Loren Mccarthy Email & Phone Number

Wayne, Pennsylvania, United States

Wayne, Pennsylvania, United States

Work with stakeholders and product teams to design both internal and customer-facing digital products for a range of industries: aerospace, healthcare, pharma, transportation, staffing, and manufacturing.➤ Conduct UX Audits and present to stakeholders to inform product roadmap➤ Implement user research, interviews, and competitive analysis➤ Develop overall UX strategy to ensure user needs➤ Create and maintain design systems➤ Ensure client branding and vision are consistent throughout UI➤ Design and demo wireframes, mockups, and final interactive prototypes to product teams➤ Collaborate with developers and analysts to implement solutions

Greater Philadelphia

Worked with clients to improve a desktop experience and develop an iOS app. Extensive work in optimizing UX/UI to meet user needs, KPIs, and product strategy. ➤ Conducted user research and competitive market analysis➤ Drove user interviews and gathered key insights➤ Developed user personas, affinity maps, and user flows➤ Communicated with clients on KPIs to develop iOS app ➤ Created style guides and design systems➤ Designed intuitive wireframes, mockups, and interactive prototypes in Figma➤ Implemented live usability testing with participants➤ Synthesized testing results to make data-driven design decisions➤ Successfully collaborated with researchers, product managers, stakeholders, developers, and other designers

Pennsauken, New Jersey, United States

Worked with agency’s B2B and B2C clients to create responsive UI designs, digital ads, logos, branding, and print, social, and email marketing campaigns. ➤ Designed UI mockups for desktop and iOS eCommerce experiences➤ Worked with developers and copywriters to create industry-leading websites➤ Created print and digital design templates for marketing and sales teams➤ Developed logos, branding, and style guides for private label brands➤ Successfully presented marketing initiatives to clients and departments➤ Managed deliverable deadlines for major client projects➤ Created modern designs for B2B catalogs, brochures, packaging, and sell sheets➤ Communicated with printers for pre-press needs

Wayne, Pennsylvania, United States

Designed corporate cybersecurity training ad campaigns for prospective clients and partners.➤ Created new visual identity, logo, and style guide➤ Designed remote training materials and corporate presentation decks➤ Developed and scheduled email campaigns for corporate onboarding and outreach

Philadelphia, Pennsylvania, United States

Professional makeup artist for commercial photoshoots, events, and independent films.➤ Successfully managed event schedules and tight timelines for teams➤ Ensured client experience and exceeded expectations in annual reviews➤ Worked directly with photographers, videographers, and directors

Wilmington, Delaware, United States

Designed branding and print assets. Assisted with preparing analytics, spreadsheets, design presentations, and email marketing materials.➤ Designed and delivered branding, style guide, and digital marketing assets➤ Explored rapid iterations for design options with the team➤ Refined presentation designs and email marketing materials

Bachelor Of Fine Arts (Bfa), Fiber, Textile And Weaving Arts

Activities and Societies: Tyler School of Art Guild, Sustainability Club

User Experience Design Immersive

Continuing Education, Digital Media For Print & Web