessment of established goals and staff performance. ▪ Oversaw federal grants to ensure that contractual terms were met. ▪ Supervised the training of eight regions across the state, which provided procurement technical assistance. ▪ Worked with program managers from the Division of Business Development to secure that businesses were informed of all the services available at the division, including international development, grants, industrial assistance fund, private activity bond, and others. -
Director Of Olympic Business OpportunitiesState Of Utah, Department Of Community And Economic Development 2000 - 2002Taylorsville, Utah, UsDeveloped a strategy to secure business opportunities during the 2002 Winter Olympic and Paralympic Games, highlighting Utah’s technological industry as well as other industry segments. Raised over $1million in financial contributions for Olympic business center, putting $300k back into state budget. ▪ Negotiated the State’s position on Olympic hosting business opportunities with strategic partners. ▪ Coordinated Olympic efforts with key stakeholders at the state, local government, congressional offices and the International Olympic Committee. ▪ Reviewed contractual agreements and other legal documents to secure the state’s interest in negotiations with Olympic business partners. ▪ Wrote contracts, memoranda of understanding and other legal documents, securing the state’s position on Olympic business partnerships. ▪ Managed hosting program during the Olympics of over 8,000 business clients at the Utah Business Club, including multinational companies and visiting dignitaries from around the world. NBC and CNBC provided worldwide coverage of the Winter games from the Utah Business Club, the state of Utah’s hospitality center.
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Division Director, Division Of Corporations And Commercial CodeState Of Utah, Department Of Community And Economic Development 1998 - 2000Taylorsville, Utah, UsServed as general counsel and hearing officer in administering Utah laws that regulate business entities, Uniform Commercial Code, Trademarks, Agricultural, Collection Agencies and Notaries Public filings. ▪ Administered over 450,000 records and registrations relating to Business Organizations, Notaries Public, Trademarks, Uniform Commercial Code, Collection Agencies, and Agricultural filings.▪ Supervised Utah’s Digital Signature Initiative and managed Division’s e-services identification, development and implementation. ▪ Managed 30-plus-member team, annual budget of $1.4 million and revenue of $3.2 million. ▪ Developed and implemented public relations campaigns, which communicated the Division’s initiatives; served as spokesperson of the Division’s administrative rulings and policies. ▪ Collaborated with Division’s constituents, including the Utah State Bar, Utah State Legislature, law firms, CPAs, Utah Nonprofit Association, financial institutions, Utah’s Collectors Association and other public organizations in meeting the diverse needs of Utah businesses and legal community. ▪ Provided testimony and recommendations before key legislative committees. Reviewed and analyzed legislation impacting e-services, Business Organizations, Trademarks, Uniform Commercial Code, and Notaries Public.
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Associate Director, National Business DevelopmentState Of Utah, Department Of Community And Economic Development 1997 - 1998Taylorsville, Utah, UsRecruited businesses located nationwide to Utah by providing economic and demographic information, location assistance, financing sources, and general support to company executives wanting to assess Utah’s business environment. ▪ Assisted companies with incentives, including tax credits, enterprise zone, redevelopment areas, industrial assistance fund, private activity bond authority, and others. ▪ Developed and implemented National Business Development’s marketing plan, which included promoting Utah at trade shows and conferences, developing direct mail campaigns, placing advertisements in industry publications and giving presentations to business and industry executives. ▪ Worked closely with economic development officials, real estate, utility, training, government and industry leaders to effectively meet the needs of national business prospects. ▪ Collaborated with local economic development groups in creating new jobs and economic opportunities. ▪ Instrumental in bringing Malt-O-Meal, PageNet and other national companies to Utah.
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Director, Governor'S Office Of Hispanic AffairsState Of Utah, Department Of Community And Economic Development 1994 - 1997Taylorsville, Utah, UsChief liaison between the Governor’s office, the State’s Hispanic Advisory Council and Utah’s Latino community. Acted as an official representative of the Governor of Utah on Hispanic issues; ▪ Advised the Governor on issues and policies impacting the Latino community.▪ Served as liaison between foreign government officials and Utah’s Latino community.▪ Provided annual reports to the Governor and the Legislature about the level of responsiveness of state agencies.▪ Prepared annual budgets for the office and the Legislature.▪ Developed public relations strategies and campaigns.▪ Served as a resource to businesses, community-based organizations, federal agencies, municipalities, counties and foreign governments in reference to Utah’s Latino population.
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Program Manager And Analyst, Commission On Criminal And Juvenile JusticeState Of Utah, Department Of Community And Economic Development 1993 - 1994Taylorsville, Utah, UsAnalyst and coordinator for the Advisory Committee on Disproportionate Minority Confinement and Juvenile Detention Study Committee. ▪ Presented Detention Study Report findings and recommendations to state agencies, legislative committees and state boards. ▪ Provided staff support to the Utah Board of Juvenile Justice, including a three-year plan obtaining a grant over $600,000 from the federal government to apply juvenile justice programs in Utah. ▪ Worked as legislative analyst on juvenile justice and sentencing issues.
Lorena Riffo Jenson Skills
Leadership
Event Management
Public Relations
Public Speaking
Marketing
Management
Nonprofits
Fundraising
Training
Press Releases
Community Outreach
Policy
Program Development
Advertising
Government
Business Development
Event Planning
Marketing Strategy
Research
Marketing Communications
Public Policy
Social Media Marketing
Social Networking
Budgets
Non Profits
New Business Development
Grant Writing
Leadership Development
Strategic Communications
Community Development
Small Business
Government Relations
Management Consulting
Business Strategy
Proposal Writing
Volunteer Management
Legal Advice
General Public
Copywriting
Coaching
Business Consulting
Business Management
Trademarks
Lobbying
Health Policy
Corporate Communications
Agreement
Workshop Presenter
Public Involvement
Public Health Policy
Lorena Riffo Jenson Education Details
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Byu Law SchoolLaw -
University Of UtahMaster Of Public Health
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University Of UtahMinor In French
Frequently Asked Questions about Lorena Riffo Jenson
What company does Lorena Riffo Jenson work for?
Lorena Riffo Jenson works for Salt Lake City Department Of Economic Development
What is Lorena Riffo Jenson's role at the current company?
Lorena Riffo Jenson's current role is Director of Economic Development.
What is Lorena Riffo Jenson's email address?
Lorena Riffo Jenson's email address is lr****@****lth.org
What schools did Lorena Riffo Jenson attend?
Lorena Riffo Jenson attended Byu Law School, University Of Utah, University Of Utah.
What are some of Lorena Riffo Jenson's interests?
Lorena Riffo Jenson has interest in Economic Empowerment, Civil Rights And Social Action, Education, Science And Technology, Human Rights, Health.
What skills is Lorena Riffo Jenson known for?
Lorena Riffo Jenson has skills like Leadership, Event Management, Public Relations, Public Speaking, Marketing, Management, Nonprofits, Fundraising, Training, Press Releases, Community Outreach, Policy.
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