Hello! Great to see you here!My name is Lorenzo, and I am a graphic designer and illustrator. I hold a postgraduate degree in Communication and Marketing from FAM, along with a degree in Graphic Design from the same institution. Currently, I am pursuing a second postgraduate degree in Strategic Design Management at FAAP.I have been working in design for seven years, developing diverse skills in the field, including art direction, storytelling, illustration, and production for digital and print media. I am proficient in major industry tools such as Adobe After Effects, Illustrator, InDesign, Photoshop, Figma, and the Microsoft 365 suite. I have professional experience and proficiency in English and can also communicate effectively in Spanish and native PortugueseIn my most recent role, I served as a lead designer, spearheading the development of communication materials, brand books, and visual identity guides for a technology, information, and media company. I was heavily involved in the marketing and branding departments, developing studies on competitive positioning and brand architecture, as well as implementing brand awareness strategies and campaigns. In addition, I have contributed to the internal communication of large organizations, producing key visuals for organizational culture actions and professional development materials focused on best design practices. In the stationery and office supply retail sector, I conducted market trend research, competitor analysis, and consumer behavior studies for the design of licensed products for major brands such as Disney, Sanrio, and Playstation.I am currently engaged in freelance projects focused on art direction and creative development in the areas of branding, communication, graphic design, and illustration. My objective as a designer is to build a rich and diverse portfolio, with approaches that prioritize the delivery of creative projects with functionality and real meaning.E-mail: lorenzocanato@outlook.comWebsite: https://lorenzocanato.myportfolio.com/Behance: https://www.behance.net/lorenzocanato