Lorenna F. Leal Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Brasil

Product manager in a UI/UX reformulation project of an entire (highly configurable whitelabel) Internet Banking system, currently used by 135 American Community Banks.So far we have redesigned the following flows: Home/Account Summary; Account details; Debit card management; Batch payments system using ACH payments/NACHA technology.I conduct UX research, product co-creation, and user experience design along with the client and the design team, including the following activities:- Map current system flows, screen personalization and configuration, and design constraints;- Identify user needs through interviews, surveys, and focus group meetings;- Define short and long-term vision for the experience and flow;- Map business rules;- Map validations, error prevention, and feedback system (unhappy paths);- Desk Research and Benchmarking;- Organize research insights;- Map the requirements for the new interface and experience;- Review wireframes and screens;- Plan and execute usability tests;- Communicate with the customer;- Define the stages of the design process;- Project planning, time management, and prioritization;

Rio De Janeiro, Brasil

Management of development projects - discovery and delivery - of (highly configurable whitelabel) digital products for an international customer, technology provider for more than 200 US bank customers.I worked on 2 projects for this client, managing the product and the project:- Frontend development of a bank teller system;- Design (UI/UX) and development of a payment system similar to the Brazilian Pix (P2P).I performed activities such as:- Product co-creation and user experience along with the client, designers and stakeholders- Map system requirements, design of main flows, identification of business rules, monitoring and review of prototypes, etc.;- Communication with the client and stakeholders, as well as interface with design and development teams;- Product backlog management: user stories creation, prioritization, refinement, sprint planning, etc;- Execution of SCRUM ceremonies: daily, review, retrospective, planning, refinement.

São Paulo, Brasil

Academic Research on the following topics: - Product Development Management in Innovation Ecosystems; - Digital Transformation in Innovation Ecosystems- Digital Platforms;- Open Innovation with startups and Joint University-Company Laboratory;More information about Bridge: https://bridgeecosystem.com/

São Paulo, Brasil

Support and mentoring in product development applying human-centered design, for the following projects:- ModuleM: unified software for students, professors, and coordinators of university programs with the central function of planning and visualizing the workload;- YourFarm: holistic system for urban agriculture, allowing consumers to get involved in the cultivation process;- HIVE: multimedia platform for the team development in creative thinking, problem solving and ideation;* More information about the projects: https://sugar-network.org/projects/* Projects developed for the disciplines 0303411 - Applied Design Project I and 0303412 - Applied Design Project II at the University of São Paulo. More information at: http://usp.br/inovalab/disciplinas/ * The Applied Design Project disciplines are part of the Sugar Network, a global network that brings together multidisciplinary students from different universities and invites them to solve the world's product development challenges real. More information at: https://sugar-network.org/

São Paulo, Brasil

Researcher on the topics:- Innovation and Innovation management;- Product Development;- User-centered design;- Business Research and Development;- Learning Factories and Industry 4.0;- Design Thinking, Agile and Lean Startup methodologies;Teaching assistant in Industry 4.0 Product Development module;Management assistant of Fábrica do Futuro USP: Learning Factory for teaching and demonstrating Industry 4.0 technologies.

Rio De Janeiro Area, Brazil

Assistance in the development of the new telemarketing sales support system:- Follow up of implementation and testing in operation;- System implementation (deploy);- QA and bug identification for system improvement in collaboration with the IT team;- Characterization of the administrator profile, including access levels and definitions of data (and its format) to be collected for performance analysis, fraud identification, and sales commission calculation;Structured the telemarketing channel operation processes, recently internalized by the company:- Developed the processes for commission calculation, monitoring sales and net revenue and losses identification;- Structured the processes for fraud identification and correction.

Rio De Janeiro, Brasil

- Strategic Plans for 2014, 2015 and 2017;- Training on: leadership and management, design thinking, strategic planning and prioritization, indicators (KPIs), tools for problem solving, data-based decision making, project management, personal and time organization, writing and presentation of case study;

Rio De Janeiro, Brasil

Supported the formulation and validation of the business model:- Gather information on competitors and target audience;- Define the growth and pricing strategy;- Market sizing and cash flow projections- Develop partnerships; - Formulating the pitch and looking for financial support.Com Carrinho aimed to insert the Brazilian convenience retail in the 21st century, allowing its consumers to place their orders in a few minutes in the comfort of their homes, avoiding the tiring and tedious task of going to the supermarket

County Dublin, Ireland

Application of the Design Thinking methodology for product development/business solutions:- Product Discovery activities: interview with users, personas, user journey, desk research, benchmarking, questionnaire, user need statement;- Ideation: brainstorming, grouping (design space map), selection and prioritization of ideas;- Prototyping: function/critical experience, dark horse, funky, functional and final;- Presentation of the concept and testing of the final idea in two international exhibitions (Trinity College Dublin and Stanford University).* Project developed in the subject 4E5 - Innovation in Product Development at Trinity College Dublin* The 4E5 course is part of the Sugar Network, a global network that brings together multidisciplinary students from different universities and invites them to solve real-world product development challenges. More information at: https://sugar-network.org/

Rio De Janeiro E Região, Brasil

- Product, promotion and customers selection; - Sales, cost and profit projection and monitoring throughout the project; - Project planning and management (with the support of online software Project Builder);

Rio De Janeiro E Região, Brasil

- Project planning and management assistant; - Projects follow-up in the online software Project Builder;- Remodeling the Working Breakdown Structure of the Projects, based on the Critical Path Method.

Rio De Janeiro, Brasil

- Coordination of activities, KPIs and goals of a team of 4 people;- Development and implementation of 3 new solutions for customers (engineering services);- Development of a business diagnosis model to identify the most adequate service to the pains and needs of the clients' enterprises, implemented in the Production Engineering Projects business unit;- Improvement of processes and training in project management for all business units;- Creation of a database of projects to carry out the company's market segmentation;- Approximation of the company's relationship with mentoring professors, with a focus on improving services provided to customers;- The R&D unit was evaluated as excellent by more than 90% of the members for the first time;

Rio De Janeiro, Brasil

- Leadership of strategic planning (2013 to 2015), including formulation of mission, vision, OKRs, KPIs, goals and strategic action plan, adopting a new method based on the Input & Output Metrics model;- Leadership of the review of the company's organization chart with the opening of the Mechanical Engineering Projects and Electrical Engineering Projects business units;- Elaboration of the model of market segmentation and sales projection;- Participation in the 2012 Strategic Planning Review;

Rio De Janeiro, Brasil

Implemented actions to encourage the active participation of members in Junior Enterprise Movement (MEJ) events

Rio De Janeiro E Região, Brasil

- Children, Junior and Preteen Classes

Master, Industrial Engineering

- Master's theme: Learning Factory for demonstration and Industry 4.0 - Projects: • Fábrica do Futuro USP: Factory for teaching.

Graduate Studies, Project Management

- Project management specialization

Engineering With Management, Visiting Student, Science Without Borders Program

Activities and Societies: 4E5 - Innovation in Product Development: Media Saturn Team- 1st place in Top-ranked universities in Ireland.

Industrial Engineering, Engenharia De Produção, Cr 8,3

Activities and Societies: Hidros Consultoria - Junior Enterprise; Marketing InternRio de Janeiro State University is one of the largest.