Loren Astridge

Loren Astridge Email and Phone Number

Managing Director @ Bevie
Auckland, NZ
Loren Astridge's Location
Auckland, Auckland, New Zealand, New Zealand
Loren Astridge's Contact Details

Loren Astridge work email

Loren Astridge personal email

n/a
About Loren Astridge

I thrive on 'making things happen' across a broad range of business functions and have experience in small, medium and large business/corporate environments. I am highly analytical as well as people orientated and have the ability to grasp complexity quickly and understand the full dynamics and implications within an entire business spectrum. With significant experience in sales, category management, marketing, operations and supply chain I enjoy challenging roles that require internal cross functional and external customer engagement.

Loren Astridge's Current Company Details
Bevie

Bevie

View
Managing Director
Auckland, NZ
Website:
bevie.co
Employees:
90
Loren Astridge Work Experience Details
  • Bevie
    Managing Director
    Bevie
    Auckland, Nz
  • Bevie
    General Manager
    Bevie Dec 2017 - Present
    Auckland, New Zealand
    Bevie (formerly Imake and SPL International), is dedicated to bringing innovation and excitement to the commercial, homebrew and DIY food and beverage sector. Across our core brands - Grainfather, Mangrove Jack's, Still Spirits and Mad Millie - we currently supply over 3,000 equipment and ingredient products to make almost any type of alcoholic drink and a variety of food kits too! We specialise in make-your-own homebrewing, distilling and food kit systems which make it simple and easy, with… Show more Bevie (formerly Imake and SPL International), is dedicated to bringing innovation and excitement to the commercial, homebrew and DIY food and beverage sector. Across our core brands - Grainfather, Mangrove Jack's, Still Spirits and Mad Millie - we currently supply over 3,000 equipment and ingredient products to make almost any type of alcoholic drink and a variety of food kits too! We specialise in make-your-own homebrewing, distilling and food kit systems which make it simple and easy, with great product quality outcomes. Our roots are in New Zealand and the UK, and we have offices and warehouses in NZ, Australia and the UK. We also have an extensive distribution network through the USA, Europe, and South Africa.As General Manager (NZ), I have global responsibilities for Bevie leading the sales, customer service, marketing, procurement, manufacturing (NZ), warehousing (NZ, AU and UK) and Technical teams for our Handcraft business unit. Show less
  • Fonterra Brands New Zealand
    General Manager - Sales And Operations Planning
    Fonterra Brands New Zealand Feb 2017 - Nov 2017
    Auckland
  • Fonterra Brands New Zealand
    National Sales & Operations Planning Manager
    Fonterra Brands New Zealand Oct 2015 - Feb 2017
    Takanini, Auckland
    Leadership of the demand, supply, production planning and material purchasing teams - part of the dynamic Supply Chain at FBNZ.Key deliverables...- Senior leadership of Integrated Business Planning and achievement of Oliver Wight Class A accreditation- Customer service levels (DIFOT), dated disposals, inventory levels - Monthly and weekly execution of 24 month demand and supply business process- S&OP related supply chain optimisation projects delivering better, faster… Show more Leadership of the demand, supply, production planning and material purchasing teams - part of the dynamic Supply Chain at FBNZ.Key deliverables...- Senior leadership of Integrated Business Planning and achievement of Oliver Wight Class A accreditation- Customer service levels (DIFOT), dated disposals, inventory levels - Monthly and weekly execution of 24 month demand and supply business process- S&OP related supply chain optimisation projects delivering better, faster, smarter service at lower cost Show less
  • Fonterra Brands New Zealand
    Group Marketing Manager - Cheese & Spreads
    Fonterra Brands New Zealand Oct 2014 - Oct 2015
    Takanini, Auckland
    Accountable for building Cheese & Spread strategic brands in the NZ market along with developing marketing team to meet key deliverables...- Development of a detailed 3 year brand plan taking into account category drivers- Deliver strong brand outcomes- Delivery of strategic brand KPIs (Mainland, Perfect Italiano, Kapiti)- Support Private Label development- Build collaborative relationships with cross functional key stakeholders including manufacturing sites and other… Show more Accountable for building Cheese & Spread strategic brands in the NZ market along with developing marketing team to meet key deliverables...- Development of a detailed 3 year brand plan taking into account category drivers- Deliver strong brand outcomes- Delivery of strategic brand KPIs (Mainland, Perfect Italiano, Kapiti)- Support Private Label development- Build collaborative relationships with cross functional key stakeholders including manufacturing sites and other Fonterra business units (Global and Australia)- Develop & implement communication plans- Champion breakthrough NPD to deliver positive brand and P&L outcomes- Ensure successful succession plan and build and create strong team cultureIn addition to my marketing responsibilities I am also leading the Demand stream development of Integrated Business Planning - helping drive the business to a World Class standard of business performance. Show less
  • Fonterra Brands New Zealand
    Group Category & Activation Manager
    Fonterra Brands New Zealand Mar 2014 - Oct 2014
    Takanini, Auckland
    The purpose of the Group Category & Activation Manager is threefold. Firstly, to be responsible for the development and implementation of all Category Strategies across the business in order to optimise business performance including ownership of key elements of the marketing mix; Pricing Strategy, Product range and innovation plan and promotional planning. Secondly to lead customer engagement and development of industry leading space planning management principles to maximise FBNZ & category… Show more The purpose of the Group Category & Activation Manager is threefold. Firstly, to be responsible for the development and implementation of all Category Strategies across the business in order to optimise business performance including ownership of key elements of the marketing mix; Pricing Strategy, Product range and innovation plan and promotional planning. Secondly to lead customer engagement and development of industry leading space planning management principles to maximise FBNZ & category on shelf performance. Thirdly to ensure implementation of an efficient and effective “One Plan” internal activation multi-channel process that optimises in-market category, marketing and sales planning success. Show less
  • Fonterra Brands New Zealand
    Group Category Manager
    Fonterra Brands New Zealand Oct 2013 - Mar 2014
    Takanini, Auckland
    The Fonterra Brands Group Category Manager is responsible for the development and implementation of all Category Strategies across the business (Grocery, Route & Foodservice) in order to optimise business performance. This includes management of the Category Managers and Space Planning Manager and ownership of all elements of the marketing mix from Pricing Strategy, Product range and innovation plan, placement strategy and promotional plan.
  • Montgomery Services Limited
    Director
    Montgomery Services Limited Jul 2003 - Oct 2013
    Significant experience across a number of different industries within privately owned, franchise based and corporate organisations. Providing general business consultancy services with subject matter expertise in research, sales, marketing, S&OP (Sales Operations Planning) and change management. Generally working with clients for contracts of a few months duration assisting with organisational change involving strategic planning through to implementation.
  • Datum Connect
    Web Mentor
    Datum Connect Jul 2008 - Jul 2011
    Web Mentor and Franchisee for Datum Connect - providing highly performing online solutions for a wide range of industries with varying online requirements. I approach web development from a full business perspective - firstly understanding your organisation (it's sales and marketing channels, operational challenges and long term strategies) then implementing an online solution to maximise your overall business opportunities (and profits).
  • New Zealand Dairy Foods
    National Accounts Manager
    New Zealand Dairy Foods 1998 - 2003

Loren Astridge Skills

Marketing Strategy Management Business Strategy Email Marketing E Commerce Marketing Business Planning Sales Process Consulting Web Strategy Change Management Sales Operations Leadership Sales And Operations Planning Marketing Communications Seo Online Marketing Web Marketing Web Development Sales Plan Web Design

Loren Astridge Education Details

Frequently Asked Questions about Loren Astridge

What company does Loren Astridge work for?

Loren Astridge works for Bevie

What is Loren Astridge's role at the current company?

Loren Astridge's current role is Managing Director.

What is Loren Astridge's email address?

Loren Astridge's email address is lo****@****rra.com

What schools did Loren Astridge attend?

Loren Astridge attended The University Of Auckland.

What skills is Loren Astridge known for?

Loren Astridge has skills like Marketing Strategy, Management, Business Strategy, Email Marketing, E Commerce, Marketing, Business Planning, Sales Process, Consulting, Web Strategy, Change Management, Sales Operations.

Who are Loren Astridge's colleagues?

Loren Astridge's colleagues are Michael Harrison, David Ditcham, Devina Mcrae, Adam Wilkinson, Kathryn Ellis, Matt Blackwood, Delphine Wagner.

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