Key activities and know how:1. Market evaluation and business contacts with potential Retail partners, Main Clients: Foreign and domestic companies planning to enter /enhance their share in the Italian Market.Main industries and markets covered: Optics; Party staff; Cosmetics. 2. Company check up as to strategy, business activity and commercial organisation, specific regards for the Sales structure and people in place. Key Clients: companies reviewing their mission and structure in their growth step from medium to large. 3. Managers' coach, both in international and family owned companies' contests. Main Clients: Managers moving to top positions in their carrier path.

General Manager of the Carl Zeiss Vision Italian branch.Direct responsability of merging the SOLA Italian Branch with the Zeiss consumer Division in the new company named Carl Zeiss Vision.Riorganisation of the new structure, specific regards for the Product and Sales ones.Direct contribution to the Global "Go to market strategy" of the three Company brands: American Optical, SOLA Optical, Zeiss.

Leader of the SOLA Optical Italian branch, moving the Company to the number one market share (in Units and in Value) in the Italian market thanks to a strong focus on Customer Service involving the whole Company, icluding the production in terms of mindset and behaviour.I opened the SOLA Optical Spanish Branch in Barcelona (Spain).I managed the acquistion of IOLA, previously a private Portuguese company, changing the structure and the market positioning in order to transform IOLA in the SOLA branch of Portugal.Since 2000 I was fixed member of the Global strategy and Retail committee, in charge for the coordination and global execution of Company strategies.

Retail expert and management of the following market and trade panels: white goods, office equipement and telecom (personal computers, printers, p.c. software, tel. and faxes), photo, sport (ski, bindings, tennis), optics (contact lenses and solutions).

Strategy, communicaton and marketing mix of the blades and razors line for Gillette Italy.

Marketing mix and sell-in of Instant cameras and films for Polaroid Italy.

Sales of White Goods to foreign markets via distributors. Key markets: Middle East.