Lorenzo Laterza Email & Phone Number

Milan, It

Milan, Lombardy, Italy

- Work in a cross-functional team to ensure product success- Collaborate in an international team, adapting communication and processes to ensure efficiency and cohesion- Analyze user needs, identify market opportunities, and create roadmaps to align with business objectives- Adapt work methodologies to achieve project goals and address team dynamics- Track performance metrics, define and analyze KPIs to evaluate product success- Prioritize the Backlog and define priorities… Show more - Work in a cross-functional team to ensure product success- Collaborate in an international team, adapting communication and processes to ensure efficiency and cohesion- Analyze user needs, identify market opportunities, and create roadmaps to align with business objectives- Adapt work methodologies to achieve project goals and address team dynamics- Track performance metrics, define and analyze KPIs to evaluate product success- Prioritize the Backlog and define priorities based on business value and user impact- Collaborate with marketing and sales team- Manage stakeholders expectations- Lead change management Show less

Milan, Lombardy, Italy

- Develop and implement programmatic advertising strategies- Manage relationships with demand-side platforms (DSPs) and supply-side platforms (SSPs)- Analyze campaign performance and make data-driven decisions to improve results- Collaborate with cross-functional teams, including marketing, sales and technology- Ensure the effective use of data to drive targeting and personalization- Develop and implement processes to optimize ad operations- Responsible for banner and… Show more - Develop and implement programmatic advertising strategies- Manage relationships with demand-side platforms (DSPs) and supply-side platforms (SSPs)- Analyze campaign performance and make data-driven decisions to improve results- Collaborate with cross-functional teams, including marketing, sales and technology- Ensure the effective use of data to drive targeting and personalization- Develop and implement processes to optimize ad operations- Responsible for banner and video optimization, test advertising and ad products- Optimize between direct sales, ad networks, programmatic direct, and OM to increase eCPMs Show less

Milan, Lombardy, Italy

- Ad management on website and app through Adserver and SSPs- Implement Ad-tagging on site and app- Ensure proper advertising implementation to meet advertiser and sales goals- Responsible for banner and video optimization, test advertising and ad products- Optimize between direct sales, ad networks, programmatic direct, and OM to increase eCPMs- Work with third-party vendors- Explore new formats, test new advertising and products with a focus on viewability, mobile… Show more - Ad management on website and app through Adserver and SSPs- Implement Ad-tagging on site and app- Ensure proper advertising implementation to meet advertiser and sales goals- Responsible for banner and video optimization, test advertising and ad products- Optimize between direct sales, ad networks, programmatic direct, and OM to increase eCPMs- Work with third-party vendors- Explore new formats, test new advertising and products with a focus on viewability, mobile compatibility, impactful but not intrusive ads, HTML5 creatives, retargeting, data, and ID solutions- Collaborate with product development team by participating in Scrum meetings as a stakeholder. Show less

Milan, Lombardy, Italy

- Ad management on website and app through Adserver and SSPs- Implement Ad-tagging on site and app- Ensure proper advertising implementation to meet advertiser and sales goals- Responsible for banner and video optimization, test advertising and ad products- Optimize between direct sales, ad networks, programmatic direct, and OM to increase eCPMs- Work with third-party vendors- Explore new formats, test new advertising and products with a focus on viewability, mobile… Show more - Ad management on website and app through Adserver and SSPs- Implement Ad-tagging on site and app- Ensure proper advertising implementation to meet advertiser and sales goals- Responsible for banner and video optimization, test advertising and ad products- Optimize between direct sales, ad networks, programmatic direct, and OM to increase eCPMs- Work with third-party vendors- Explore new formats, test new advertising and products with a focus on viewability, mobile compatibility, impactful but not intrusive ads, HTML5 creatives, retargeting, data, and ID solutions- Collaborate with product development team by participating in Scrum meetings as a stakeholder. Show less

Milano

- Ad management on website and app through Adserver and SSPs- Implement Ad-tagging on site and app- Ensure proper advertising implementation to meet advertiser and sales goals- Responsible for banner and video optimization, test advertising and ad products- Optimize between direct sales, ad networks, programmatic direct, and OM to increase eCPMs- Work with third-party vendors