Lorene E Alba Email & Phone Number

Williamsburg, VA, US

Develop and implement a marketing and communication strategy. Building online community membership and engagement. Utilizing SEO to manage paid and organic social media and Google ads/ads grant. Develop blogs for people living with migraine and their caregivers.

Coaching an environmental health startup on creating and delivering chronic illness self-management education via the website and social media platforms. Strategizing social media, website, and smartphone app content and protocols. Increasing the organization’s presence on Medium, Instagram, and Reddit. Building an app-based online support community.

Chronic disease content creation focused on patients and their caregivers, clinicians, and non-licensed educators. Specializing in asthma, allergies, migraine, diabetes, and kidney disease. Content includes in-person and virtual training and online curricula development and evaluation. Disease-specific recipe, blog, and video development.

Multi-media content contributor to www.asthma.net and www.allergies.net. Blog posts, videos, and Ask the Expert panelist. Community moderation and engagement.

Washington D.C. Metro Area

Serving as AAFA's in-house subject matter expert on asthma and allergic diseases, leading the organization's program department. Responsible for leadership and strategy for multiple educational projects and programs, from conception to delivery to evaluation, for patients, caregivers, clinicians, and non-licensed health care professionals.Content.

As part of the Occupational Health Branch, I developed and delivered culturally and linguistically appropriate health and safety curricula for workers. Worked collaboratively with employers to ensure workers are protected and trained in health safety. Expertise in health literacy. Developed program-specific and branch-wide communications to include.

Richmond, California

Asthma self-management education subject matter expert for CDPH. Curricula development, implementation and oversight of the Asthma Management Academy, a statewide, 25+ hour professional development series for community health workers and promotoras. Create all asthma-related content for the CDPH webpages, social media, newsletters and promotional materials.

Richmond, California Campus

Development, oversight, and evaluation of asthma education programs including in-home and federally qualified school health center interventions. California Asthma Partners coalition lead.

Statewide

Developed a four-hour, NHLBI asthma-guidelines focused curriculum for nurse care managers in the under-served communities in the Antelope Valley. The curriculum included the six priority action steps for asthma management, the implementation of stepwise therapy and how to write asthma action plans to guide patient self-management. Developed a on-hour, one.

Greater San Diego Area

• Oversee statewide program initiatives to include education and support for those living with lung disease, their loved ones and caretakers, as well as smoking cessation programs. Implement professional development.
• Identify and recruit key opinion leaders in the treatment of lung disease, including pulmonologists and physicians who are experts in asthma, COPD and lung cancer to speak at CME/CEU professional development.
• Convened and led medical and educational advisory committees to update Kickin’ Asthma, an asthma self-management program for youth.
• Exceeded revenue goals by generating over $500,000 per fiscal year through grant writing, innovative sponsorship opportunities and professional development events for clinicians.
• Facilitate train-the-trainer workshops for volunteer trainers and facilitators in Lung Association educational programs for asthma, COPD, tobacco cessation programs for kids, teens and adults.
• Content expert for asthma, COPD and tobacco cessation, responsible for developing all website, promotional and educational materials.

Washington D.C. Metro Area

• Developed Asthma Basics, a 50-minute online module that teaches the basics of asthma and asthma self-management, exceeding user estimates by almost 300% in first 10 months.
• Modernized and professionalized training for Open Airways For Schools® by turning the in-person training into a five module, online format, exceeding user estimates and grant deliverables by 200% in first ten months.
• Oversaw asthma self-management and awareness programs for ten chartered associations, implementing strong technical assistance and capacity building, surpassing program implementation goals by 20%.
• Spearheaded aggressive social media campaigns to promote new tools and resources, increasing unique website views by 20%, and downloads by 18% in one year. Successful blog contributor.
• Wrote three articles for Coping with Allergies and Asthma Magazine.
• Redesigned asthma webpages on the www.lung.org website to include more user-friendly content, how-to videos and graphics.

Arlington, Virginia

• Directed the Leadership Forum for Healthy Students and Healthy Schools, five states working to build the capacity to implement asthma education by working with school district leaders.
• Partnered with AASA’s healthy school environments division to implement EPA’s Tools for Schools program.
• Led state teams in creating best practices, writing and implementing school policies to address asthma and improve indoor air quality.
• Oversaw the grant deliverables of AASA’s sub-grantee, the National School Boards Association.
• Managed the grant budget of $1.5 million dollars over the grant period.
• Launched monthly technical assistance channels to all asthma partners funded through the Centers for Disease Control and Prevention through in-person skill building sessions, webinars, conference calls, e-newsletters.

Williamsburg, Virginia

• Exclusively responsible for the recruitment, orientation, training and engagement of new volunteers.
• Grew volunteer program by 180+ volunteers within the last 11 months. Exceeded Foundation goal of 55,000 volunteer hours, resulting in a cost savings of over one million dollars.
• Launched volunteer docent and tour guide program for permanent and rotating museum galleries.
• Led historic and educational tours for potential volunteers and donors, celebrities and dignitaries.
• Acted as liaison between management and volunteers, assist with conflict resolution. Use coaching as a management style to keep volunteers engaged.

Managed volunteer recruitment, training, and retention for the grant funded MedTran program; providing transportation for seniors to non-emergency medical appointments. This grant ended and was generously funded by the Virginia Healthcare Foundation.