Loren Lemons Email & Phone Number

St. Louis, Mo, Us

Atlanta, Ga, Us

Served as Account lead for Publix Atlanta Division National Retail Sales Team (NRS) spanning territories across Georgia, Tennessee, and Alabama including 274 stores and five bottling partners; commanded a Total Management Revenue of $120MM. Developed and implemented a display planning process allowing the team to produce letters for consumers on what and where to execute products in the stores directly resulting in the ability to utilize Publix's Leadership voice to mandate Coca-Cola brands being prioritized and strategically displayed compared to competing brands. Spearheaded Publix Retail Improvement Specialist's monthly and quarterly routine resulting in an optimal brand footprint in the perimeter of stores. Published proprietary PicOS (Promotional Execution Display Mapping) to bottling system for total Publix stores. Leveraged Nielsen Category insights to drive strategic selling and bottler investment.• Consistently met and exceeded organization goals throughout tenure. While with Publix Atlanta Division, earned recognition as #1 division total beverage $'s +5.1%, #1 division total Carbonated Soft Drinks (CS) $'s +4.3%, #1 division in Coca-Cola CSD growth +11.3%, #2 division in Coca-Cola Still growth +13.9%.

Presided over a portfolio of supermarket/grocery chains across Alabama, Arkansas, Georgia, Missouri, Oklahoma, Tennessee, and Texas; commanded a Total Management Revenue of $48MM. Annually negotiated a diverse set of Customer Marketing Agreements. Designed and instituted an off-template price package strategy for independent supermarkets to provide growth for 52-week ad calendar customers and complement shifts in the market to a Cost+10 concept. Secured first multiple bottlers aligned customer marketing agreement (CMA) for Harps Food Stores. Scrutinized and leveraged data to present a case internally and delivered customer-specific bundling programs including a 12-month calendar, mandated rack placements, and in-ad retailer coupons.• Throughout each year of tenure in this role, exceeded growth plan target(s) set forth by organization.