As Chief Evangelist of the EV/EV charging data firm, McDonald conducts research and analysis for companies and organizations trying to understand both the opportunities and challenges resulting from the transition to electric vehicles. His research and analysis on EV and EV charging trends have been cited in dozens of publications including the Wall Street Journal, New York Times, Washington Post, Los Angeles Times, USA Today, and Automotive News.Loren was previously founder and CEO of EV/EV charging data and analyst firm EVAdoption, which was acquired by Paren in September 2024. He leverages more than 30 years of experience as a marketing executive, consultant, and thought leader for companies including IBM and Arthur Andersen. He has written more than 600 articles on both marketing and electric vehicle trends and has delivered more than 400 presentations and webinars.
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Ceo, Chief AnalystChargeonomicsDanville, Ca, Us -
Chief AnalystParen Sep 2024 - PresentSan Francisco, California, UsAnalyzing and sharing EV and EV charging trends and data. -
Electric Vehicle & Ev Charging Analyst/SpeakerEvadoption Aug 2016 - Oct 2024Through EVAdoption we provide data, market analysis, and insights on electric vehicle adoption and EV charging deployment trends. We currently offer the industry leading data and analysis service that tracks the NEVI RFP programs and awards for all 50 states plus District of Columbia and Puerto Rico. For more information, visit: https://evadoption.com/subscription-nevi-basic-dates/ -
Program Director, Marketing ResearchAcoustic Jul 2019 - Jun 2020Conway, Arkansas, UsResponsible for driving Acoustic's research-based thought leadership content and webinar program. Speak at marketing conferences and events around the world to inspire marketers to unleash their brilliance. -
Marketing EvangelistIbm Watson Marketing Jan 2008 - Jun 2019Armonk, New York, Ny, UsMarketing Evangelist focused on thought leadership efforts including speaking, association involvement, articles, blogging, surveys, studies, white papers, Webinars and more. Also driving content strategy to increase retention and product usage of existing IBM Marketing Cloud clients. -
Vp, Corporate CommunicationsLyris, Inc. Jul 2006 - Jan 2008Emeryville, Ca, UsResponsible for corporate communications for this leading marketing technology provider to middle-market companies - Solutions include Lyris HQ, EmailLabs, ListManager, ClickTracks, Hot Banana, Sparklist , BidHero and Email Advisor. -
Vice President MarketingEmaillabs Mar 2003 - Jun 2006Responsible for all aspects of marketing - focused on lead generation, awareness/brand building and Thought Leadership for EmailLabs, a leading provider of ASP-based email marketing solutions. Also provide consulting services to clients and significant involvement in product development.
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FounderIntevation Jan 2002 - Mar 2003Email marketing and SEO/SEM marketing/consulting services.
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Chief Marketing OfficerNetstruxr Dec 2000 - Jan 2002Commercial real estate marketplace that was going to change how commercial real estate deals were done. It may still happen, but an idea way before its time in a low-tech industry.
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Associate PartnerUsweb/Cks Sep 1998 - Mar 2000
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Principal, Worldwide Marketing - Real Estate Services GroupArthur Andersen Aug 1988 - Jun 1996Helped build Arthur Andersen's real estate accounting and consulting practice into the industry leader and revenues more than triple primarily through PR and Thought Leadership programs. Helped the practice leader launch eight new consulting services; part of a firm-wide taskforce that created a process and framework for developing and launching new service lines.
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Account SupervisorAmidei & Company Aug 1984 - Aug 1988Grew from intern to Account Supervisor at this regional PR firm, managing accounts such as Arthur Andersen. Was skilled at building trusted relationships with reporters and generating great coverage for clients.
Loren Mcdonald Education Details
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San Francisco State UniversityBroadcast Communications Arts
Frequently Asked Questions about Loren Mcdonald
What company does Loren Mcdonald work for?
Loren Mcdonald works for Chargeonomics
What is Loren Mcdonald's role at the current company?
Loren Mcdonald's current role is CEO, Chief Analyst.
What schools did Loren Mcdonald attend?
Loren Mcdonald attended San Francisco State University.
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