Lorena Sánchez Fernández

Lorena Sánchez Fernández Email and Phone Number

Comms & Brand Strategy | Mktg | Operations @ Profesional Independiente
argentina
Lorena Sánchez Fernández's Location
Parets del Vallès, Catalonia, Spain, Spain
About Lorena Sánchez Fernández

Graduate in Communication and Cultural Industries and an Account Manager with over 7 years of experience in digital marketing, communication, and social media. I am a passionate advocate for digital innovation and social networks, which have helped me identify new trends in brand strategies. I also have extensive experience as a public relations professional in the textile industry.I am currently completing my Master's in Supply Chain Management and have just embarked on a new challenge as the Strategic Marketing Manager in the automotive sector. I develop and implement marketing strategies, conduct market research, and identify growth opportunities in the market. I collaborate with the sales team to align marketing with business objectives, create integrated campaigns, and analyze performance metrics to optimize the impact and return on each investment.

Lorena Sánchez Fernández's Current Company Details
Profesional Independiente

Profesional Independiente

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Comms & Brand Strategy | Mktg | Operations
argentina
Employees:
2717
Lorena Sánchez Fernández Work Experience Details
  • Edu Motor Services
    Strategic Marketing Manager
    Edu Motor Services Jul 2024 - Present
    - Develop and implement long-term marketing strategies for the automotive sector, including market analysis, opportunity identification, and action plan creation.- Collaborate with the sales team to align marketing strategies with business objectives, identify potential customers, and develop effective business proposals.- Conduct market research to understand industry trends, analyze competition, and identify growth opportunities.- Create and execute integrated marketing campaigns that include advertising, promotions, events, and digital marketing to increase the company's visibility in the automotive sector.- Analyze performance metrics and results of marketing strategies, adjusting actions as necessary to optimize impact and return on investment.
  • Profesional Independiente
    Pr | Comms & Mktg Digital | Social Media | Brand Strategy
    Profesional Independiente Jan 2018 - Present
    Development of Communication Strategies in projects and clients that make a difference.- Brand Strategy- Community Management- Content Creation- Creative Copywriting- Social Ads- E-mail Marketing - Influencer Marketing- Metrics Reporting- Events Organization
  • L´Avetis
    Sales & Operations
    L´Avetis Sep 2018 - Jun 2024
    Http://Www.Lavetis.Es
    A bridal atelier that makes made to measure, unique and original wedding dresses for those brides who dare to be different.- Manage and Define year strategy: budgets and targets.- Production logistics and control. Organization of production timings, schedule and calendar planning, monthly supervision.- Sales Manager. In charge of B2C sales and head of customer service. Address client's complaint and request.- After Sales Client follow up. Schedule organization, appointments, shippings and orchestrate logistics for products shipping to outside the atelier.- Expand the business into new markets and Search of new clients (Points of Sale).- Work on annual coop marketing strategies or events (Trunk Shows) realated to the digital activity for wholesale.- Liaise with regional and worldwide points of sale to maintain relationships, and understand the strategy and available opportunities.- Carrie accounting and billing tasks with sales related to points of sale and wholesalers.- Lead meetings with textile suppliers and maintain relationships to new orders and renew stocks (Local suppliers. Mainly in Spain and Europe).
  • L'Avetis
    Marketing & Communication Manager
    L'Avetis Sep 2016 - Jun 2024
    Http://Www.Lavetis.Es
    A bridal atelier that makes made to measure, unique and original wedding dresses for those brides who dare to be different.- Definition of marketing, communication and positioning strategy offline and online. Includes SEO, SEM and E-mail Marketing.- Definition and monitoring of the strategy in social media. Assessment and measurement.- Relations with national and international press, influencers and stylists.- Organization of events and press calls.- Prepare press releases. Clipping execution.- Creation, design and layout of content for the web and the social networks (Instagram, Tik Tok, Pinterest, Facebook). Includes image, video and copy editing. - Production shootings for catalog and lookbook. Design and development of corporate identity.
  • La Vanguardia
    Editor
    La Vanguardia Sep 2016 - May 2017
    Barcelona Y Alrededores, España
    Newspaper. In International Section.- Edit and write texts.- Search photographic material.- Order infographic material.
  • Deliverum
    Content Creator
    Deliverum Nov 2015 - Sep 2016
    Barcelona Y Alrededores, España
    Administration of the BCN RESTAURANTES and DELIVERUM web portals.- Redaction with SEO of new content in catalan, spanish and english.- Maintenance and review of published content.- Prepare press releases and newsletters.
  • Kids_Comunicación
    Pr Assistant
    Kids_Comunicación May 2015 - Sep 2015
    Barcelona Y Alrededores, España
    The first PR Agency & Social Media Management established in Barcelona and dedicated to kids fashion.- Relations with national and international press, bloggers, influencers and stylists.- Prepare press releases for different kids brands.- Updating and structuring of the database.- Creation, design and layout new content for costumers on your website, blog and social networks.- Management and organization of the showroom.- Management and organization of children garments / products shipping. Some renowned accounts of the kids agency: Bellerose kids, Little Creative Factory, Finger in the Nose, Tiny Cottons, Du Pareil Au Même, Babaà, Normandie Baby, PèPè Children Shoes, Clotaire Paris.

Lorena Sánchez Fernández Skills

Blogs Redes Sociales Blogger Photoshop Fashion Publicidad En Internet Moda Medios Sociales Marketing Periodismo Journalism Comunicaciones De Marketing Instagram Facebook Social Media Public Relations Marketing Digital Marketing Communications Editorial Social Links Contenidos Web Marketing Online Web 2.0 Twitter

Lorena Sánchez Fernández Education Details

Frequently Asked Questions about Lorena Sánchez Fernández

What company does Lorena Sánchez Fernández work for?

Lorena Sánchez Fernández works for Profesional Independiente

What is Lorena Sánchez Fernández's role at the current company?

Lorena Sánchez Fernández's current role is Comms & Brand Strategy | Mktg | Operations.

What schools did Lorena Sánchez Fernández attend?

Lorena Sánchez Fernández attended Universitat Oberta De Catalunya, Universitat De Barcelona.

What are some of Lorena Sánchez Fernández's interests?

Lorena Sánchez Fernández has interest in Periodismo, Estilismo, Moda, Contactos Profesionales, Fotografía, Viajar, Leer, Comunicación, Nuevas Tecnologías, Eventos.

What skills is Lorena Sánchez Fernández known for?

Lorena Sánchez Fernández has skills like Blogs, Redes Sociales, Blogger, Photoshop, Fashion, Publicidad En Internet, Moda, Medios Sociales, Marketing, Periodismo, Journalism, Comunicaciones De Marketing.

Who are Lorena Sánchez Fernández's colleagues?

Lorena Sánchez Fernández's colleagues are Gisel Vallecillo Hernández, Maria Alejandra Sanchez Rivera, Juan José Palmieri, Pedro Miguel Cruz, Kennedy Rodriguez, Juan Carlos Chávez, Slvia Realán.

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