Moxie Strategy is a consulting company that delivers strategy and business development solutions that maximize shareholders’ value. While its clients span a range of different industries, the company’s focus is on devising strategic plans, including key acquisitions or divestitures, and providing advisory services on key projects. Its core strength is in the mining, luxury, and consumer packaged goods industries, specifically wine, airlines, travel, healthcare products, and wealth… Show more Moxie Strategy is a consulting company that delivers strategy and business development solutions that maximize shareholders’ value. While its clients span a range of different industries, the company’s focus is on devising strategic plans, including key acquisitions or divestitures, and providing advisory services on key projects. Its core strength is in the mining, luxury, and consumer packaged goods industries, specifically wine, airlines, travel, healthcare products, and wealth management.My primary role and projects thus far have been to help Moxie develop the framework, brand concept, and investor presentations for a new AI-driven healthcare technology company that will also own its own branded medical clinics and consumer products. Key Contributions:• Spearheaded the industry research required to identify market gaps required for defining the brand concept for an AI technology-driven health & wellness company • Developed the commercial framework, brand concept and investor presentations to recruit physicians, technology executives and attract investors to the team of this company.• Fundraised for emerging tech projects in the healthcare space• Assisted new beverage company start-ups find distribution partners Show less

ElectraMeccanica's mission is to deliver superbly-crafted, innovative electric cars with advanced engineering & spirited driving characteristics to the global market which is transitioning to electric propulsion as the cornerstone of future transportation technologies. The company has launched the finest single occupancy electric vehicle called the SOLO which aims to change the way we commute and solve traffic congestion, parking and pollution problems plaguing our urban environments today… Show more ElectraMeccanica's mission is to deliver superbly-crafted, innovative electric cars with advanced engineering & spirited driving characteristics to the global market which is transitioning to electric propulsion as the cornerstone of future transportation technologies. The company has launched the finest single occupancy electric vehicle called the SOLO which aims to change the way we commute and solve traffic congestion, parking and pollution problems plaguing our urban environments today. This will be followed by the launch of the TOFINO electric sports coupe and the eRoadster, our iconic Intermeccanica sports car infused with a completely new electric DNA. Other innovative vehicles are in the company's product development pipeline.As Senior Vice President - Sales & Marketing, I work directly with the company's CEO and Senior Executive team to develop and execute the commercial strategy to help the company evolve into a global automotive player in the EV space. This role involves leading a team of sales & marketing professionals, developing the essence, positioning and architecture of all of its brands, defining channel opportunities and having direct business development responsibilities such as fleet sales & marketing partnerships. A key part of my role has been to champion key strategic initiatives such as a national service & repair network, introducing software solutions to improve our marketing and sales effectiveness and bringing best practices from CPG industry into an emerging growth tech/automotive company. Show less

I founded Que Guapo Brands with the dual intent of (1) securing a general listing of an innovative brand and concept at the provincial government retail level and (2) piercing through an intensely-competitive marketplace to position its product lines amongst established industry players. Key Contributions:* In less than 5 months, I attained unprecedented market penetration in the form of distribution in 120 government liquor stores throughout British Columbia and more than 50 private… Show more I founded Que Guapo Brands with the dual intent of (1) securing a general listing of an innovative brand and concept at the provincial government retail level and (2) piercing through an intensely-competitive marketplace to position its product lines amongst established industry players. Key Contributions:* In less than 5 months, I attained unprecedented market penetration in the form of distribution in 120 government liquor stores throughout British Columbia and more than 50 private sector outlets. As a result, we exceeded distribution sales quotas by 50% and captured $345K in retail sales in only 11 months.* I inked a nationwide distribution agreement with one of Canada's largest wine distributors. This initiative - presently in its infancy - has laid the foundation for a full-scale, Canada-wide distribution for the brand. We obtained commitment for distribution in 3 western provinces and for the product lines to be featured later in 2014.* Earlier in 2014, working alongside my national distributor, I secured a 6-month exclusive distribution and an in-store marketing deal with 36 Sobey's locations in Alberta as well as 79 branches of the Saskatchewan Liquor & Gaming Authority.* In the fall of this year, I secured new producer partners from Italy and Chile to extend the Que Guapo brand footprint across multiple categories and lay the foundation to build greater scale. Show less

I launched this firm with the original intent of distributing and selling imported product from 4 other manufacturers. Beach City Wine's mission has since expanded to manufacturing and showcasing distinct and unique product offerings not found elsewhere. Key Contribution:* In under 6 months, Beach City Wine earned "feature status" of its first-ever product launch within a BC government retail chain to drive distribution into 65 stores and capture $280K in annual sales - all in less… Show more I launched this firm with the original intent of distributing and selling imported product from 4 other manufacturers. Beach City Wine's mission has since expanded to manufacturing and showcasing distinct and unique product offerings not found elsewhere. Key Contribution:* In under 6 months, Beach City Wine earned "feature status" of its first-ever product launch within a BC government retail chain to drive distribution into 65 stores and capture $280K in annual sales - all in less than 2 years. Show less

As the VP Western Canada, I headed up and accommodated steady nationwide growth during a period of mergers and acquisitions. Here, I led, motivated, and inspired 5 direct reports (consisting of 3 directors and 2 senior managers) as well as 65 indirect reports. Key Contributions:* I catapulted divisional revenues in Western Canada from about $40M to $150M, $53M in margins, and $41M in EBITA.* I teamed up with the President/CEO and the Senior VP of Sales to acquire and absorb a… Show more As the VP Western Canada, I headed up and accommodated steady nationwide growth during a period of mergers and acquisitions. Here, I led, motivated, and inspired 5 direct reports (consisting of 3 directors and 2 senior managers) as well as 65 indirect reports. Key Contributions:* I catapulted divisional revenues in Western Canada from about $40M to $150M, $53M in margins, and $41M in EBITA.* I teamed up with the President/CEO and the Senior VP of Sales to acquire and absorb a Vancouver-based independent wine agency; this added an incremental $42M in revenues (39%) and $8M in margins (18%) to the regional P&L.* I achieved the highest employee engagement score out of all 4 regional business units and created a culture rooted in "performance, passion, and pride" - the ideology that became the branding of the Western sales force and subsequently the national sales team.* I saved the company approximately $200K in training and development costs by authoring, editing and producing our first-ever National Sales Manual "in-house." This became the national platform for building the performance level of all commercial team members as well as "on-boarding" new employees.• I acquired core supplier relationships with and displaced competitors from national key accounts such as The Keg Steakhouse & Bar, Kelsey’s, Cara and Prime Restaurants. Provided the strategic framework and built a team that delivered widespread success in landing national accounts such as Boston Pizza and Earls Kitchen & Bar.* I single-handedly navigated an aggressive office design and development project. Transforming an ordinary workspace into a breath-taking environment that houses leading-edge technologies, I vaulted our our company's profile with its customers, boosted employee interaction, and heightened interest in our product offerings. An added bonus: This project was entered into a design competition and is featured on againteriors.com. Show less

Hired to develop a world-class On-Premise (Hospitality Industry) sales organization. Built a powerhouse sales and account management team that quickly made its mark in the industry, quickly building channel share, generating new untapped revenue sources and elevating the reputation of the post IPO company. Authored a standard-setting restaurant industry server training program that garnered critical acclaim and fast-tracked the acquisition of new national restaurant chain accounts.

Managed and built account share with assigned strategic foodservice accounts that included quick service chains and institutional accounts. Business streams included frozen soups, sauces, mayonnaise and salad dressings.

Acquired core supplier relationships and built account share with strategic national hotel and restaurant accounts such as Holiday Inn, Westin, Delta and Fairmont hotels.Earned three promotions in four years.