Product manager in a UI/UX reformulation project of an entire (highly configurable whitelabel) Internet Banking system, currently used by 135 American Community Banks.So far we have redesigned the following flows: Home/Account Summary; Account details; Debit card management; Batch payments system using ACH payments/NACHA technology.I conduct UX research, product co-creation, and user experience design along with the client and the design team, including the following activities:- Map current system flows, screen personalization and configuration, and design constraints;- Identify user needs through interviews, surveys, and focus group meetings;- Define short and long-term vision for the experience and flow;- Map business rules;- Map validations, error prevention, and feedback system (unhappy paths);- Desk Research and Benchmarking;- Organize research insights;- Map the requirements for the new interface and experience;- Review wireframes and screens;- Plan and execute usability tests;- Communicate with the customer;- Define the stages of the design process;- Project planning, time management, and prioritization;

Management of development projects - discovery and delivery - of (highly configurable whitelabel) digital products for an international customer, technology provider for more than 200 US bank customers.I worked on 2 projects for this client, managing the product and the project:- Frontend development of a bank teller system;- Design (UI/UX) and development of a payment system similar to the Brazilian Pix (P2P).I performed activities such as:- Product co-creation and user experience along with the client, designers and stakeholders- Map system requirements, design of main flows, identification of business rules, monitoring and review of prototypes, etc.;- Communication with the client and stakeholders, as well as interface with design and development teams;- Product backlog management: user stories creation, prioritization, refinement, sprint planning, etc;- Execution of SCRUM ceremonies: daily, review, retrospective, planning, refinement.

Academic Research on the following topics: - Product Development Management in Innovation Ecosystems; - Digital Transformation in Innovation Ecosystems- Digital Platforms;- Open Innovation with startups and Joint University-Company Laboratory;More information about Bridge: https://bridgeecosystem.com/

Support and mentoring in product development applying human-centered design, for the following projects:- ModuleM: unified software for students, professors, and coordinators of university programs with the central function of planning and visualizing the workload;- YourFarm: holistic system for urban agriculture, allowing consumers to get involved in the cultivation process;- HIVE: multimedia platform for the team development in creative thinking, problem solving and ideation;* More information about the projects: https://sugar-network.org/projects/* Projects developed for the disciplines 0303411 - Applied Design Project I and 0303412 - Applied Design Project II at the University of São Paulo. More information at: http://usp.br/inovalab/disciplinas/ * The Applied Design Project disciplines are part of the Sugar Network, a global network that brings together multidisciplinary students from different universities and invites them to solve the world's product development challenges real. More information at: https://sugar-network.org/

Researcher on the topics:- Innovation and Innovation management;- Product Development;- User-centered design;- Business Research and Development;- Learning Factories and Industry 4.0;- Design Thinking, Agile and Lean Startup methodologies;Teaching assistant in Industry 4.0 Product Development module;Management assistant of Fábrica do Futuro USP: Learning Factory for teaching and demonstrating Industry 4.0 technologies.

Assistance in the development of the new telemarketing sales support system:- Follow up of implementation and testing in operation;- System implementation (deploy);- QA and bug identification for system improvement in collaboration with the IT team;- Characterization of the administrator profile, including access levels and definitions of data (and its format) to be collected for performance analysis, fraud identification, and sales commission calculation;Structured the telemarketing channel operation processes, recently internalized by the company:- Developed the processes for commission calculation, monitoring sales and net revenue and losses identification;- Structured the processes for fraud identification and correction.

- Strategic Plans for 2014, 2015 and 2017;- Training on: leadership and management, design thinking, strategic planning and prioritization, indicators (KPIs), tools for problem solving, data-based decision making, project management, personal and time organization, writing and presentation of case study;

Supported the formulation and validation of the business model:- Gather information on competitors and target audience;- Define the growth and pricing strategy;- Market sizing and cash flow projections- Develop partnerships; - Formulating the pitch and looking for financial support.Com Carrinho aimed to insert the Brazilian convenience retail in the 21st century, allowing its consumers to place their orders in a few minutes in the comfort of their homes, avoiding the tiring and tedious task of going to the supermarket

Application of the Design Thinking methodology for product development/business solutions:- Product Discovery activities: interview with users, personas, user journey, desk research, benchmarking, questionnaire, user need statement;- Ideation: brainstorming, grouping (design space map), selection and prioritization of ideas;- Prototyping: function/critical experience, dark horse, funky, functional and final;- Presentation of the concept and testing of the final idea in two international exhibitions (Trinity College Dublin and Stanford University).* Project developed in the subject 4E5 - Innovation in Product Development at Trinity College Dublin* The 4E5 course is part of the Sugar Network, a global network that brings together multidisciplinary students from different universities and invites them to solve real-world product development challenges. More information at: https://sugar-network.org/

- Product, promotion and customers selection; - Sales, cost and profit projection and monitoring throughout the project; - Project planning and management (with the support of online software Project Builder);

- Project planning and management assistant; - Projects follow-up in the online software Project Builder;- Remodeling the Working Breakdown Structure of the Projects, based on the Critical Path Method.

- Coordination of activities, KPIs and goals of a team of 4 people;- Development and implementation of 3 new solutions for customers (engineering services);- Development of a business diagnosis model to identify the most adequate service to the pains and needs of the clients' enterprises, implemented in the Production Engineering Projects business unit;- Improvement of processes and training in project management for all business units;- Creation of a database of projects to carry out the company's market segmentation;- Approximation of the company's relationship with mentoring professors, with a focus on improving services provided to customers;- The R&D unit was evaluated as excellent by more than 90% of the members for the first time;

- Leadership of strategic planning (2013 to 2015), including formulation of mission, vision, OKRs, KPIs, goals and strategic action plan, adopting a new method based on the Input & Output Metrics model;- Leadership of the review of the company's organization chart with the opening of the Mechanical Engineering Projects and Electrical Engineering Projects business units;- Elaboration of the model of market segmentation and sales projection;- Participation in the 2012 Strategic Planning Review;

Implemented actions to encourage the active participation of members in Junior Enterprise Movement (MEJ) events

- Children, Junior and Preteen Classes