Lorenzo Mairal Email & Phone Number

Madrid, Es

Madrid

Barcelona, Catalonia, Spain

Reporting directly to CEO & PartnersKey Responsabilities:• Directly managed teams in Spain, France & Belgium; 12 reports in Performance Marketing, FieldMarketing & Activations, Internal Comms, External Tournament Comms, User Experience• Developed & supervised implementation of the tournament strategy for ITF, Davis Cup, ATP500, ATP250, WTA with the goal of maximizing the high ticket attendance & full capacity• Social media, app and website data analysis with target 5-7% KPIs improvement: visits, average view time, bounce rate, paid & organic traffic, total downloads, viral interactions• Ongoing audiovisual companies and creative agencies RFPs for all the European tournaments • Developed from scratch the CRM platform integrating commercial & marketing funnelsKey Achievements:• 60,753 fans attended the 2023 Davis Cup Final 8 in Malaga: average 90% occupancy all week• Successfully launched the Hopman Cup tournament in Nice after 30 yrs in AustraliaDavis Cup 2023 Edition:• Digital, Press & Media Organization along the ITF (International Tennis Federation) in Valencia and Malaga. In charge of recruiting the top talent for the team and managed 25 reports• Developed and executed national & international promotion plans for the Valencia Group Stage & Malaga Final 8: managed 1.2M budget• Negotiated and closed national coverage deals with top Media Groups: 400K budget • Supervised the comms strategies with key OKRs: ticket sales & brand recognition

Madrid

Reporting directly to Subscription Director & Customer Strategy DirectorKey Responsabilities:• Coordinated the IT Team (12 reports) & managed Customer Process Team with 2 direct reports• Prioritization of the top priority tasks & team resources in multiple and parallel Sprint Backlogs with Agile Structure focused on Product Development and Delivery• Strategy and execution of the new subscribers’ acquisition & loyalty campaigns for 12 news media • Reporting & Data Analysis focused on new features development boosting the core strategic user and subscriptor KPIs: funnel steps, churn, ARPU, CAC, CLV, attribution, top device and op systems • Best practice & SAAS tools training for the IT & marketing teams at Vocento Media GroupKey Achievements:• Increased the Evolok acquisition from 1% to 25-30% in total acquisition, with top campaigns at 50%

Huesca, Aragón, España

Key Responsabilities:• Club Coordination with 5 direct reports managing an installation of 2000m2 and 3 courts, a professional team in the second division and 13 school teams in the city and surrounding• Developed an annual plan with the budget allocation, organizational structure and group strategy with the approval of the Board to reach the economic goals and reduce the historic debt• Managed the annual budget for the first team, school teams, legal, marketing, communication, & operations: 600-700K/season• Strategy and implementation of the new sales plans to increase revenues from sponsorships• Managed marketing & comms area to implement off & online campaigns, maximized the attendance for each event and implemented activations with each sponsor• Public Relations in events and media interviews for the local and national media groups Key Achievements:• Increased 19% partnership revenues & 14% season tickets sales in 2018 • Extra revenue channels creation (online shop - ecommerce)• Professionalized the structure & processes of the club

Huesca, Spain

• Marketing & Comms Annual Planning• Annual Strategy• Off & Online Campaigns (OPPI, radio spots, posters, iMedia)• Public Relations (TV, radio, interviews, events, partners)Achievements: Increased 19% partnership revenues, Increased 14% season tickets sales, Extra revenue channels creation (online shop), Professionalized the structure & processes of the club

Barcelona Area, Spain

Clients: Fútbol Club Barcelona, Nike South Europe, Dodot, Evax & Tampax, Pantene South Europe (P&G)Key Responsabilities:• Coordination with the creative and IT team to cover all the client requirements• Development, Production & Launch of Digital Projects (Landings, CRM, Data Base, mailings, iMedia) • Management of CMS admin for the website content, email, apps and social media networks

Madrid

Clients: Fiat, Jeep y AbarthKey Responsabilities:• Management of the TV, Radio and Print Campaigns and competitive brands benchmarking

Segovia, España

Madrid

Clients: Amstel, Wilkinson y Cruzcampo• Management of TV, Radio and Print Campaigns• Competitive Brands Benchmarking

Master Of Sport Management

Marketing Digital

Master Scrum

Publicidad Y Relaciones Públicas - Campus Segovia