Lorenzo Morselli Email & Phone Number

Luxembourg

Luxembourg

Luxembourg

Luxembourg

Responsible for South Europe Area within the corporate Strategies & Planning department (part of the CEO staff).My main tasks are to support the CEO and the Head of European Strategy in the decision making process by identifying risks and opportunities based on in-depth analysis of external context, business trends and company performance, collaborating with key company stakeholders to identify long-term business priorities and targets while recommending best resource allocation, and supporting the definition of business strategies and plans for organic growth.

Main Projects Highlights:METRO Italia Cash & Carry – Project Lead for the implementation of the new multichannel strategy for the Italian Delivery Channel.Sàfilo – Project Manager for the Global Customer Management and European CRM Transformation programme. The project developed a new customer centric business model that is now being implemented at European Level (on-going).SABMiller Europe – Lead the Sales & Trade Marketing Business Case and Process re-design stream within the European front-office transformation programme. The outcomes of a standardized approach for Joint Business Plan, Channel Segmentation, In-trade investments and Retail Execution increased revenues by 1-1,5% for the Client’s 4 main countries.Unilever Italy – Responsible for the design of the Trade Promotion Evaluation process for the Italian BU Sales division. The project defined a standard cross-customer/channel evaluation framework for all the Key Account Management structure to help optimize promotional sell-out by 2-3% in selected customers.Luxottica Go to Market - Functional Team Lead for the enablement of new processes in Merchandising Execution and Customer Centric data models. The project provided Sales & Marketing division with structured tools to gather and maintain customer data an deliver a new common view for efficient data analysis.

Most Significant Projects:Kraft Foods North America – Reporting Functional Lead, managing 3 resources, for the Incentive Compensation Management solution implementation. The project gave the US Sales BUs to ability to manage the entire Incentive Compensation process life-cycle and drive an unified compensation structure. Location: ChicagoKraft Foods International – Project Manager & Business Analyst for the global CRM solution implementation with main focus on Trade Promotion Management, Key Account Management and Sales Force Automation processes. Location: Praha, Quito, Milan

In charge of defining the commercial offer for the website Pagineutili.it, managing the renewal of the website, and developing advanced features and value added services for the final consumer.

Master'S Degree, Laurea Specialistica In Ingegneria Gestionale - Orientamento Gestione D’Impresa

U.S. equivalent to Master’s Degree in Industrial Engineering with specialization in Management

Bachelor'S Degree, Laurea In Ingegneria Gestionale

U.S. equivalent to Bachelor’s Degree in Industrial Engineering