Lorena Rivera
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Lorena Rivera Email & Phone Number

Business Manager | Brand and Product Marketing | Growth Strategy | ex-P&G at The Coca-Cola Company
Location: Colombia 6 work roles 1 school
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
The Coca-Cola Company
Role
Business Manager | Brand and Product Marketing | Growth Strategy | ex-P&G
Location
Colombia
Company size
75239 employees

Who is Lorena Rivera? Overview

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Quick answer

Lorena Rivera is listed as Business Manager | Brand and Product Marketing | Growth Strategy | ex-P&G at The Coca-Cola Company, a with 75239 employees, based in Colombia. AeroLeads shows a matched LinkedIn profile for Lorena Rivera.

Lorena Rivera previously worked as Director of Strategic Planning at The Coca-Cola Company and General Manager at Power Nature. Lorena Rivera holds Business, Business from Universidad Del Pacífico (Pe).

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The Coca-Cola Company

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Profile bio

About Lorena Rivera

Líder de negocio con más de 14 años de experiencia en compañías de consumo masivo logrando rentabilizar y transformar marcas / productos a través del desarrollo integral de estrategias de mercadeo y comercial en categorías y canales que abarcan aspectos financieros, estudios de mercado, manejo de marca, trade marketing y marketing digital. Gestión de marcas globales y regionales, asegurando su relevancia para el consumidor local.Impacto organizaciones que creen fielmente en la transformación como parte fundamental de su cultura, a través de la gestión integral de negocio logrando desarrollando equipos de alto impacto acompañándolos a navegar retos difíciles.

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The Coca-Cola Company
The Coca-Cola Company
Business Manager | Brand and Product Marketing | Growth Strategy | ex-P&G
atlanta, georgia, united states
Website
coca-colacompany.com
Employees
75239
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6 roles

Lorena Rivera work experience

A career timeline built from the work history available for this profile.

Gerenta De Categoria De Detergentes Y Suavizantes

Procter & Gamble

Perú

Líder del negocio de +US$65MM ventas netas anuales, responsable de la estrategia comercial y de marketing y del crecimiento top y bottom line de 5 marcas. Encargada de crear una visión y desarrollo de las estrategias para el crecimiento de la categoría en el país, entendiendo a profundidad el mercado, consumidores y a los clientes.

Jul 2017 - Sep 2019

Jefa De Marca Pañales Y Toallas Higienicas

Procter & Gamble

Líder de la categoría de cuidado personal a través de las marcas Pampers y Always (+US$40MM ventas netas anuales). Principales logros en la categoría incluyen el diseño 360 y lanzamiento de un portafolio de accesibilidad en Pampers, permitiendo alcanzar una distribución numérica multitalla (G-XXG) de 35pts en 2 meses y un crecimiento sostenido de participación de mercado durante 12 meses (+0.9pts promedio de los ultimos 6 meses vs. año anterior) luego de más de 10 años de decrecimiento.En la categoría de toallas higienicas, liderar el diseño y lanzamiento de dos nuevos productos de la marca Always obteniendo +4pts de participación de mercado vs. periodo anterior: Always Super Protección para el canal tradicional y Always Platinum para el canal moderno.

Jan 2014 - Jun 2017

Jefa De Medios Y Digital

Procter & Gamble

- Responsable del desarrollo de los planes de medios y plataformas digitales para más de 10 marcas del portafolio de P&G Perú, manejo directo de las agencias de medios y digitales.- Lider en el diseño y co-creación del programa de TV “Fábrica de Sueños” con ATV, con el mejor soporte de P&G en branded entertainment. Logrando crecer awareness de 90 a 97% e intención de compra +15%.- Planeamiento de estrategia de comunicación en medios tradicionales y digital para +10 marcas del portafolio de P&G, influenciando con planes para llevar a 3 marcas de <1% de inversión en digital a 7% del total de inversión de medios.

Sep 2011 - Dec 2013

Sales Rep Special Channels + Mcdo Central

Procter & Gamble

Perú

Sep 2009 - Aug 2011
Team & coworkers

Colleagues at The Coca-Cola Company

Other employees you can reach at coca-colacompany.com. View company contacts for 75239 employees →

KG Ko Gyi Ko Gyi Colleague at The Coca-Cola CompanyMandalay, Myanmar View → FN Federico Nuñez Federico Nuñez Colleague at The Coca-Cola CompanyRocha, Uruguay View → BE Byron Enrique Veloz Cedeño Byron Enrique Veloz Cedeño Colleague at The Coca-Cola CompanyGuayaquil, Guayas, Ecuador View → SS Sana Siddiqui Sana Siddiqui Colleague at The Coca-Cola CompanyPakistan View → SC Stacey Chen Stacey Chen Colleague at The Coca-Cola CompanyShanghai, China View → BV Bert Van Drunen Bert Van Drunen Colleague at The Coca-Cola CompanyGrand Rapids, Michigan, United States View → AM Arely Michell Sanchez Vieyra Arely Michell Sanchez Vieyra Colleague at The Coca-Cola CompanyMexico City, Mexico View → JG Jerry Gasche Jerry Gasche Colleague at The Coca-Cola CompanyBeaverton, Michigan, United States View → GT Gert Temmerman Gert Temmerman Colleague at The Coca-Cola CompanyDestelbergen, Flemish Region, Belgium View → LM Luciano Marin Luciano Marin Colleague at The Coca-Cola CompanyBuenos Aires, Buenos Aires Province, Argentina View →
1 education record

Lorena Rivera education

FAQ

Frequently asked questions about Lorena Rivera

Quick answers generated from the profile data available on this page.

What company does Lorena Rivera work for?

Lorena Rivera works for The Coca-Cola Company.

What is Lorena Rivera's role at The Coca-Cola Company?

Lorena Rivera is listed as Business Manager | Brand and Product Marketing | Growth Strategy | ex-P&G at The Coca-Cola Company.

Where is Lorena Rivera based?

Lorena Rivera is based in Colombia while working with The Coca-Cola Company.

What companies has Lorena Rivera worked for?

Lorena Rivera has worked for The Coca-Cola Company, Power Nature, and Procter & Gamble.

Who are Lorena Rivera's colleagues at The Coca-Cola Company?

Lorena Rivera's colleagues at The Coca-Cola Company include Ko Gyi, Federico Nuñez, Byron Enrique Veloz Cedeño, Sana Siddiqui, and Stacey Chen.

How can I contact Lorena Rivera?

You can use AeroLeads to view verified contact signals for Lorena Rivera at The Coca-Cola Company, including work email, phone, and LinkedIn data when available.

What schools did Lorena Rivera attend?

Lorena Rivera holds Business, Business from Universidad Del Pacífico (Pe).

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