Part of the Executive Leadership Team at Pickstar Group. Consulting and partnering with major brands, media agencies, publishers and rights owners to procure the best AU, UK and USA celebrities with integrated brand and performance marketing strategies.Advisor to celebrities, sports stars and talent agents on commercialisation, strategy and IP usage. Owner of the group’s strategy and tactics on how Pickstar provides clients with creative strategy services (pre and post production), celebrity marketing strategy, delivery and execution. I support key clients with their media planning and buying through traditional broadcast (Linear TV, BVOD, OOH, Print) to maximise their partnerships with high profile personalities.

Pickstar is used and trusted by thousands of brands and agencies serving up celebrity talent for brands including Netflix, Amazon, Blizzard, Activision, Optus, Google, Ebay, Bunnings, Canva, Coles, UNIQLO, Caltex, Kellogg's, Cisco, REA Group, Afterpay, Carsales.com.au, News Corp, Huawei, Nestle, Samsung, EY and many many more.With thousands of stars across AU, UK & USA; and in-house technology, Pickstar's marketplace enables brands, marketing, event & PR agencies to quickly access and create inspirational, meaningful moments with some of the world's best sports & entertainment, media, and TV personalities.www.Pickstar.proAlso part of PickStar group is our award-winning SaaS based Talent Activation Platform, Vlast (www.govlast.com). Vlast enables some of the world’s largest sports & entertainment leagues, teams and talent agencies to power up their ability to organise and streamline their end to end workflows of activating their high profile talent.

Responsible for developing and managing News Corp Australia’s Strategic Partnership Program as well as providing expertise in digital product innovation, commercialisation and go to market strategy to the wider corporation.

Reported to the Managing Director and part of the Senior Leadership Team at News Corp. This role was responsible for leading the Marketing Solutions (Research, Strategy, Insights, Client Solutions), Commercial Production, Native Content and Trade Marketing departments which serviced the cross functional commercial business units, providing best-in-class strategic creative, advertising, production and digital technology solutions to News Corp’s top 500 advertisers.Cohort and finalist in the Innovation Accelerator program at News Corp, ‘News Bolt’ in 2018 & 2019.Launched an award winning business booster competition which gave away $1M in marketing to SMEhttps://www.bandt.com.au/south-australian-small-businesses-win-share-1m-marketing-funds-news-corp/

Brought back into the business with responsibility for leading the South Australian business division to achieve acquisition, product penetration and retention objectives via sales, partnerships, business development, operations, client services and local marketing.

DroneShield (ASX:DRO) is a worldwide leader in drone detection technology. Its leadership brings world-class expertise in engineering and physics, combined with deep experience in defence, intelligence and aerospace.Supported the CEO with full responsibility for setting up the global branding, go to market, product marketing, PR, investor relations,channel marketing, website, collateral, events & communications strategies.Relocated back to South Australia after 13 years on the eastern seaboard.

Part of the Senior Leadership Team at ReachLocal (a GANNETT company). This senior leadership role was responsible for leading the APAC team of Product & Go To Market Managers, who developed, released and managed digital advertising products, services and analytics/CRM software applications which served thousands of businesses across the APAC region.My team’s remit extended to training and providing support to the sales, campaign operations and account management business units across all products. Strategic leadership and with accountability across all product lines: SaaS, Product Development, Programmatic Display and Paid Search , Analytics & Attribution, CRM, Marketing Automation, SEO, Websites, Conversion Rate Optimisation and Social Media product lines

Part of the global Senior Leadership team and key APAC stakeholder for product development, product marketing and channel sales strategy of an award winning web and mobile based marketing attribution, analytics and CRM SaaS platform.

Responsibility included transforming key client messaging and positioning to differentiation of the company's portfolio of products from our competition, ensuring acquisition and development teams were empowered to achieve revenue, product mix, profit and retention targets. Designed and embedded a standardised solution sales methodology and acquisition model across the 150+ digital marketing consultants within the agency which delivered an increase in sales productivity & higher attachment rates of new products.

Responsible for building out & leading high-performing acquisition, channel manager and account development teams in ReachLocal QLD and NSW.Relocated as Regional Sales Manager from Brisbane (Fastest Growing Office Globally 2010/11) to Sydney (#2 highest revenue office globally) to lead a team of 50+ Internet Marketing Consultants, Integrated Solutions Managers, Account Managers, Digital Media Consultants, and Campaign Solution Consultants.Designed and established a new employee on-boarding program & go to market strategy throughout ANZ which delivered:*Highest staff retention (>90%) globally in 2013/2014.*Fastest growth in client acquisition and revenue generation for new hires globally across 83 offices for year ending 2013. Promoted to an APAC role reporting directly into Managing Director of APAC.

Marketing Consultant role strategically advising Clients on integrated marketing campaigns across a diverse range of industries utilising all forms of digital advertising, website development, conversion rate optimisation (CRO). Responsible for end to end acquisition and account management processes and delivery.Promoted from Senior Internet Marketing Consultant to Regional Sales Manager.

Managed a territory with 70+ retail outlets within the pharmaceutical industry. Key overall accountability & responsibility to diversify (and grow) the pharmacy licensee revenue streams within their local marketing area and assist them to expand their retail services into corporates, enterprise and government sectors.On the project team which conceptualised, developed and successfully launched the organisation’s e-commerce offering.

Sales & business development leadership position with regional accountability for acquisition, development and retention of wholesale & retail clients (bricks and mortar as well as ecommerce stores), for a premium sports nutrition brand.Responsibility for recruitment, team leadership and performance of the field sales, account management and ambassador teams as well as driving local marketing, strategic partnerships, events and sponsorship initiatives through the expanded region.

A field-based sales, account management and field marketing role within the Convenience, Special Events and FMCG sector responsible for negotiating new business deals, corporate supply contracts and event sponsorship rights for the market leader in bakery goods.