• Developed and executed social media strategies to enhance brand impact in the U.S. market.• Created engaging content to increase organic reach and drive audience engagement.• Implemented data-driven tactics to strengthen brand presence and drive growth.

Develop video content for marketing campaigns and initiatives.Write and edit scripts, ensuring consistency with legal guidelines, objectives, and creative direction. Manage the production, publication, and content.Create scripts based on interview commentaries and events, and translate and correct materials from Spanish to English.Optimize copy for search engines (SEO) and paid search (SEM) to improve visibility and drive traffic.Present ideas in a clear and focused way that builds consensus within the team. Collaborate with the marketing team to develop content strategies that align with business goals. Craft persuasive product descriptions, headlines, CTAs, and other digital content that resonate with our target audience and drive conversion. Managed a monthly newsletter to support CRM users with the best practices and personalized metrics, and grew its subscribers. Manage and maintain relationships with external partners such as photographers, videographers, ambassadors race teams, and athletes. Spanish Language Responsibilities:Create ideas into copy and consistent messaging.Support the design team to assist in creating Spanish language campaigns from inception.Ability to thoroughly review and proofread all Spanish language content.Work experience marketing to the U.S. Latino population is required.Write culturally relevant content and messaging that resonates with different Latino audiences.Internal Communication:Foster effective internal communication within the agency, ensuring all employees are informed, engaged, and aligned with the agency's mission and values.Content Creation:Produce compelling and engaging written content for various materials (graphics, website copy, blog posts, social media content, newsletters, and press releases)Ensure content is engaging, on-brand, and relevant to the agency's target audience.Write scripts that authentically connect with the different Latino segments.

* Show Development and International Franchise Expansion: * Spearheaded the development of a groundbreaking show from its conceptual stage to transforming it into an international franchise on Facebook. * Successfully reached and engaged with over 2 million audiences worldwide. * Featured in Forbes magazine for the innovative and impactful nature of the show.* Collaboration with Facebook Engineers: * Facilitated seamless integration of Facebook engineers' work within the show, contributing to a cohesive and synergistic viewer experience.* Creative Content Management: * Crafted innovative concepts and wrote scripts, ensuring the show's narrative was compelling and resonated with the target audience. * Played a key role in selecting music and voiceovers that enhanced the overall viewer experience.* Graphics and Promotional Elements: * Collaborated with designers to create powerful and imaginative graphics, enhancing the visual appeal of the show. * Executed the development of drop-in promotional elements to boost audience engagement and retention.* Logistics and Execution Management: * Assisted in logistical planning and execution/delivery management for the creative team, ensuring smooth operations and timely project completion. * Attended meetings with network partners to discuss and prioritize network objectives.* Linear Maintenance Workflow: * Provided valuable input and assistance in implementing best practices for linear maintenance workflow, optimizing efficiency and workflow processes.* Managerial and Administrative Support: * Supported On-Air Promotions executives by handling various managerial and administrative duties, contributing to the overall success of the team.

• Collaborated with designers and network executives to develop scripts for a STEM-compliant puppet family-oriented TV show.• Managed logistics and delivery for the creative team, selecting music/VO and working on imaginative graphics.• Attended meetings with Network partners to align on network priorities and worked closely with the VP of programming.

• Managed creative process from concept to completion, ensuring brand standards were met• Led and directed creative team in production of marketing collateral• Oversaw client pitches, proposals, profitability, timelines, and budgets

Write scripts for sitcom created for a Spanish Soccer team - Athletic Club BilbaoA Comedy Webisode Serie based on Real life. Written and produced by Txemi Parra, Lorenzo Parro and Proximamente Entertaiment & MyCO Creative.The hit comedy “Bilbainadas The Web Series” is a show about real life experiences. The show was born when Lorenzo & Txemi started sharing anecdotes about the old days in Bilbao, their hometown and their actual life in NYC and decided to document their experiences in their daily lives, which is, as the show shows, pretty much a comedy. See what they’re up to each week: women, life, music....and of course soccer.

Political satire news show about the US and LATAM. A digital series of humor and political satire where interviews with politicians, celebrities or musicians, are mixed with the reports of our collaborators, which will bring us the most relevant today.

"Heroes de Carne y Hueso" is a Documentary TV Series about child sexual abuse, children's sexual assault and pedophile rings all around the world. This is a co-production of MYCO (http://myco.nyc) and Global Humanitaria (http://www.globalhumanitariausa.org)

Host and write scripts based on research information to produce a political satire TV showAssist with logistics and execution/delivery management for creative team. Working with Senior Producers to develop and produce live interview segments and contribute to the show’s online operationWork closely with VP of programming and attend meetings with Network partners on network priorities.

Serving the needs of Athletic Club Bilbao soccer fans around the world with up to the minute scores, press conferences and news with an emphasis on new concepts that can drive traffic and relevance in social media. Create,and report on day-to-day social media content by working closely with both the soccer editorial team and social media departments to build audience through social networks.

Oversees a staff of fifty to sixty personnel including Associate Producers and Production AssistantsProvide regularly scheduled communications with all personnel that are providing any form of management to the team membersExecute logistics and delivery management for creative team

• Conducted interviews with soccer players for pre and post-game analysis segments.• Collaborated with Senior Producers to develop and produce live interview segments for beIN MEDIA GROUP.• Contributed to the show's online operation by creating engaging content.• Enhanced storytelling skills and developed expertise in sports journalism.

TV Host. Covering the Copa Confederaciones Brazil 2013. Seguiré a la selección campeona del mundo. España.

Report and anchor for Univision Deportes. I cover practices and write/voice/edit stories from the Super Bowl hosted in New York in 2014.

Oversees a staff of fifty to sixty personnel including Associate Producers and Production AssistantsProvide regularly scheduled communications with all personnel that are providing any form of management to the team membersExecute logistics and delivery management for creative teamManage budget and production schedule, making the final business and financial decisions affecting every phase of the production, show's schedule and assignment of staff duties. Manage the day-to-day operations, supervises and hires the staff.

Soccer News Anchor/ Reporter of STARDOME MEDIA ➢ Field Reporter of extensive detailed Soccer News Briefs➢ Prepare, write and coordinate all production aspects of the Sport News Briefs ➢ Follow up stories and oversee story pieces before they air for exceptional resultshttp://www.lorenzoparro.com/radiohttp://www.lorenzoparro.com/sportshttp://vimeo.com/67949238

Produce broadcast commercial for HughsNet Gen4 in USA.Communicate with account/project management to develope and maintain schedules from inception to delivery.Work on estimates and budgets with account and creative.Develope and manage creative organizational process and related production schedules for clear understanding of timelines.Work with client services on biding and producing broadcast project, specifically Television commercial.Act as liaison between production house hired and the creative department.

A family Show produced by Bordinni Brothers Productions

Host a Late Night Talk Show. Celebrities Interviews.Write monologues & Sketches

Theater Play (Contemporary Absurd) part of the "TODO VANGUARDIA FESTIVAL" Two soldiers on duty (one Caucasian and the other Latino) are forced to share and defend ideals that were never part of their daily lives. Powerful political absurdity at its best.

Produced and wrote features films and TV Shows.Create, develop and pitch new showsDevelop new ways to incorporate brands in TV contents

Manage the creative process from concept to completionTranslate marketing objectives into clear creative strategiesWork closely with multidisciplinary project teams, particularly multicultural departmentsLead and direct the creative team in the production of all marketing and production collateralEnsure visual communication and brand standards are metOversee client pitches and proposalsOversee profitability, deliverable, time-lines and budgetsMeet with clients or upper management to explain campaign strategies and solutionsReview work, troubleshoot and provide feedback to creative teams Remain actively involved in hiring and training creative staffManage and cultivate the career development of staff members, including designers, art directors, copywriters, photographers and web developers Concept and execute both large scale and small scale brand expressions that are incredibly impact and positive

Produced the compelling story of Raquel, a 13 year old living in Queens, NY, struggles to make sense of her life after the deportation of her parents. Things quickly change upon the arrival of a new teacher and the return of her long lost uncle.