Lorenzo Petrillo is a Founder of a Life-Centered Design Agency. Expert Urban Designer and Place-maker focused on crafting vibrant neighbourhoods. Extensive experience in Brand & Retail Design across Europe, Asia, and emerging markets. at The Carrot Collective. Colleagues describe them as "I met Lorenzo when I was CEO of Replay in Asia and we worked together to a Project of a temporary store which was a great success. When I became Group Managing Director of Bata in Asia and we wanted to have a Store Concept Development department I immediately contacted Lorenzo and we started our collaboration in Singapore. The know how of Lorenzo connected with his great communication skills made the project very successful. He understands well the need of the different markets and he is able to create innovation without loosing control of the costs. He has the ideal combination of being visionary but very practical. With Lorenzo we have launched around the globe new successful store formats. A great person, a fantastic professional, a great sense of humor." and "Lorenzo is a very talented designer. He put passion and a deep meaning in every single detail of his projects. He is a dreamer, a globe trotter, a very open minded man but he is also trustworthy, hard worker and a great team builder. The most important thing I learned working with Lorenzo is turning problems into opportunities and facing them with a smile. "