Lorenzo Bonora Email & Phone Number

Bologna, IT

Bologna, Emilia-Romagna, Italy

IT & Digital Transformation department.In charge of Design and Development of the new Web Bike Configurator.📌 Coordinate internal stakeholders and external partners📌 Define the implementation methodology and strategy 📌 Define the product roadmap 📌 Define features requirements, specifications and acceptance criteria📌 Build and maintain the release plan.

Madrid Area, Spain

🏍🏍🏍Hello Riders is a web-based tourism solution for motorcycle riders. It's a free online platform and a community where riders can create and share routes and points of interest (restaurants, hotels, gas stations, panoramic roads and more). Hello Riders aims to offer an all-in-one solution for planning routes and become the main bridge between riders and.

Bolonia Y Alrededores, Italia

I work in Product Marketing department and I manage Lamborghini Car Configurator strategy and development:📌 Define product roadmap based on business and users needs (dealerships/fans/customers)📌 Analyze the customer journey and identify the touchpoints of the digital configuration process 📌 Define features requirements, specifications and acceptance.

Madrid

Digital Marketing agency part of Comunica+a group.🌍 More than 250 persons. Headquarters in Madrid, Barcelona, México, Perú, Chile.New Business Department.Always looking for excellence in everyday work in order to achieve the best results.📌 Digital projects/products development (ecomm sites, corporate websites, mobile apps) 📌 Market and consumer analysis📌.

In 2009, together with other Miami Ad School students we created an independent lab of planners who gave support to advertising agencies in activities related to strategic planning: 📌 Communication Strategies development 📌 Consumer Investigations and Market Researches📌 Insights analysis and retail mistery shopping📌 Marketing Plans

Advertising Agency part of Flumen Communication Companies.Headquarters in London, Rome, Milan and Madrid.I joined the team to open the spanish market.📌 Communication Strategies development 📌 Consumer Investigations and Market Researches📌 Marketing and Communication Plans📌 Presentations to clients📌 New BusinessMain clients: Movistar, McCain

• Executive in charge of the events area
• Executive in charge of Chivas account
• Strategic Planning and market researchesMain clients: Pernod Ricard, Disney, Santander, Realia, C.C.Plaza Nueva

• Planning, development and implementation of advertising events campaigns
• Presentations to clients
• New Business y public relations with suppliers and clients
• Logistic support in events organizationMain clients: Sanitas, Calle 13, Easyjet, Ben&Jerry, IAB Spain, EA Games

• New Business and public relations with suppliers and clients
• Planning, creativity and development of events, direct marketing campaigns, mailings, communication strategies
• Logistic support in events organization: locations, relationship with suppliers.Main clients: Buena Vista, Sony, DeaPlaneta

Development of Markitecture proyect inside CERSAIE (International Exhibition of Ceramic Tile and Bathroom Furnishings)http://www.confindustriaceramica.it/cti/Articoli.nsf/VSNWA1/22BD5103DFC35C31C1256FF90058CCA5http://www.cersaie.it/en/s_sintesi.php

Carseller in Ford concessionary

Postgraduate, E-Commerce

Advanced course on e-Commerce. 📌 Understand the most important strategic key factors around an online shop: online positioning, content.

Postgraduate, Advertising

Boot Camp for Account Planner Find insight through research to help demystify the consumer 📌 Market and Consumer Research (interviews.

5 Years, Communication

Degree in Communications Science with a thesis on Events Marketing