Digital Marketing Specialist
CurrentIn my current role, my main task is campaign management. Setting and optimizing PPC campaigns for small, medium-sized companies and multinationals, such as Emil Frey, Meggle, Motul, Szamos, Lipóti, Boiron. The company's clients come from diverse sectors, so I am able to gain extensive experience with the daily management and optimization of PPC campaigns, ensuring alignment with client goals.Main responsibilities:• Creation and optimization of campaigns on several popular channels, including Meta Ads (Facebook, Instagram), Teads, Google Ads, Taboola, LinkedIn, TikTok and YouTube.• Planning PPC campaign strategies together with the team, indicating the campaign objective, ad formats, creatives, segmentation and deciding the most suitable platforms to achieve the client's objectives. In this manner, we help clients not just increase their revenue but also improve their overall digital performance.• Analyzing data and preparing statistics and monthly reports on Looker Studio; extracting insights to formulate strategies and drive continuous improvement. Proposing solutions for new campaigns and advertisements based on the analysis of the results obtained.