• Conducted extensive quantitative and qualitative research to develop and monitor benchmarks for measuring impact of social media programs using social media analytics, KPIs, and dashboards, ensuring success for each organization• Assembled and analyzed sales, expenses, and new business data, developed quarterly marketing reports and delivered thorough quarterly analysis reports to management and the board of advisors• Developed and implemented multi-market, cross-platform promotions for brand awareness, member retention and customer service utilizing email, offline events, website and social• Managed multiple advertising campaigns with strategic partners while assisting 'Corporate Branding' department with rollout of corporate advertising plans; coordinated and executed local events in markets - Business to Business and Business to Consumer to support product offerings and empowerment movements• Effectively coordinated with sales management to provide sales collateral for lead generation, customer retention and manage direct mail campaigns in top markets as part of the local advertising support• Created and negotiated annual budgets and advertising and marketing plan which successfully increased reach and frequency while reducing spend by 25%.

• Monitored the analytics directly relevant for a corporate share Re purchase program for MasterCard, Microsoft andInterpublic Group Companies• Analyzed premarket data from Bloomberg to be incorporated into “Tigress Morning Market Snapshots” • Provided trade support and act as operational liaison between Tigress and Pershing clearing of institutional trades• Monitored, analyzed and distributed pertinent market information, research and news to clients and sales associates• Coordinated strategy meetings for Capital Markets pre-calls with Treasury teams