• Own customer acquisition, engagement, and branding initiatives across mobile and online advertising channels in North America and international regions.• Execute and oversee external marketing agencies / media partners to drive mobile app installs, retargeting, and customer acquisition.• Routine campaign optimization, media channel measurement, A/B testing, and data analysis.• Manage multi-million dollar budget and media planning across mobile, SEM, display, social, and video.• Contribute to strategic planning of international expansion, aiding in go to market strategy, translation of app / website, advertising, and messaging. • Develop co-branded campaigns with companies, such as Travelocity, Lastminute.com, Uber, and Samsung to meet mutual business objectives.• Drive monthly acquisition meeting with SVP/VP level leaders to report campaign performance and upcoming projects.• Provide creative direction to internal and external agencies in development of digital ads, video, and website content.• Collaborate with Marketing and cross-functional teams, including Design & UX, Product, Development, Data Security, Procurement, and Legal to meet business objectives.

• Manage multiple clients' paid SEM campaigns and other digital efforts• Identified clients’ business needs created data-driven digital marketing strategies • Manage clients' advertising budget, provide expert counsel, and analyze data to identify new opportunities to grow clients' businesses

• Conducted web analysis, market research, and competitive intelligence to support product managers with marketing campaigns, product feature enhancements, and product positioning • Led initial planning for the implementation of a reporting dashboard, which would enable product managers the ability to retrieve and disseminate data on key business metrics • Served as liaison between cross functional teams to facilitate communication process and ensure dashboard features were aligned with business needs• Improved competitive intelligence process by which data collection and dissemination regarding key competitors, industry trends, and government regulations could be deployed to POS team

• Assisted with the management of MavGear.com. • Aided in the fulfillment of online orders and replenishment of Maverick merchandise.

• Assisted with developing and implementing marketing plans to promote UTA basketball. • Executed game day promotions for UTA basketball. • Developed relationships with local business owners to acquire sponsorships.

• Developed and implemented digital and traditional marketing strategies to drive revenue and increase brand awareness • Created e-mail marketing campaign targeted to local schools, businesses, and social organizations in effort to sell group ticket packages, which contributed to a 20% ticket sale increase• Created printed ads, press releases, and radio spots to increase brand awareness and drive ticket sales• Oversaw and executed game day promotions, sponsorship activations, and operations • Planned and oversaw community relation events and player appearances to build Flyers’ brand reputation