In qualità di Innovation Manager iscritto agli albi MIMIT ed UNIONCAMERE, ho sviluppato numerosi progetti nell’ambito della Realtà Virtuale, Aumentata e Mixata per aziende nel settore del complemento d’arredo, illuminazione e alto artigianato.

PIUMATI is a brand in the lighting sector, which is positioned in the high-end segment. Modern Murano Glass creations, handmade and customized to the specific needs of clients and their lighting projects. The activities performed in the role as well as the subject of the assignment are:⁃ Definition of Business Model and Brand Strategy, including brand identity, brand vision with related guidelines, and value proposition in the short, medium and long term.⁃ Planning and execution of communication strategy on all digital and print channels, and definition of marketing plan.⁃ Assistance in defining the offer and product development, its competitive positioning and pricing definition.⁃ Planning and management of business strategies and marketing budget. ⁃ Analysis of markets and competition.⁃ Analysis of sales forecasts and relevant financial dataPiumati lighting creations are made entirely by hand in Murano and guaranteed by the Mark of Origin of the Italian law. They are exported to every country and the brand actively collaborates with prestigious Architectural and Interior Decor Studios.

Venicecommerce Srl exercises E-Commerce activities for one of the historical products of excellence of Made in Italy: Murano Glass. After establishing the company, I developed the YourMurano.com E-Commerce project, aggregating around the initiative twenty of the best known furnaces of the island of Murano.As EXECUTIVE ADMINISTRATOR, I managed the operational and financial areas of the company while also devoting myself to the design, development and management aspects of E-commerce and its integration with the companyʼs systems. Subsequently, I planned and coordinated employees in all E-COMMERCE MANAGEMENT activities, from web marketing to logistics, from picking to payments, from invoicing to customer care, finally taking care of relations with suppliers and partners.YourMurano.com has been online since May 2011 and exports to the U.S., Uk and European markets 90% of its offerings. See www.yourmurano.comHaving consolidated the YourMurano.com project, I devoted myself to the development and management of further e-commerce projects in the luxury segment, such as www.giberto.it for the designer Giberto Arrivabene Gonzaga.

The company I founded and managed for seven years, operates in the field of Digital Marketing (SEO, SEA-AdWords, Web Analytics, Digital Identity, Social Media Marketing, E-mail Marketing) supporting companies in planning and managing web promotion strategies and online brand establishment. My role as EXECUTIVE ADMINISTRATOR contemplated the direction and management of the company, also dedicating myself to the DIGITAL MARKETING MANAGEMENT of our major clients by supporting them in the planning and management of web communication and promotion strategies: Q8 Petroleum Italia / De Agostini Group / Trentino Spa / Volkswagen Group / Lotto Sport / Seat Auto / CibaVision / Clear Channel / Natura Sì Group / Stonefly / Boscolo Group to name a few. Results:Moca Interactive during the seven years of my management, has made a positive path of steady growth, establishing itself among the most appreciated realities on the national scene for the quality of services offered.In 2011, desiring to apply the business management and web marketing skills acquired in Moca Interactive to the promising E-Commerce sector, I sold my company shares, dedicating myself to the planning of the new business venture Venicecommerce Srl.

The goal of the assignment involved the development of online display advertising campaigns for the client Telecom Italia Spa, related to the promotion of Rosso Alice and Alice Adsl services on the Italian territory. My role as PROJECT LEADER involved the coordination of the graphic design teams for the conception and development of the display creatives (banners and DEMs), with careful management of the relationship with the client for the verification and approval of the communication concepts, as well as coordination with the media centers for the publication of the online campaigns and their monitoring. Results:At the end of 6 months, all planned campaigns were successfully completed.Therefore, I felt that after this positive experience it was time for me to devote myself to an entrepreneurial activity on my own, considering it the natural continuation of my work based on the previous professional skills I had acquired. Therefore, I dedicated myself to the establishment of the start-up Moca Interactive Srl.

The role of PROJECT MANAGER SENIOR at Inferentia DNM Group Company Spa (FullSIX Group), entailed the management of the jobs assigned to me having as object the development of CMS software applications, corporate websites and portals and extranet networks. My duties required skills in analysis, design, problem solving and the management of dedicated work teams (up to about 15 collaborators on a single job order and a maximum of 10 simultaneous sites) for the completion of individual projects within pre-established time and business profitability parameters.The assignment also included CLIENT MANAGEMENT of the client, managing the relationship with clients including:Ferrero / Fineco Bank / Brunello Cucinelli / Kinder / Nordica / Sogin / ING Direct / Salomon and taking care of customer satisfaction at the closing of the job order.Results:All projects assigned in the 3 years (amounting to over 4 M Euro) were completed with customer satisfaction and within the profitability parameters of the individual orders.Translated with www.DeepL.com/Translator (free version)