Loren Splawn Email and Phone Number
kfar saba, central district, israel
Loren Splawn's Location
Greensboro--Winston-Salem--High Point Area, United States
Loren Splawn's Contact Details
Loren Splawn work email
- Valid
- Valid
- Valid
Loren Splawn personal email
n/a
Loren Splawn phone numbers
About Loren Splawn
Performance driven leader with 15+ years experience encompassing Customer Relationship Management (CRM), Customer Experience (CX), Multi-Channel Marketing, E-commerce, Customer Acquisition and Retention, focused on exceeding revenue goals and driving customer engagement. Reputation for being a dedicated team player, highly collaborative, an out of the box thinker and positive motivator. Experienced in customer analyses, segmentation, A/B and Multivariate testing and launching large-scale CRM programs to drive customer acquisition, loyalty and sales. Strong ability to prioritize and manage multiple campaigns, projects and processes.
Loren Splawn's Current Company Details
Sagarmatha
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Head of Customer Success (USA) at Sagarmatha
kfar saba, central district, israel
- Website:
- sag121.com
- Employees:
- 114
Loren Splawn Work Experience Details
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Head Of Customer Success (Usa)Sagarmatha Jul 2022 - Present
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Director Of Customer SuccessSagarmatha Oct 2021 - Jul 2022
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Vp, Crm & Digital (Head Of Americas)Symphony Retailai Oct 2019 - Aug 2020SRAi delivers ROI for retailers and manufacturers by using customer insights to drive execution. During my tenure at SRAi, I led a team of Campaign Managers and Analysts to provide strategic consulting and best practice guidance on CRM campaign strategy, customer segmentation, audience development, offer strategy and test & learn. My team developed, executed, and measured CRM campaign performance on behalf of our grocery and drug retail clients utilizing our Marketing Automation platform. • Lead and develop a team of Campaign Managers and Analysts to plan and flawlessly execute over 100 strategic personalized marketing campaigns per year targeting 26+ million unique households while driving acquisition, loyalty and incremental sales• Collaborate closely with Retail Partners to understand their customer strategy. Lead the planning process through providing thought leadership, best practices, quantitative and strategic recommendations to drive high performing multi-channel targeted marketing programs tailored to individual customer segments• Support Retail Marketing teams in gaining insights into their customer shopping behavior through analysis of campaign data, transactional data and channel engagement• Develop financial budgets for complex CRM programs; produce financial reports and forecast at the program, campaign, Category/Line-of-Business, and CPG level• Continually keep a clear focus on customer segments and the return of marketing investment generated in both the short and long term• Work closely with Analysts to develop insight led test & learn and channel optimization programs that drive ongoing campaign improvements in customer engagement, retention, offer redemption rates, channel responsiveness, share of wallet and incremental trips and baskets• Deliver Post Campaign Analysis and Deep Dives to ensure campaign objectives and KPIs are being met. Deliver insight led recommendations to optimize future campaigns to drive improved results.
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Senior Director, Crm & Digital Strategy (Giant Eagle)Symphony Retailai Jan 2019 - Oct 2019Greater Pittsburgh Area
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Senior Director, Crm & Digital Strategy (Ahold Delhaize)Symphony Retailai Feb 2018 - Jan 2019Harrisburg, Pennsylvania Area
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Director Of Crm (Ahold Delhaize)Symphony Retailai Mar 2016 - Feb 2018Harrisburg, Pennsylvania Area
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Senior Crm Campaign Manager (Rite Aid)Symphony Retailai Jul 2014 - Mar 2016Harrisburg, Pennsylvania Area• Manage multi-channel and digital campaigns to 10+ million households including translating business requirements, offer and creative targeting rules, channel rules and budgets in the form of campaign briefs and analytical framework• Work cross functionally within retail client’s Marketing, Category Management, Private Label and CPG Supplier teams while leveraging transaction and segmentation data to recommend, source and target highly relevant campaign offer pools• Continually review and deliver weekly Interim Campaign Analysis reporting and insights for campaigns in market and take action as needed for underperforming or over performing offers and channels. • Deliver Post Campaign Analysis Reporting and insights including Category Management and CPG offer results. Review results with appropriate teams to ensure offers performed as expected and achieved return on investment goals. Deliver Longitudinal Reporting, measuring the long term effectiveness of CRM efforts. • Work closely with Analytic team to develop insight led test & learn and channel optimization programs that drive ongoing campaign improvements in customer participation, offer redemption rates, channel responsiveness and incremental trips and baskets
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Digital Account Manager (Rite Aid)Inmar Apr 2011 - Jul 2014Harrisburg, Pennsylvania AreaInmar is a technology company that operates intelligent commerce networks with platforms connecting offline and online transactions in real time for leading retailers and manufacturers. As a Retail and CPG Account Manager for the digital promotions business unit I managed and provided digital consulting, planning and campaign execution for client brands and retailers using Inmar's digital platform and capabilities. My primary account was a top 20 national retailer where I was a key stakeholder in the launch, ongoing management and driver of consumer engagement for the their digital coupon program. Other responsibilities include:• Worked with CPGs, Category Management and Marketing to help them evaluate, design and integrate digital promotion strategies and offers into their overall consumer promotion and shopper marketing plans• Developed and implemented strategic business plans to deliver on revenue goals and other key partner and consumer engagement targets• Engaged CPG community to present value of digital and print-at-home coupons in order to enhance coupon content and improve engagement in retailer’s loyalty card program. Responsible for prospecting, presenting service offerings, and price negotiations• Acted as voice of customer in technical development and product roadmap meetings for retail client’s mobile application and online customer coupon portal• Responsible for offer setup, proofing, review and campaign performance reporting• Conducted quarterly business reviews with accounts to review program performance, identify opportunities for improvement and share industry best practices and trends -
Project ManagerAri Network Services, Inc. Dec 2009 - Sep 2010Duluth, Minnesota Area50 Below (now ARI Network Services, Inc.) designs, develops and maintains large-scale web applications for corporate enterprises with large networks of dealerships, agents/advisors, and franchisees. As a Project Manager & Sales Supervisor I was responsible for coaching, training and motivating a team of Marketing Account Executives that worked with and helped Fortune 500 clients establish website marketing strategies, conduct website traffic analysis, and optimize pay-per-click advertising efforts. Other responsibilities include:• Developed and implemented sales campaigns to drive new revenue and renewals in order to achieve revenue targets. • Performed quality assurance checks to ensure team members were meeting corporate service level agreements and sustained high quality output against KPI’s• Coordinated and prioritized resources based on client and organizational needs• Created, managed and monitored pre and post sales processes including scripting, checklists and workflows• Organized and participated in new hire screening, interviews and employee coaching.• Leveraged CRM software to run ad hoc reports and queries to identify new revenue and renewal opportunities, identify best customers and prioritize program enhancement requests -
Inside SalesTripwire Jul 2008 - Sep 2009Portland, Oregon AreaTripwire is a leading global provider of risk-based security and compliance management software and solutions. As an Inside Sales representative I was responsible for developing customer relationships, ensuring customer success through the use of Tripwire solutions, and executing on business development objectives. Other responsibilities include:• Prospected through client organizations to find additional opportunities and achieve a broad understanding of the hierarchy and corporate structure• Presented value and demonstrated functionality of Tripwire Software using web and phone conferencing• Assisted territory partners in sales quotes, marketing campaigns, account management and troubleshooting• Forecasted sales and managed sales pipeline using SalesForce.com• Attended tradeshows to build brand awareness, generate potential business and strengthen existing relationships -
Crm ManagerDotster, Inc. Oct 2002 - Jul 2008Portland, Oregon AreaDotster is one of the world's largest domain name registrars and web hosting companies, serving millions of customers worldwide. As the CRM Manager I was responsible for leading and managing all aspects of the company’s $XXMM per year Renewal department. Other responsibilities include:• Development of business plans and strategy for maximizing company’s domain and webhosting renewal revenue and renewal rates• Collaborated with Sr. Management to establish monthly, quarterly and yearly revenue goals and KPI’s• Established executive dashboard reporting to Sr. Management and Board of Directors• Worked with software developers to implement automated processes to proactively identify and retain accounts in danger of lapsing • Developed and maintained e-mail, direct mail, and voice broadcast renewal notification systems• Established KPIs and Management by Objectives (MBOs) for Renewal Representatives• Integrated and administered SalesForce.com CRM with daily support, marketing, lead management and account management functions.
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Technical AnalystConsolidated Freightways Oct 2000 - Sep 2002Portland, Oregon Area
Loren Splawn Skills
E Commerce
Account Management
Management
Salesforce.com
Sales
Crm
Lead Generation
Leadership
Strategic Partnerships
Marketing Strategy
New Business Development
Online Advertising
Business Development
Marketing
Customer Relationship Management
Email Marketing
Retail
Team Leadership
Solution Selling
Digital Marketing
Business Strategy
Forecasting
Cloud Computing
Cross Functional Team Leadership
Consulting
Customer Insight
Strategic Planning
Loyalty Marketing
Project Management
Digital Coupons
Data Analysis
Executive Reporting
Mobile Marketing
Retail Marketing
Mysql
Domain Names
Web Hosting
Ppc
Sales Operations
Sales Management
Multi Channel Campaign Management
Strategy
Online Marketing
Analytics
Loren Splawn Education Details
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Business Administration And Management
Frequently Asked Questions about Loren Splawn
What company does Loren Splawn work for?
Loren Splawn works for Sagarmatha
What is Loren Splawn's role at the current company?
Loren Splawn's current role is Head of Customer Success (USA) at Sagarmatha.
What is Loren Splawn's email address?
Loren Splawn's email address is sp****@****121.com
What is Loren Splawn's direct phone number?
Loren Splawn's direct phone number is +161723*****
What schools did Loren Splawn attend?
Loren Splawn attended Portland State University.
What are some of Loren Splawn's interests?
Loren Splawn has interest in Skiing, Web Development, Running, Golf, Domaining, Travel.
What skills is Loren Splawn known for?
Loren Splawn has skills like E Commerce, Account Management, Management, Salesforce.com, Sales, Crm, Lead Generation, Leadership, Strategic Partnerships, Marketing Strategy, New Business Development, Online Advertising.
Who are Loren Splawn's colleagues?
Loren Splawn's colleagues are Inbar Kaplan, Pradeep Ghimire, Shiva Lamichhane, Nicko Bolotin, Shmulik Kaplan, Bishal L, Lotem (Reif) Arieli.
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