Loren Splawn Email & Phone Number

SRAi delivers ROI for retailers and manufacturers by using customer insights to drive execution. During my tenure at SRAi, I led a team of Campaign Managers and Analysts to provide strategic consulting and best practice guidance on CRM campaign strategy, customer segmentation, audience development, offer strategy and test & learn. My team developed, executed, and measured CRM campaign performance on behalf of our grocery and drug retail clients utilizing our Marketing Automation platform. • Lead and develop a team of Campaign Managers and Analysts to plan and flawlessly execute over 100 strategic personalized marketing campaigns per year targeting 26+ million unique households while driving acquisition, loyalty and incremental sales• Collaborate closely with Retail Partners to understand their customer strategy. Lead the planning process through providing thought leadership, best practices, quantitative and strategic recommendations to drive high performing multi-channel targeted marketing programs tailored to individual customer segments• Support Retail Marketing teams in gaining insights into their customer shopping behavior through analysis of campaign data, transactional data and channel engagement• Develop financial budgets for complex CRM programs; produce financial reports and forecast at the program, campaign, Category/Line-of-Business, and CPG level• Continually keep a clear focus on customer segments and the return of marketing investment generated in both the short and long term• Work closely with Analysts to develop insight led test & learn and channel optimization programs that drive ongoing campaign improvements in customer engagement, retention, offer redemption rates, channel responsiveness, share of wallet and incremental trips and baskets• Deliver Post Campaign Analysis and Deep Dives to ensure campaign objectives and KPIs are being met. Deliver insight led recommendations to optimize future campaigns to drive improved results.

Greater Pittsburgh Area

Harrisburg, Pennsylvania Area

Harrisburg, Pennsylvania Area

Harrisburg, Pennsylvania Area

• Manage multi-channel and digital campaigns to 10+ million households including translating business requirements, offer and creative targeting rules, channel rules and budgets in the form of campaign briefs and analytical framework• Work cross functionally within retail client’s Marketing, Category Management, Private Label and CPG Supplier teams while leveraging transaction and segmentation data to recommend, source and target highly relevant campaign offer pools• Continually review and deliver weekly Interim Campaign Analysis reporting and insights for campaigns in market and take action as needed for underperforming or over performing offers and channels. • Deliver Post Campaign Analysis Reporting and insights including Category Management and CPG offer results. Review results with appropriate teams to ensure offers performed as expected and achieved return on investment goals. Deliver Longitudinal Reporting, measuring the long term effectiveness of CRM efforts. • Work closely with Analytic team to develop insight led test & learn and channel optimization programs that drive ongoing campaign improvements in customer participation, offer redemption rates, channel responsiveness and incremental trips and baskets

Harrisburg, Pennsylvania Area

Inmar is a technology company that operates intelligent commerce networks with platforms connecting offline and online transactions in real time for leading retailers and manufacturers. As a Retail and CPG Account Manager for the digital promotions business unit I managed and provided digital consulting, planning and campaign execution for client brands and retailers using Inmar's digital platform and capabilities. My primary account was a top 20 national retailer where I was a key stakeholder in the launch, ongoing management and driver of consumer engagement for the their digital coupon program. Other responsibilities include:• Worked with CPGs, Category Management and Marketing to help them evaluate, design and integrate digital promotion strategies and offers into their overall consumer promotion and shopper marketing plans• Developed and implemented strategic business plans to deliver on revenue goals and other key partner and consumer engagement targets• Engaged CPG community to present value of digital and print-at-home coupons in order to enhance coupon content and improve engagement in retailer’s loyalty card program. Responsible for prospecting, presenting service offerings, and price negotiations• Acted as voice of customer in technical development and product roadmap meetings for retail client’s mobile application and online customer coupon portal• Responsible for offer setup, proofing, review and campaign performance reporting• Conducted quarterly business reviews with accounts to review program performance, identify opportunities for improvement and share industry best practices and trends

Duluth, Minnesota Area

50 Below (now ARI Network Services, Inc.) designs, develops and maintains large-scale web applications for corporate enterprises with large networks of dealerships, agents/advisors, and franchisees. As a Project Manager & Sales Supervisor I was responsible for coaching, training and motivating a team of Marketing Account Executives that worked with and helped Fortune 500 clients establish website marketing strategies, conduct website traffic analysis, and optimize pay-per-click advertising efforts. Other responsibilities include:• Developed and implemented sales campaigns to drive new revenue and renewals in order to achieve revenue targets. • Performed quality assurance checks to ensure team members were meeting corporate service level agreements and sustained high quality output against KPI’s• Coordinated and prioritized resources based on client and organizational needs• Created, managed and monitored pre and post sales processes including scripting, checklists and workflows• Organized and participated in new hire screening, interviews and employee coaching.• Leveraged CRM software to run ad hoc reports and queries to identify new revenue and renewal opportunities, identify best customers and prioritize program enhancement requests

Portland, Oregon Area

Tripwire is a leading global provider of risk-based security and compliance management software and solutions. As an Inside Sales representative I was responsible for developing customer relationships, ensuring customer success through the use of Tripwire solutions, and executing on business development objectives. Other responsibilities include:• Prospected through client organizations to find additional opportunities and achieve a broad understanding of the hierarchy and corporate structure• Presented value and demonstrated functionality of Tripwire Software using web and phone conferencing• Assisted territory partners in sales quotes, marketing campaigns, account management and troubleshooting• Forecasted sales and managed sales pipeline using SalesForce.com• Attended tradeshows to build brand awareness, generate potential business and strengthen existing relationships

Portland, Oregon Area

Dotster is one of the world's largest domain name registrars and web hosting companies, serving millions of customers worldwide. As the CRM Manager I was responsible for leading and managing all aspects of the company’s $XXMM per year Renewal department. Other responsibilities include:• Development of business plans and strategy for maximizing company’s domain and webhosting renewal revenue and renewal rates• Collaborated with Sr. Management to establish monthly, quarterly and yearly revenue goals and KPI’s• Established executive dashboard reporting to Sr. Management and Board of Directors• Worked with software developers to implement automated processes to proactively identify and retain accounts in danger of lapsing • Developed and maintained e-mail, direct mail, and voice broadcast renewal notification systems• Established KPIs and Management by Objectives (MBOs) for Renewal Representatives• Integrated and administered SalesForce.com CRM with daily support, marketing, lead management and account management functions.

Portland, Oregon Area