Lorenzo Costa Email & Phone Number

Ribeirao Preto, Sp, Br

Belo Horizonte, Minas Gerais, Brasil

* Multiservice product creation: Conducted primary and secondary User Research, designed a Design System, and developed high-fidelity Prototypes using Figma. The product achieved a revenue of BRL 7 million in the first 6 months of the MVP’s existence. * Product Analytics: Implemented technologies for the design team that enhanced product analytics using tools such as Google Analytics 4, UXCam, and Clarity. Established regular data-driven design reviews, fostering a culture of continuous improvement and informed decision-making within the design department. * Sales and ticket size increase: Achieved a 100% increase in daily sales and a 47% rise in the company’s average ticket size by evolving an MVP from manual travel chip sales. This involved processes ranging from discovery to Usability Testing and data analysis. * Refactoring project leadership: Led the refactoring of a multiservice product to improve Usability and business metrics. Conducted User Behavior Analysis sessions at key stages of the refactoring project, ensuring that users played a pivotal role in shaping the redesigned product. This included creating a new Design System in collaboration with the development team, redesigning existing pages, and creating new engagement features.

Remote

* Design team handoff process: Reduced internal rework cases by 21% through the construction of a new design team handoff process. Collaborated with project managers to establish clear communication channels between design, development, and product teams, fostering a more cohesive workflow. * Back-office system refactoring: Refactored the back-office system for the travel insurance sales team, ensuring a +20% improvement in issue resolution rates and overall system navigation experience. * B2C platform creation: Created a B2C platform for providers in the tourism sector, collaborating closely with the design manager to create a user-friendly User Interface (UI), contributing to a positive reception among providers and end-users alike. * Affiliate platform refactoring: Structured the refactoring project for a platform targeting affiliates in the tourism sector (B2C), establishing KPIs to track user engagement, providing a data-driven approach to measure the success of the refactoring project. This resulted in a 10% improvement in average user engagement time on dashboards and reports.

Brasil

* Landing pages for lead generation: Created landing pages for B2C lead generation, implementing SEO strategies for page optimization on search engines, resulting in a 100% increase in the user base in the 1st quarter of 2021. * Design team structuring: Assisted in structuring the design team, working on both product and creative fronts, and collaborating in defining internal processes, promoting a more efficient and collaborative approach. * Usability improvement: Developed navigation flow, Wireframes, and interactive Prototypes to improve usability metrics. Actively collaborated with development teams to ensure technical feasibility and successful implementation of designs.

Belo Horizonte, Minas Gerais, Brasil