Lorena Vazquez Email & Phone Number

Monterrey, N.L., MX

Monterrey, Nuevo León, México

Redefine marketing strategy according to the new segmentation of the company, enhance connection between consumer and the brands Chimex, Tribus de Fuego & Viva. Responsible of P&L, innovation strategy and business growth.

Monterrey, Nuevo León, México

Define business strategy and ensure profitability of ready meals, pizzas, and beverages. Define Innovation roadmap (from product definition, technical feasibility, financial viability, plant capacity). Grow core business and develop new categories. Brand manager of El Cazo, Pizzas Fud and Olé.

Monterrey, Nuevo León, México

Define business strategy and implement tactics to ensure growth of the brands under my responsibility (La Villita; Regional Brands: Chen and others)

Monterrey Y Alrededores, México

Responsible of defining the strategy of the Snacking category from a global perspective. Identify market size and opportunities of different subcategories within better for you snacks. Define consumer segments, brands, and products to generate an appropriate value proposition.

San Pedro Garza García, Nuevo León, México

Define long term innovation strategy and territories in which brands should evolve.

Monterrey, Nuevo León, México

Profesor de cátedra dentro del área de negocios, dando clases de mercadotecnia en el modelo Tec 21

Monterrey Area, Mexico

Create and implement the commercial strategy for the software category across FEMSA's business units, aiming to increase profitability by reducing expenses

Monterrey Area, Mexico

Negotiate with local and national vendors (product cost, revenue, promotions).Evaluate, design, negotiate and implement new hot food concepts for high potential stores.Develop and launch new products.Support other Fast Food categories with concept analysis and store selection.

Monterrey Area, Mexico

Negotiate with Cuauhtémoc Moctezuma – Heineken (revenues and promotions)Manage local promotions,, new products launching, capitalize short term promotions with both supply and in-store communication, and define planograms according to sales per store segment.Improve and develop operational processes to guarantee and measure execution of main KPI’s in stores.

Monterrey Area, Mexico

Negotiate with the main companies of top up services (Telcel, Movistar, Unefon, Nextel, Virgin Mobile).Negotiate with new top up services vendors (MVNOs) both commercial terms and technical conditions necessary for the vendor to connect to the POS system.Ensure and improve exhibition and supply of cell phones and accessories (chargers, cables, headphones.

Monterrey Area, Mexico

Deploy the Gift Card category nationwide.Negotiate with main gift card brands (iTunes, XBOX, Google, Facebook, etc).Define promotions, assortment, supply, exhibition, and communication strategy.Develop and deploy marketing plans, sales forecasts, monitor KPI’s.

Monterrey Area, Mexico

Identify internal clients’ needs to design, coordinate and implement marketing research studies.Support all internal areas with ad-hoc analysis and new metrics development, with both internal and external information.Responsible of supplying recommendations to internal clients at different hierarchical levels to support their decision making process.

Provide results and recommendations to the board about internal information, patient’s experience, market positioning and satisfaction of patients and doctors of the different hospitals.Coordinate external studies (price monitoring, satisfaction, recommendation levels, campaign evaluations)

Análisis de fuentes de información secundariaEdición de artículos de investigaciónOrganización de eventos

Análisis de información cualitativa y cuantitativaPreparación de reportes de resultados

Maestría, Administración De Empresas

Licenciatura, Mercadotecnia