Develop and manage content for multiple B2B channels, industry verticals, trade publications, internal marketing communication, and external marketing campaigns; maximize e-mail solicitation campaigns for effective customer journeys utilizing HubSpot and Salesforce Marketing Cloud.

- Optimized blog posts and managed nurturing campaigns for orthotic maker. - Created direct mail templates for HVAC company to connect with past and prospective customers.- Developed marketing plan/media plan for car dealership change announcement.- Social media manager and blog writer for high-end jewelry and estate buyer.Finalist, Liberty Bell Awards (VisitPhilly), 2024One Lens: Sharing Our Common View online juried show 2020 (selected by the Office of the First Lady of Pennsylvania)Creative PHL Philly Reveal: Through The Photographic Lens juried show 2019Philadelphia Sketch Club PHOTOgraphy 2019 & 2022 juried photography showsSouth Philly: Gritty & Pretty Juried Exhibition 2019: DaVinci Art AllianceLetsConnectPhilly Exhibition 2018: The Barnes FoundationGoggleworks 11th Annual Juried Art ShowUrban Lens 2017: DaVinci Art Alliance juried photography showPHOTOgraphy 2016: Philadelphia Sketch Club juried photography show - Honorable Mention Award-winning landscape, architectural, and documentary photography - Published by Philadelphia Inquirer, Berks County Living, Philly.com, and Philly Current- Shared my own photographs and content for invited Instagram takeovers for VisitPhilly, Valley Forge Park Alliance, Parkway Museums District, Kimpton Hotels/Hotel Palomar, and Philly Unknown- Created content/image for one of the most-liked/engaged photos on VisitPhilly IG (4/1/19: 14,700+ likes, 900+ comments)- Provided multi-seasonal location photography for West Norriton Township website redesign- Featured by Philadelphia Magazine, Philadelphia Convention & Visitors Bureau, Greater Reading Convention & Visitors Bureau, Muhlenberg Township, Visit Rhode Island, Sonesta Hotels, and Loews Hotels

Directed social media and web content creation and strategy for two distinct colleges within Drexel University, targeting unique audiences while managing and mentoring copywriter and student workers. - Conducted photography in three different countries for marketing and promotional purposes, enhancing visual appeal of marketing materials.- Enhanced quality and increased the frequency of social media posts across all platforms.- Achieved social engagement rates surpassing industry averages, with 2.78% on Twitter and 9.04% on Instagram.- Grew social media followers by 6% year-over-year, expanded reach by 126%, and increased engagements by 77%.- Developed content for over 150 web pages, involving competitor research, SEO integration, and voice unification tailored to specific audience segments.

Established Corporate Responsibility section on website to showcase company's outreach efforts and engagements with investment community. Obtained Google Analytics Certification in 2021, furthering expertise in digital analytics and marketing effectiveness. Affiliated with Corporate Responsibility Committee and Diversity/Inclusion Subcommittee in 2019, reflecting commitment to corporate ethics and inclusivity. Adapted to COVID-19 restrictions by shifting communications to email, text, social media, and website updates, facilitating the pivot to drive-thru services.- Spearheaded digital and traditional marketing initiatives for $5.4B financial services company, focusing on web, social media, and email channels.- Developed content to enhance financial literacy, leading to 11% increase in organic traffic and social media engagement.- Created dedicated COVID communication web pages, addressing communications, safety, branch operations, and PPP application & information, which became 3 of the top 10 visited pages on the website in Q1 and Q2.- Led major website redesign in Q4 2020, focusing on content usability and SEO enhancements, resulting in top rankings for over 10 pages in small business and financial literacy keywords in Q1 2021.- Collaborated with UX design on targeted page designs, creating and managing over 50 pages of new content, resulting in 10+ top rankings for small business and financial literacy keywords.- Managed Hootsuite platform for effective social media deployment and reporting, increasing 7% YOY engagement.- Directed $1.5MM Earned Income Tax Credit (EITC) program, overseeing everything from application to reporting.- Researched best practices and developed strategic plan for content creation and deployment, focusing on financial literacy programs on social media, resulting in 11% YoY growth in website traffic.

Brand marketing and communications for tech start-up- Managed of HubSpot platform for email development, testing, deployment, and reporting- Edited and wrote web content with a focus on SEO (top rankings for 8 keywords in legal tech space)- Managed content creation for web presentations in coordination with internal stakeholders

Managed commercial marketing, communications, and events for $715 million community bank•Increased utilization of targeted email marketing and nurturing, resulting in an increase in open rate (with average open rates for diverse lines of business ranging from 35% to 60%), and increase of 215% in click-through rate - Increased equipment financing trade show traffic, with increased pre-approval rate of 60% to 80% and more than $2 million in new business - Brought a portion of our landing page creation in-house, saving more than $100,000 annually- Optimized copy on 25+ pages during website redesign (top rankings for more than 35 keywords)

As part of one-year commitment, led special events and marketing for this high-visibility, multi-jurisdictional non-profit - Increased the quality and quantity of marketing materials produced in-house, including printed materials and email marketing through Constant Contact

Media relations, community relations (including charitable giving and volunteer efforts), and special events for $1 billion financial services company - Developed communication vehicles and messaging, strategizing with management on messaging to customers, internal departments, shareholders and vendors to coordinate overall marketing effort in accordance with corporate goals- Planned and managed corporate, community, and regional events for up to 300 attendees