Loren Doppelt Email and Phone Number
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lorendoppelt@comcast.net | Senior Marketing Director with demonstrated expertise and passion for the development of innovative consumer and industrial products. Extensive knowledge in Brand and Product Management and Product Development uniquely enhanced with an engineer’s expertise in Design, Development, and Marketing. Career includes a successful track record of launching new products utilizing Voice of the Customer Research for data-driven customer solutions. Sourcing and Manufacturing experience during 13 Asian trips. Areas of expertise include:• Product Management • Strategic Product Planning• Product Marketing • Marketing Communications and • Packaging and merchandising• Brand Management • Team leadership• Mentoring and Coaching• New Product Launch • P & L Management• Budget Control• Product Innovation • Hardware, Automotive and Big Box Retailers• Lawn & Garden Products• Public Relations • Big Box retail experience including Home Depot, Lowes, Wal-Mart, AutoZone, Costco, Ace HardwareDirector of Marketing, Vice President of Marketing - Product Management - Product Marketing - Brand Management - Product Development - Consumer or Industrial Durable Products - Director of Marketing and Product DevelopmentSpecialties: Director Product Management, Director Product Marketing, New Product Development, Strategic Planning, Voice of Customer, Product Innovation, Pricing, Promotions, Merchandising, Sales Management, Engineering Management, Trade Show Management, European and Asia experience, Walgreens, CVS, HEB, Home Depot, Lowes, Sears Roebuck, Wal-Mart, Target, Costco, Sam’s Club, AutoZone #ONO- CHECK OUT MY NEW WEBSITE! www.lorendoppelt.comMarketing & Product Development | Strategic Product Launch Leader | Product Management | Senior Marketing Manager #ONO
Retired
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RetiredRetired Jan 2023 - PresentUs
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Senior Director Of Marketing & Product ManagementCoda Resources Ltd. Mar 2021 - Jan 2022Glendale Heights, Il, UsProduct Management and Marketing for new product development and existing product lines under the STZ, Cambridge, Pipe-Décor, and Jackson Supply Brands. Products sold through HVAC and Plumbing products distributors along with Big Box and Hardware Retail, and E-commerce channels.• Launched 63 new and innovative products with projected sales of $732K• Developed new product development process which reduced product development times by 50% and enabled program tracking for 3 business units.• Created new packaging concepts to reduce products damaged in shipments and consolidated 30 carton skus to 6.• Investigated and proposed new 80 SKU Automotive Detailing product line with projected sales of $2.4M -
Market Manager - FlooringH.B. Fuller Construction Products Inc. 2018 - 2020Marketing manager for new products and current line for all TEC® Tile and Flooring products including Mortars, Grouts, Mastics, and Caulks.Over 600 skus for wholesale distributors and retail distribution. Product line targets tile installers and contractors.• Created entire launch plan to relaunch existing premium mortar which resulted in an increase in sales of 383% over previous years. Involved detailed demonstration plan and distributor engagement.• Developed and implemented new process for vetting out new product ideas to reduce decision making time from 30-60 days to 7 days.• Designed online product engagement survey for 1000 contractors to learn likes and dislikes to improve targeted messaging on advertising and collateral materials. • Developed a contractor trial fulfillment and rebate program which enabled 1500 contractors to “try before you buy” product to improve adoption rate of mortar.
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Associate Director - InnovationGenomma Lab Usa, Inc 2016 - 2017Res Parque Santa Fe, Federal District, MxDirector of innovation and product development for OTC Health and Beauty Products. Products are focused on fast-growing Hispanic market with products sold in retailers Walgreens, Wal-Mart, CVS, Target, and Meijer.• Launched 36 new products in 10 months which resulted in 35% of Sales for new products.• Created Modular display and shipped to 1500 stores in 3 weeks.• Developed a consumer trial program with online reviews which were syndicated to major e-commerce sites such as Amazon.com, Drugstore.com, Walgreens.com, CVS.com• Created new strategy for branded websites and launched 2 new brand websites. -
Marketing DirectorLd Marketing And Branding 2015 - 2017Marketing consulting assisting businesses with Branding, Developing Marketing Plans, and Digital strategies to drive more online traffic and increased revenues.• Developed marketing plan including digital strategy for a local hardware store including the creation of a new website. Incorporated e-commerce site which increased online sales by 80%. Added new signage to store front for increased awareness and foot traffic.• Created new online marketing strategy for commercial and residential painting company which included developing a new website, www.drakepaintingco.com. Updated website using WordPress and incorporated an improved photo gallery of high quality work examples to drive new business.• Assisted and developed new marketing and branding strategy for Computer Service company. Included logo development and branding to improve professional image and improved customer acquisition. Incorporated monthly newsletters to keep existing customers engaged and communications open with potential new clients.
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Director Of Marketing And Product DevelopmentSwanson Tool Co, Inc. Feb 2013 - 2015Directed strategic Marketing, Brand, and Product direction and development of leveling and measuring tools for the Professional Construction and DIY channels. • Developed and launched “new to the world” innovative Savage® Tape Measure product line in 10 months. Included negotiating licensing agreement, development of innovative packaging, branding, and merchandising for multi-million dollar product line. • Launched 35 new products and promotional kits which resulted in a vitality index of new product sales of 31%. • Created new corporate branding strategy to position company as an Innovative Tool Manufacturer. This included developing product strategy and Brand Guidelines for consistent messaging and communication. • Developed new corporate website incorporating Database Management and Social Media integration with improved product feature designations and user interface. • Created product sponsorship program with WGN and “Mr. Fix-it” Lou Manfredini which resulted in Ace Hardware stocking new products in their 6 warehouses.
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Director Product Management - Craftsman Lawn And GardenSears Holdings Corporation 2010 - 2012Chicago, Il, UsDevelop and drive new and innovative lawn and garden powered and non powered products, working with suppliers to ensure the products meet Craftsman Performance, Durability, and Quality.• Increased sales 21% and market share 6.7% with launch of Best in Class Turn Tight® Tractor.• Generated $12.1 million dollars in sales by expanded Craftsman Lawn Mowers and Snow Throwers at Ace Hardware.• 30 new products launched in 2012 contributed to industry leading vitality index of 68%. -
Director - Product Marketing - Rotozip DivisionBosch North America 2007 - 2010Farmington Hills, Mi, UsDirector of Product Marketing - Responsible for strategic direction and development and of new power tools sold to the Home Centers, Hardware, Coop, and Industrial Channels. • Launched 13 New Products and 8 kit executions in 2009 which generated 38% of total revenue. • Awarded 3rd place in Robert Bosch Innovation contest for Tile Dock® cutting station product. • Identified and implemented $300K in cost reductions which resulted in improved margins -
Director Of Marketing - Commercial ShreddersFellowes, Inc 2005 - 2007Itasca, Illinois, UsProduct Team Leader for $70M Shredder Category and $5.8M marketing and new product development budget. • Managed a team of 4 marketing professionals, developed and launched new line of 5 paper shredders with first in industry Safe Sense® Technology. • Created a 3 year Product Roadmap for Paper Shredders to include new to world product innovations and product lifecycle management. -
Director Kitchenware And Private LabelWorld Kitchen, Inc Aug 2004 - Nov 2005Downers Grove, Illinois, UsManaged product team for $30M category including Strategic Planning, New Product Development with full P&L responsibility for 800 Sku product line. • Launched 38 new products, all new packaging and managed outside Industrial Design Firms. • Managed and negotiated License agreement with Pyrex trademark generating $2.1M.
Loren Doppelt Skills
Loren Doppelt Education Details
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Roosevelt UniversityMarketing -
Bradley UniversityMechanical Engineering
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Harper CollegeMarketing - Social Media
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Shaw AcadamyDigital Marketing
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Shaw AcademyViral Marketing
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Shaw AcademyPhotoshop - Module 1
Frequently Asked Questions about Loren Doppelt
What company does Loren Doppelt work for?
Loren Doppelt works for Retired
What is Loren Doppelt's role at the current company?
Loren Doppelt's current role is Senior Director of Marketing & Product Management | Director of Product Management | Director of Product Marketing | Marketing Director | China Sourcing | MBA.
What is Loren Doppelt's email address?
Loren Doppelt's email address is ld****@****ces.com
What is Loren Doppelt's direct phone number?
Loren Doppelt's direct phone number is +184765*****
What schools did Loren Doppelt attend?
Loren Doppelt attended Roosevelt University, Bradley University, Harper College, Shaw Acadamy, Shaw Academy, Shaw Academy.
What are some of Loren Doppelt's interests?
Loren Doppelt has interest in Home Depot, Exercise, Social Media, Sweepstakes, Engineering Management, Home Improvement, Samâs Club, Shooting, Reading, Gourmet Cooking.
What skills is Loren Doppelt known for?
Loren Doppelt has skills like Cross Functional Team Leadership, Product Marketing, Product Development, Product Management, Management, Strategic Planning, Product Launch, Marketing Management, Team Leadership, Market Research, Consumer Products, Social Media Marketing.
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