Lorenzo Gagliardi Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Milano, Lombardia, Italia

Assistant Brand Manager for the international superpremium petfood brand Ultima, within the Grocery channel.Daily tasks:- Overall brand management, including identification of key takeaways and next steps.- Brand performances monitoring with ad-hoc analysis (sell-in and sell-out).- Internal and external meeting preparation and presentation.- Management of marketing expenses and budget.- Daily communication with other internal teams, external agencies, and suppliers.- Artworks and guidelines development for new products packaging.- Brand digital activities support.

Milano, Lombardia, Italia

My role was to support the Marketing team in implementing the brand plan among an international strategy in the Grocery/GDO channel, for the complex and challenging SNACK brands world and FELIX (Purina Petcare).Specifically, my daily tasks were:- Brand performance Market analysis with identification of key trends and relevant performances in order to deeply understand Market dynamic.- Project management including POS materials, digital communication and consumer contests development and implementation.- Website management in cooperation with ad hoc Digital team.- Internal meeting preparation and presentation.- Management of Marketing expenses.- Work in team with others function of the business to monitor brand performance and generate new opportunities of activation.- Proactive communication with Sales Force in order to give the right Brand Support to in store activities.- Activities addressed at alignment with European team.- Contact with agencies and suppliers.

Barcellona, Catalogna, Spagna

- Developed and implemented SEO strategy, starting from the keywords research using specific tools such as Ubersuggest.- Created from scratch contents for the company’s websites, blogs, and landing pages, using specific programs like WordPress and Kajabi.- Social Media Management (managed all the post process, from the creation of the contents, to posting them on various social media platforms).- Created and analysed graphs and statistics (from collecting raw data and updating them on Excel, to the creation of presentations with data analytics tools).- Managed and updated company database and CRM systems (using both project management and CRM tools, such as 360, Trello, Apollo).- Conducted the entire sales process for the Italian market, from the leads research on LinkedIn, to the final meeting call with them.

Dual Master'S Degree, International Marketing In A Digital Environment & Sales Management

Activities and Societies: IQS Football Team“Top 100 worldwide”, QS Business Masters Ranking 2022 “Best Masters Ranking Worldwide 2021”.

Dual Master'S Degree, International Marketing In A Digital Environment & Sales Management

Bachelor'S Degree, Business Administration

Thesis title: “Gender inequality and Covid-19: the negative effects of the crisis on the gap between male and female”. Main Courses.

Scientific High School