2nd time founder with over a decade in advertising, working with brilliant minds, creating campaigns that reached millions of people. But along the way, I noticed something - shopping wasn’t really for shoppers anymore. It was becoming more about what companies wanted us to buy, rather than what we truly loved.Gift-giving never hit the mark, we were constantly surrounded by ads and sponsored recommendations, fake reviews and scammy deals. Suddenly, what should be fun and meaningful feels overwhelming and saturated.So, started Lutely, a social shopping network designed to change that. Lutely is here to bridge the gap between what shopping has become and what it should be. It’s about empowering you to take control of your shopping experience, find what you love, and share that with the people who matter most.Lutely is all about trust, community, and connection - access to real recommendations from your friends and family, not just what algorithms and corporations push your way. It’s about making shopping for shoppers again.