Led a turn around on its working capital and financial controls resulting a better liquidity (no debts and positive cash). During pandemic period, several negotiation and actions were taken to keep business "alive".

LATAM TV Product Marketing Manager Product Marketing Management for Latin AmericaCoordination and consolidation of performance reports for senior leadership Product Mix performance analysis and targeting for subsidiariesKPIs development, definition and monitoring Standardization and implementation of best practices among the countries of the region Management reports creation based on the consolidation of Market data provided by GFK, NPD and Nielsen to support decision… Show more LATAM TV Product Marketing Manager Product Marketing Management for Latin AmericaCoordination and consolidation of performance reports for senior leadership Product Mix performance analysis and targeting for subsidiariesKPIs development, definition and monitoring Standardization and implementation of best practices among the countries of the region Management reports creation based on the consolidation of Market data provided by GFK, NPD and Nielsen to support decision making of the regional VP Training and presentation of new products to promoters and customersMain achievements: coordination of regional Workshops in Brazil, line-up presentation for Latin American Press in international event (Rome), new products training in South Korea Show less

• Product Manager (Professional Recording Media) 07/2013 to 01/2016• Junior Product Manager (Professional Recording Media) 06/2010 to 06/2013• Senior Marketing Analyst (Professional Recording Media) 10/2009 to 05/2010Business Management and Marketing responsibilities for Professional Recording Media categories in Brazil, to B2B market.Sales Administration and Operations.International purchasing and Import process.After-sales service, shipment/delivery follow-up and… Show more • Product Manager (Professional Recording Media) 07/2013 to 01/2016• Junior Product Manager (Professional Recording Media) 06/2010 to 06/2013• Senior Marketing Analyst (Professional Recording Media) 10/2009 to 05/2010Business Management and Marketing responsibilities for Professional Recording Media categories in Brazil, to B2B market.Sales Administration and Operations.International purchasing and Import process.After-sales service, shipment/delivery follow-up and payment control.Line-up definition for Brazilian market, management, forecast and action plans for demand generation. Pricing definition. Category budget management and P&L management, channel distribution strategy and monthly sell in sales target definition.Market trends analysis as competition, pricing, market share and market potentials. Report and engage Sony Head Quarters (Pan American) to understand Brazilian market and customers to maximize long terms objectives. Show less

- Responsible for the after-sales operations: entry of purchase orders in the system; products availability follow-up; shipping instructions preparation; follow-up of shipments and customs clearance; customers’ support in domestic market and direct contact to the foreign suppliers.

- Preparation of quotations for submission to customers; entry of purchase orders in the system; follow-up of shipments and customs clearance; monitoring of the Special Customs Drawback Regime; equipment pricing; purchasing planning; customer and supplier payment control; support to customers.

- Cash flow control for two stores; accounting and financial control; inventory management; negotiation with suppliers; training of employees; customer service.

• Comercial Assistant – 07/2003 to 11/2003• Intern – 03/2003 to 06/2003- Analyze and submit quotations and purchase orders to customers; prepare cost reports and financial statements for submission to the parent company; accounting and financial planning and control; analysis and coordination of importation processes; foreign exchange closing for the payment of imports; prospect new markets and customers; provide support in the domestic and foreign markets to customers such as… Show more • Comercial Assistant – 07/2003 to 11/2003• Intern – 03/2003 to 06/2003- Analyze and submit quotations and purchase orders to customers; prepare cost reports and financial statements for submission to the parent company; accounting and financial planning and control; analysis and coordination of importation processes; foreign exchange closing for the payment of imports; prospect new markets and customers; provide support in the domestic and foreign markets to customers such as Unilever, Avon, among other; call on customers; payment and process follow-up. Show less

- Send samples abroad; contact customers in the international market; issue and send Proforma Invoices; follow up processes and payments; obtain freight quotes; receive and issue orders to the plants.