Loren Doppelt Email & Phone Number

US

Glendale Heights, IL, US

• Product Management and Marketing for new product development and existing product lines under the STZ, Cambridge, Pipe-Décor, and Jackson Supply Brands. Products sold through HVAC and Plumbing products distributors.
• Launched 63 new and innovative products with projected sales of $732K
• Developed new product development process which reduced product development times by 50% and enabled program tracking for 3 business units.
• Created new packaging concepts to reduce products damaged in shipments and consolidated 30 carton skus to 6.
• Investigated and proposed new 80 SKU Automotive Detailing product line with projected sales of $2.4M

• Marketing manager for new products and current line for all TEC® Tile and Flooring products including Mortars, Grouts, Mastics, and Caulks.Over 600 skus for wholesale distributors and retail distribution. Product line.
• Created entire launch plan to relaunch existing premium mortar which resulted in an increase in sales of 383% over previous years. Involved detailed demonstration plan and distributor engagement.
• Developed and implemented new process for vetting out new product ideas to reduce decision making time from 30-60 days to 7 days.
• Designed online product engagement survey for 1000 contractors to learn likes and dislikes to improve targeted messaging on advertising and collateral materials.
• Developed a contractor trial fulfillment and rebate program which enabled 1500 contractors to “try before you buy” product to improve adoption rate of mortar.

Res Parque Santa Fe, Federal District, MX

• Director of innovation and product development for OTC Health and Beauty Products. Products are focused on fast-growing Hispanic market with products sold in retailers Walgreens, Wal-Mart, CVS, Target, and Meijer.
• Launched 36 new products in 10 months which resulted in 35% of Sales for new products.
• Created Modular display and shipped to 1500 stores in 3 weeks.
• Developed a consumer trial program with online reviews which were syndicated to major e-commerce sites such as Amazon.com, Drugstore.com, Walgreens.com, CVS.com
• Created new strategy for branded websites and launched 2 new brand websites.

• Marketing consulting assisting businesses with Branding, Developing Marketing Plans, and Digital strategies to drive more online traffic and increased revenues.
• Developed marketing plan including digital strategy for a local hardware store including the creation of a new website. Incorporated e-commerce site which increased online sales by 80%. Added new signage to store front.
• Created new online marketing strategy for commercial and residential painting company which included developing a new website, www.drakepaintingco.com. Updated website using WordPress and incorporated an improved photo.
• Assisted and developed new marketing and branding strategy for Computer Service company. Included logo development and branding to improve professional image and improved customer acquisition. Incorporated monthly.

• Directed strategic Marketing, Brand, and Product direction and development of leveling and measuring tools for the Professional Construction and DIY channels.
• Developed and launched “new to the world” innovative Savage® Tape Measure product line in 10 months. Included negotiating licensing agreement, development of innovative packaging, branding, and merchandising for.
• Launched 35 new products and promotional kits which resulted in a vitality index of new product sales of 31%.
• Created new corporate branding strategy to position company as an Innovative Tool Manufacturer. This included developing product strategy and Brand Guidelines for consistent messaging and communication.
• Developed new corporate website incorporating Database Management and Social Media integration with improved product feature designations and user interface.
• Created product sponsorship program with WGN and “Mr. Fix-it” Lou Manfredini which resulted in Ace Hardware stocking new products in their 6 warehouses.

Chicago, IL, US

• Develop and drive new and innovative lawn and garden powered and non powered products, working with suppliers to ensure the products meet Craftsman Performance, Durability, and Quality.
• Increased sales 21% and market share 6.7% with launch of Best in Class Turn Tight® Tractor.
• Generated $12.1 million dollars in sales by expanded Craftsman Lawn Mowers and Snow Throwers at Ace Hardware.
• 30 new products launched in 2012 contributed to industry leading vitality index of 68%.

Farmington Hills, MI, US

• Director of Product Marketing - Responsible for strategic direction and development and of new power tools sold to the Home Centers, Hardware, Coop, and Industrial Channels.
• Launched 13 New Products and 8 kit executions in 2009 which generated 38% of total revenue.
• Awarded 3rd place in Robert Bosch Innovation contest for Tile Dock® cutting station product.
• Identified and implemented $300K in cost reductions which resulted in improved margins

Itasca, Illinois, US

• Product Team Leader for $70M Shredder Category and $5.8M marketing and new product development budget.
• Managed a team of 4 marketing professionals, developed and launched new line of 5 paper shredders with first in industry Safe Sense® Technology.
• Created a 3 year Product Roadmap for Paper Shredders to include new to world product innovations and product lifecycle management.

Downers Grove, Illinois, US

• Managed product team for $30M category including Strategic Planning, New Product Development with full P&L responsibility for 800 Sku product line.
• Launched 38 new products, all new packaging and managed outside Industrial Design Firms.
• Managed and negotiated License agreement with Pyrex trademark generating $2.1M.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Mechanical Engineering

Social Media Marketing Program, Marketing - Social Media

Diploma In Digital Marketing, Digital Marketing

Certification, Viral Marketing

Certification, Photoshop - Module 1