Kurt Lorenz Email & Phone Number

Washington, Dc, Us

Sunnyvale, Ca, Us

Served as Head of Product for Yahoo Backstage, a DSP direct path to access strategic, premium Publisher supply.Served as Product Director for Connected TV solutions on the Yahoo DSP. Lead product strategy and roadmap execution for demand and supply side CTV capabilities.Managed a cross functional team to build CTV-focused forecasting, planning, targeting, and data activation features leading to scalable and ecient marketplaces for both Advertisers and Publishers.

Sunnyvale, Ca, Us

Served as Head of Product for Yahoo! Supply Side Platform (SSP).Direct Responsibility for SSP Product Team, Product Strategy and Roadmap, as well as the metrics that define success for Yahoo! SSP – Revenue, Protection, Customer Engagement, Publisher and Advertiser Reach, Customer Satisfaction (NPS), and the overall success of customers using Yahoo! Ad Products to perform $5B+ worth of advertising transactions.Built and Lead a strong, diverse team of 12 Product Managers responsible for the product development needs across a wide group of stakeholders including publishers, advertisers, agencies, data analysts, pricing/yield management, and engineering teams.Lead a cross-functional demand and supply pilot program to reinvigorate Yahoo’s app monetization efforts. Built a “privacy by design” solution to help advertisers reach new users and publishers monetize their interstitial inventory while adapting to ever-changing privacy policies and government legislation.Served as Product Director for all Identity Solutions on the Verizon Media SSP, including a home grown solution designed to assist publishers and ad platforms with continued monetization after 3P cookies are deprecated.

Served as the Head of Mobile Product Development for the “One by Aol” Demand Side Platform. Responsible for the development and improvement of mobile and video ad serving capabilitiesLed countless consolidation initiatives bringing legacy Millennial Media, Aol, and Yahoo platforms and system components togetherOrchestrated the consolidation of multiple ad platforms obtained through company acquisitions into a single programmatic platform that enables brands to efficiently plan, buy, measure and optimize their marketing programs at scale across all media, channels, and formatsManaged the mobile and video/Connected TV (CTV) product roadmaps for 4 Agile Scrum teams consisting of 4 product owners and 25-30 engineersHand-picked “Full Stack” product teams and motivated and inspired them toward goal completion. Successfully managed these cross-functional teams while facing the challenges of having multiple offices around the world

Baltimore, Md, Us

Acquired by AOL on October 23rd, 2015Served as the head of Product Management for Millennial Media’s mobile demand platform. Responsible for the development and improvement of ad serving and optimization capabilities. Lead the Real-Time Bidding (RTB) integration of Millennial’s Demand Side Platform (DSP) with various ad exchanges and third party tracking/attribution companies. Collaborated with sales and operations teams to develop strategic marketing plans for Millennial’s product line through market research, competitive analysis, pricing, customer engagement, and business planning.Managed the effective launch of new products, including communication with and training of sales representatives, and development of tactical marketing plans, sales strategies, and materials designed to match product with specific markets. Developed and revised sales stories dictated by market changes.Developed methodologies to test and measure products and applications, and assisted in the quality assurance processRoutinely participated in sales and troubleshooting calls with clients to diagnose and resolve technical issues, as well as help clients get optimal results for their advertising dollars.

Mclean, Va, Us

Served as a Lead Systems Engineer and Technical Project Manager for a cloud-based software engineering team of 12 personnel as part of a full development life cycle that included requirements analysis, design, development, integration, testing and operations support.Prototyped a Big Data system utilizing Hadoop, Apache Accumulo, and MapReduce. Designed a complete architecture, assuring acceptable scalability and performancePerformed project management duties such as planning of team work, developing budget forecasts, BOEs, staffing plans, supervising personnel and technical reporting. Developed and executed team plan and schedule. Consistently achieved milestones ahead-of-schedule and under budget.Implemented an agile methodology/process and ensured compliance to it throughout the program lifecycle. Served as Scrum Master throughout project lifecycle.Served as an administrative career manager for six staff members. Acted as a mentor and sounding board, relying on experience to provide advice and assistance in dealing with interpersonal, technical, and workload issues. Wrote numerous performance appraisals.

Bethesda, Md, Us

Served as Quality Assurance lead for many of the Technical Task Orders awarded to a multi-million dollar DoD software development program in Java with 1200+ requirements. Created, reviewed, and maintained test activity deliverables including System Integration and Test Plans, System Test Reports, Requirements Traceability Matrices, and Test Case scripts and documentation.Worked closely with the development and operations teams to troubleshoot both functional and performance issues to ensure clean, working deployments. Provided day-to-day technical direction to the project test team and reported progress to senior project management and technical staff. Used commercial test tools to automate and streamline manual test procedures for expeditious and accurate software debugging.

Falls Church, Va, Us

Gathered and derived system and technical requirements for a multi-million dollar DoD software development project. Improved project efficiency through the integration of IBM/Telelogic DOORS software that aided in requirements management and traceability.Collaborated with project software and test engineers to define and implement testing strategies and procedures.

Master Of Science (Ms), Systems Engineering

Bachelor Of Business Administration (Bba), Management Information Systems, General

Diploma