Loren Ellis Email & Phone Number

Colorado Springs, Co, Us

Colorado Springs, Colorado, United States

• Develop comprehensive strategic marketing plans for events, digital marketing, and brand management at Skyline Products, Inc. and Price Advantage • Lead sales and revenue support initiatives to drive growth and enhance overall brand messaging.• Implemented industry positioning strategies to strengthen the company's market presence.

Colorado Springs, Colorado, United States

As part of the Marketing Analytics & Data Insights team, I am dedicated to growing data-driven decision-making capabilities across the entire Global Marketing Organization. As part of a team of problem-solvers, collectively we ask ‘how’, ‘why’ and ‘is there a better way’? I collaborate with multiple cross-functional stakeholders (Marketing, Sales, Operations, Analytics). This will involve switching seamlessly from complex data analysis to communicating trends and actionable insights clearly to senior leaders via dashboards and automated reports. As part of the Global Marketing Strategy & Operations strategy team my role includes: - Conduct event performance analysis- Build and implement pipeline impact and sales acceleration forecasting models- Define KPIs for event performance and build tools for standardized reportin- Participate in event audience strategy and planning with support data analysis- Work with event operations team to ensure we capture the data requirements for event impact measurement for our Data Engineering team- Make data driven recommendation on strategy, execution and messaging of event programs- Communicate KPI achievement results and actionable insights on a regular cadence- Identify opportunities for real time and future enhancement of marketing activities- Lead discussions with senior leadership to review metrics and align on actions- Manage and improve upon existing processes, dashboards and automated reports

Sunnyvale, California, United States

Code for fun is committed to exposing all students to computer science at an early age from elementary school through high school. Our strategies are ever-evolving to create top-notch learning solutions both in-person and virtual. We offer after school programs, camps, in school/online instruction and teacher training throughout the San Francisco Bay Area and expanding nationally every week. As a leader in computer science education for young learners, our programs are designed for all students, bridging gender and racial gaps, and encouraging them to consider academic and career paths in the engineering field.I am responsible for the regional sales team/ new business development including future growth strategies to include newly added national markets. Additionally, I develop and coordinate all internal and external marketing efforts to include corporate positioning, online presence including web, social media and other channels. Also included is a large focus on direct to customer engagement and overall growth strategies for the organization.

Santa Cruz, Ca

As a part of the Tier 1 events team, I managed and executed turnkey corporate events during a global brand strategy launch including inline marketing groups, enterprise teams and strategy creation for all partner markets.I developed vendor partnerships, budgets and internal executive team management.My Tier 1 events included Infocomm, Microsoft User Events, Zoom conferences and additional partnerships requiring global messaging.My team also coordinated all social media, digital media, promotion and lead generating activities to support the overall management of the brand.I orchestrate all aspects of 3-D marketing including trade show exhibits, conference sessions, off-site activities and sponsorship promotions

San Jose, California

I was responsible for the Digital Analytics Office (DAO) creating and leading internal events including Machine Learning and Artificial Intelligence projects. These events were driven internally using hack-a-thons, C-suite learning events and analytics learning sessions for the data science team. I coordinated and promoted events worldwide in order to create develop our internal education and data science initiatives that endorsed Artificial Intelligence, Data Science and Machine Learning.Presentor and recommend ideas for new events and develop nano-degree programs and partnerships with companies such as Udacity, Udemy and Coursera

San Francisco Bay Area

Oversee corporate sponsorships/events to include speaker sessions, trade show booth development and management, vendor coordination, travel, registration, staffing and pre/post event budgeting.Manage Salesforce CRM database and Cvent registration systems.Responsible for streamlining internal communications for weekly budgets for the marketing team to verify workflow proceduresNegotiate contracts with vendors and partners while managing process flow per project

Cleveland/Akron, Ohio Area / San Francisco Bay Area

Responsible for marketing strategy and business development to include conferences, product launches, trade shows and in-store installations.Developed lean start-up ventures to create communications between clients, vendors and internal staff.Supported creative development and marketing efforts to implement new brand strategies, guiding all global communications.Established concept-to-completion campaigns for client products and services including digital strategies, site selections, logistical management, vendor management and internal marketing communication follow up.

I lead the strategic direction for new business development to close sales on new and existing customers post merger.I managed the creative process to develop all new corporate branding through positioning, including print collateral, digital branding, media presence, web/blog contributions, industry promotions and all e-mail marketing.Influenced merger and assumed fiscal responsibility for the new BOD assembled post-mergerCoordinated new business development ideas for existing customers to penetrate and increase revenues on average of 30% annually

Developed initial operating and financial reporting structure for the company to include all projections, financial reports, operating systems, and hiring for a customized marketing business that included corporate interiors, user conferences, product launches, trade shows, products design, corporate branding and interactive retail displays. I served as CFO during first year to create operating structure, financial plans and working financial relationships.In 2006 the revenue projections increased from $3.1M to $6.8M allowing for healthy company growth and stability.

Organized the sales team supporting corporate marketing programs and design services, maintained all sales records, forecasts, and pipeline reports.Coordinated business solutions for increased profitability and growth.Reviewed and recommend sales and marketing strategies before and after merger in 1996.Managed sales in three states with total sales revenues exceeding $14M with a staff of 18.

San Jose, California, United States