Emily Lorenz Email & Phone Number

Us

In my role as Advertising Strategy Manager, reporting directly to the Chief Marketing Officer, I develop and execute data-driven integrated campaigns that align with organizational objectives, ensuring campaigns reach the right audience and deliver maximum impact. I leverage my expertise in campaign management, multi-million dollar media budget allocation, and brand strategy to propel the Travel Wisconsin brand forward in a competitive landscape.I lead cross-functional initiatives, fostering collaboration with large scale teams, including the Secretary's office and brand agency of record. Together, we leverage our collective expertise to develop strategic roadmaps that elevate the brand and achieve measurable success.My goal is to continuously optimize our marketing campaigns by keeping a pulse on results and analyzing both historical performance and emerging industry trends. This approach allows me to develop innovative marketing strategies that exceed objectives and propel brand growth.

Us

As the Associate Marketing Manager I am responsible for the development and implementation of strategic marketing plans. I am focused on data-driven approaches to generate travel to Wisconsin for increased economic impact.- Implement multi-channel marketing strategies based on consumer insights, previous campaign results and travel industry trends- Oversee fiscal year marketing budget including scopes of work, vendor agreements and purchase orders- Manage external vendors including proposal requests, selection, contracts and daily communication- Manage a cooperative marketing program for travel industry participation that incorporates brand strategy and media strategy

Us

- Assist with multi-channel marketing campaigns reviewing strategic briefs, creative and media plans- Analyze campaigns during flight dates as well as post campaign and provide insights to marketing leadership- Oversee content marketing strategy development and implementation including content types, distribution channels and consumer insights- Coordinate cooperative marketing program with advertising agency for travel industry participation in alignment with campaign strategy

Us

• Work with Marketing Director to plan, implement and evaluate seasonal marketing campaigns• Research and present effectiveness of campaigns to Office of Secretary• Coordinate the Department’s content marketing strategy• Develop, implement and coordinate the Department’s cooperative marketing program

Us

• Coordinate and implement email marketing strategy• Collaborate with Marketing Director to implement seasonal PPC plan, native advertising, and banner ad landing pages• Work with Customer Service and Technology Director to research and launch website enhancements• Team member of content marketing team which includes brainstorming and launching weekly articles• Project Coordinator with website and marketing agencies to plan and launch owned and paid projects

Pewaukee, Wisconsin, Us

- Design and implement practice plans focused on skill development (serving, passing, hitting, setting) and game strategy.- Provided individualized instruction to athletes to improve technique and performance.- Managed game-day strategy for optimal team performance.- Foster a positive and supportive team environment that encourages teamwork and sportsmanship.Clubs: Midwest Penguins | Wisconsin Select | Capital Volleyball Academy | 608 Juniors | Madtown Juniors (Current)Top Finishes: - 2019 5th place JVA World Challenge | 3rd place finish Badger Region Championships | 4th place finish St. Louis President's Day | 3rd Place AAU Nationals- 2023 2nd Place Windy City Qualifier | 5th Place USAV Nationals

Milwaukee, Wi, Us

• Integrated comprehensive integrated marketing plan• Transition website from Dreamweaver to WordPress for responsive web design including new site map, SEO set up, and website analytics • Plan and implement Social Media Strategy with the launch of 5 Facebook pages, 1 Twitter profile,and 1 LinkedIn profile• Set up and launched Constant Contact at five conventional apartment complexes• Collaborate with Accounting Department and Property Managers to prepare yearly marketing budgets• Design and manage property marketing materials through Adobe Creative Cloud• Design and launch of new logo for marketing materials and social media• Plan and schedule new property photography• Track and provide reports on leads through forrent.com, apartmentfinder.com, Google AdWords, and website

• Increase digital traffic through website and social media presence• Design marketing materials with Adobe Creative Suite• Collaborate with Fund Development Department on yearly special events • Raised over $60,000 at 2013 Sweetheart Fashion Show

Whitewater, Wi, Us

• Collaborate with Event Committee on seven programs each semester• Coordinate event logistics with campus employees on varies programs• Plan and maintain yearly budget with Vice President of the Residence Hall Association• Increased attendance by 70% for Lil Sibs Weekend over previous year

Whitewater, Wi, Us

• Represent UW-Whitewater’s Residence Hall Association at a State, Regional, and National Level• Prepare 10 to 25 student leaders for three annual conferences including pre-travel meetings, travel, and conference itineraries• Won Large School of the Year at state level conference• Parliamentarian for the campus level organization during general member meetings

• Complied mailing database using Microsoft Excel• Collaborate with Fund Development Department on Run/Walk Fundraiser• Coordinate event logistics with supervisor and community leaders• Raised over $6,000 at Run/Walk event