Lorenzo Marquez Email & Phone Number

Houston, Texas Area

Helping leading organizations develop and execute their marketing initiatives to increase brand and consumer awareness.

As part of the Executive Committee for the Rockhead Group, I am responsible for member and vendor engagement and the overall strategic marketing direction and execution through Marqet Group. Our goal is to foster industry relations, professionalism, and benchmarking for the surfacing industry in North America.

2020 - Member of Board of Directors2019 - Member of Board of Directors2018 - Chairman, Member of Board of Directors2017 - Chairman, Member of Board of Directors2016 - Vice Chairman, Member of Board of Directors2015 - Executive Committee Treasurer, Member of Board of Directors, 2014 - KBIS Council Rep, Member of Board of Directors2013 - KBIS Exhibitor Council2012 - KBIS Exhibitor Council

Houston, Texas Area

• Member of Cosentino Executive Leadership team which sets direction for company’s annual operating, profit and sales objectives.• Responsible for defining and executing North America’s marketing strategy that has increased sales for five consecutive years in the United States and Canada.• Responsible for overseeing product development and pricing strategy efforts for the North American market.• Work closely with manufacturing of teams on both finished and unfinished products and measure KPIs to provide direction on product assortment and placement opportunities.• Provide sales planning and direction to field sales teams through market research and brand activation efforts.• Manage financial performance including the allocation of expense budgets and marketing assets.• Define product positioning, marketing channels and merchandising programs for over 15,000 individual points of purchase while maintaining global branding standards.• Work with over 2,000 independent accounts and three major home centers, including The Home Depot and Lowe’s on developing co-op programs and marketing strategy to transmit brand values to their respective audiences.• Drive public relations and social media campaigns that yield over 350M impressions with a value of $40M in two years. • Plan, direct and execute new product introductions through the entire supply chain based on market analysis and with the respective marketing programs, sales goals and performance metrics. • Direct Cosentino Center showroom activities to increase consumer and designer traffic, resulting in continuous increased visits year after year.• Appointed as the National Kitchen and Bath Vice Chair of the Board of Directors to support the activities and direction of a 35,000 membership body.

Costa Mesa, Ca

• Pioneered new distribution model focused on customer retention and increased market penetration, while managing a business of over $XXM.• Significantly increased GPM and net profit within three months of running the distribution center operations.• Executed direct regional advertising campaigns and fabricator co-op programs with custom messaging and call to action.• Direct sales staff activities and functions specifically focused on meeting customer needs and operating goals.

Houston, Texas Area

• Managed relationship with major home center accounts and established sales goals, custom marketing messaging and retail merchandising programs for The Home Depot, EXPO Design Center and over 500 independent accounts.• Supported contract negotiations and pricing with a network of over 100 independent contractors to support retails sales of over $200M. • Participated on product exclusivity agreements to sustain economic growth during economic slowdown.• Launched new products with merchandising programs and promotional packages.• Worked with internal and external marketing teams to define marketing focus and messaging to optimize the use of co-op programs.

Houston, Texas Area

• Defined and developed a new product line to appeal to consumer needs and capture market opportunity.• Worked with external and internal agencies to create marketing messaging, brand concepts and advertising campaigns.• Created and executed training programs focused on product awareness, sales processes and consumer engagement.• Developed custom retail merchandising package to successfully launch Sensa Natural Stone into key accounts.