Lorenzo Bonora Email & Phone Number

Bologna, It

Bologna, Emilia-Romagna, Italy

IT & Digital Transformation department.In charge of Design and Development of the new Web Bike Configurator.📌 Coordinate internal stakeholders and external partners📌 Define the implementation methodology and strategy 📌 Define the product roadmap 📌 Define features requirements, specifications and acceptance criteria📌 Build and maintain the release plan Other activities:📌 Project Manager 📌 Product visualization management (working on different render engines like UNITY and Unreal)📌 UX/UI management 📌 Budget management

Madrid Area, Spain

🏍🏍🏍Hello Riders is a web-based tourism solution for motorcycle riders. It's a free online platform and a community where riders can create and share routes and points of interest (restaurants, hotels, gas stations, panoramic roads and more). Hello Riders aims to offer an all-in-one solution for planning routes and become the main bridge between riders and local businesses. 🏆 AWARDS: WINNER STARTUP ALCOBENDAS 2015

Bolonia Y Alrededores, Italia

I work in Product Marketing department and I manage Lamborghini Car Configurator strategy and development:📌 Define product roadmap based on business and users needs (dealerships/fans/customers)📌 Analyze the customer journey and identify the touchpoints of the digital configuration process 📌 Define features requirements, specifications and acceptance criteria📌 Prioritize features in the backlog, assign to sprints (developments cycles) and monitor developments 📌 Release plan 📌 Monitor features in live with special attention to their usage, acceptance and potential bugsOther activities:📌 Product visualization management (working on different render engines like UNITY and Unreal)📌 UX/UI management 📌 Infrastructure and hosting, performances monitoring 📌 Budget management

Madrid

Digital Marketing agency part of Comunica+a group.🌍 More than 250 persons. Headquarters in Madrid, Barcelona, México, Perú, Chile.New Business Department.Always looking for excellence in everyday work in order to achieve the best results.📌 Digital projects/products development (ecomm sites, corporate websites, mobile apps) 📌 Market and consumer analysis📌 Development of digital and integrated brand strategies Main clients: Beefeater Dry Gin, Fiat Group, British Council, Orange, The Style Outlets, BBVA group, Lidl, González Byass

In 2009, together with other Miami Ad School students we created an independent lab of planners who gave support to advertising agencies in activities related to strategic planning: 📌 Communication Strategies development 📌 Consumer Investigations and Market Researches📌 Insights analysis and retail mistery shopping📌 Marketing Plans

Advertising Agency part of Flumen Communication Companies.Headquarters in London, Rome, Milan and Madrid.I joined the team to open the spanish market.📌 Communication Strategies development 📌 Consumer Investigations and Market Researches📌 Marketing and Communication Plans📌 Presentations to clients📌 New BusinessMain clients: Movistar, McCain

• Executive in charge of the events area• Executive in charge of Chivas account • Strategic Planning and market researchesMain clients: Pernod Ricard, Disney, Santander, Realia, C.C.Plaza Nueva

• Planning, development and implementation of advertising events campaigns• Presentations to clients• New Business y public relations with suppliers and clients• Logistic support in events organizationMain clients: Sanitas, Calle 13, Easyjet, Ben&Jerry, IAB Spain, EA Games

• New Business and public relations with suppliers and clients• Planning, creativity and development of events, direct marketing campaigns, mailings, communication strategies• Logistic support in events organization: locations, relationship with suppliers.Main clients: Buena Vista, Sony, DeaPlaneta

Development of Markitecture proyect inside CERSAIE (International Exhibition of Ceramic Tile and Bathroom Furnishings)http://www.confindustriaceramica.it/cti/Articoli.nsf/VSNWA1/22BD5103DFC35C31C1256FF90058CCA5http://www.cersaie.it/en/s_sintesi.php

Carseller in Ford concessionary

Postgraduate, E-Commerce

Advanced course on e-Commerce. 📌 Understand the most important strategic key factors around an online shop: online positioning, content.

Postgraduate, Advertising

Boot Camp for Account Planner Find insight through research to help demystify the consumer 📌 Market and Consumer Research (interviews.

5 Years, Communication

Degree in Communications Science with a thesis on Events Marketing