Lorena Riffo Jenson Email & Phone Number

Salt Lake City, UT, US

Salt Lake City, UT, US

Salt Lake City, UT, US

• Founded a marketing communications and advertising agency to provide professional services to government agencies, non-profit organizations and corporations. Hired by Salt Lake County Mayor's Office and Salt Lake.
• Grew company to 12 employees, providing employees health care to be 100% covered by company. Created and managed budget of approximately $500k.
• Generated $1 million in revenue within first three years by managing business development and strategy.
• Published Latinos in Utah, highlighting accomplishments of Latinos in Utah. Collaborated with businesses to sponsor the printing of the book, allowing copies to go to every Title 1 school library in Utah.
• Used trusted voices from diverse communities to connect and educate populations about Covid-19 loan options and safety measures for continuous business operations during pandemic.

Long Beach, California, US

• Successfully created partnerships between healthcare, government and diverse populations. Represented Molina before state agencies, community groups, local government and other key stakeholders.
• Provided executive leadership for Utah and Idaho in the area of enrollment growth through a strategic plan that included marketing, community, media relations and outreach strategies.
• Collaborated with other health insurance plans to create a public awareness enrollment campaign to inform about Medicaid coverage during Covid-19. Resulted in increased enrollment of Medicaid with targeted populations.
• Partnered with community-based organizations that supported low income, refugee and diverse communities to inform them about medical benefits available through government programs.
• Managed budget of $500k; never exceeding budget while continuing to successfully execute on initiatives.
• Held daily huddles to check in on individual team members and create space for free expression of how employees are doing, what support is needed and what resources could be allocated. Resulted in team members feeling.

Long Beach, California, US

• Led the overall management and administration of the state of Utah health plan Medicaid contract. Executed day-to-day contract management efforts and served as the liaison and subject matter expert between the health.
• Established and maintained relationships with key state officials, Governor’s Office, Legislature, government agencies, local municipalities, resulting in ongoing collaboration and partnering.
• Functioned as key regulatory expert for the health plan and local resource for Medicare, Medicaid, CHIP, and Federal Marketplace.
• Partnered with regulatory affairs to advocate and advance state healthcare policies and initiatives that impact Molina’s ability to deliver quality care to members.
• Assisted with business development, strategic planning, and RFPs to increase membership.
• Represented Molina Healthcare of Utah before state agencies, community groups, local government agencies and other stakeholders.

• Worked directly for the Receiver responsible for liquidating the company’s assets.
• Conducted legal research and analysis, wrote legal memoranda, renegotiated contracts, and provided legal support with all issues relating to the liquidation process of the company.
• Worked with the Utah Department of Insurance (UID) to ensure all aspects of the liquidation as directed by the receiver were approved by state regulators.

• Represented Arches Health Plan at legislative hearings and in meetings with key legislators. Developed outreach strategies that supported large groups and small groups. Identified key strategic partners for Arches.
• Coordinated and managed enrollment opportunities for part-time employees with the state of Utah, municipalities and counties across the state during the Affordable Care Act enrollment periods.
• Represented Arches Health Plan with state government agencies.
• Assisted the sales department with business development strategies and the implementation of those strategies to reach a strong market penetration within counties, small businesses, school districts, municipalities and.
• Developed outreach strategies that supported large groups and small groups.
• Identified key strategic partners for Arches Health Plan in order to increase market infiltration.

Salt Lake City, UT, US

• Created media strategy, and served as the spokesperson for Envision Utah. Garnered media coverage for Envision Utah’s projects.
• Managed local, national and international media requests regarding Envision Utah’s grassroots process.
• Prepared articles, talking points, media advisories, news releases and other media tools to communicate with media outlets (radio, TV and print media).
• Coordinated presentations for Board Members, the Executive Director and Envision Utah’s professional planners to speak about Envision Utah’s accomplishments, processes and implementation of projects.
• Oversaw the development and design of Envision Utah’s website, and increased Envision Utah’s placement on search engines.
• Coordinated and managed design of ads, publications, brochures and invitations promoting workshops and other educational forums that Envision Utah sponsors.

Taylorsville, Utah, US

• Assisted Utah companies with expansion, retention and procurement issues. Promoted a pro-business environment by identifying issues impacting local businesses and made recommendations to the Executive Director of the.
• Conducted industry analysis to assess industry growth and develop strategies to impact the respective.
• Collaborated with economic developers through the Utah Economic Development Council to coordinate statewide economic development strategies and projects.
• Directed the activities of six staff professionals to ensure that the program’s strategic plan followed the established goals and projects.
• Evaluated ongoing assessment of established goals and staff performance.
• Oversaw federal grants to ensure that contractual terms were met.

Taylorsville, Utah, US

• Developed a strategy to secure business opportunities during the 2002 Winter Olympic and Paralympic Games, highlighting Utah’s technological industry as well as other industry segments. Raised over $1million in.
• Negotiated the State’s position on Olympic hosting business opportunities with strategic partners.
• Coordinated Olympic efforts with key stakeholders at the state, local government, congressional offices and the International Olympic Committee.
• Reviewed contractual agreements and other legal documents to secure the state’s interest in negotiations with Olympic business partners.
• Wrote contracts, memoranda of understanding and other legal documents, securing the state’s position on Olympic business partnerships.
• Managed hosting program during the Olympics of over 8,000 business clients at the Utah Business Club, including multinational companies and visiting dignitaries from around the world. NBC and CNBC provided worldwide.

Taylorsville, Utah, US

• Served as general counsel and hearing officer in administering Utah laws that regulate business entities, Uniform Commercial Code, Trademarks, Agricultural, Collection Agencies and Notaries Public filings.
• Administered over 450,000 records and registrations relating to Business Organizations, Notaries Public, Trademarks, Uniform Commercial Code, Collection Agencies, and Agricultural filings.
• Supervised Utah’s Digital Signature Initiative and managed Division’s e-services identification, development and implementation.
• Managed 30-plus-member team, annual budget of $1.4 million and revenue of $3.2 million.
• Developed and implemented public relations campaigns, which communicated the Division’s initiatives; served as spokesperson of the Division’s administrative rulings and policies.
• Collaborated with Division’s constituents, including the Utah State Bar, Utah State Legislature, law firms, CPAs, Utah Nonprofit Association, financial institutions, Utah’s Collectors Association and other public.

Taylorsville, Utah, US

• Recruited businesses located nationwide to Utah by providing economic and demographic information, location assistance, financing sources, and general support to company executives wanting to assess Utah’s business.
• Assisted companies with incentives, including tax credits, enterprise zone, redevelopment areas, industrial assistance fund, private activity bond authority, and others.
• Developed and implemented National Business Development’s marketing plan, which included promoting Utah at trade shows and conferences, developing direct mail campaigns, placing advertisements in industry publications.
• Worked closely with economic development officials, real estate, utility, training, government and industry leaders to effectively meet the needs of national business prospects.
• Collaborated with local economic development groups in creating new jobs and economic opportunities.
• Instrumental in bringing Malt-O-Meal, PageNet and other national companies to Utah.

Taylorsville, Utah, US

• Chief liaison between the Governor’s office, the State’s Hispanic Advisory Council and Utah’s Latino community. Acted as an official representative of the Governor of Utah on Hispanic issues;
• Advised the Governor on issues and policies impacting the Latino community.
• Served as liaison between foreign government officials and Utah’s Latino community.
• Provided annual reports to the Governor and the Legislature about the level of responsiveness of state agencies.
• Prepared annual budgets for the office and the Legislature.
• Developed public relations strategies and campaigns.

Taylorsville, Utah, US

• Analyst and coordinator for the Advisory Committee on Disproportionate Minority Confinement and Juvenile Detention Study Committee.
• Presented Detention Study Report findings and recommendations to state agencies, legislative committees and state boards.
• Provided staff support to the Utah Board of Juvenile Justice, including a three-year plan obtaining a grant over $600,000 from the federal government to apply juvenile justice programs in Utah.
• Worked as legislative analyst on juvenile justice and sentencing issues.

Doctor Of Law - Jd, Law

M.P.H., Master Of Public Health

B.S., Sociology, Certificate In Criminology, Minor In French